{"id":20995,"date":"2021-06-07T11:35:06","date_gmt":"2021-06-07T18:35:06","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/roadmap\/ideation\/follow-similar-game-companies-people-and-influencers\/"},"modified":"2024-07-09T11:14:28","modified_gmt":"2024-07-09T18:14:28","slug":"follow-similar-game-companies-people-and-influencers","status":"publish","type":"page","link":"https:\/\/www.backerkit.com\/blog\/tabletop-games-crowdfunding-roadmap\/ideation\/follow-similar-game-companies-people-and-influencers\/","title":{"rendered":"Follow similar game companies, people, and influencers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The development of any product requires some level of market research \u2014 that is, the process of gathering information about your industry, customers, and current trends. There are a number of ways that you can go about collecting this data, from interviews to surveys to focus groups. But when you\u2019re just starting out and need to get a feel for what\u2019s happening in the tabletop community, it\u2019s best to follow influencers or companies on social media who create games similar to the one you\u2019re making. You\u2019ll be amazed at all the valuable insights you\u2019ll get by observing how these people speak to their audiences, checking out the content they share, and reading through the latest updates on their games.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step is to identify the people you want to follow. You can do this by searching relevant hashtags on Twitter or Instagram, visiting the <\/span><a href=\"https:\/\/www.backerkit.com\/c\/collections\/tabletop-games\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tabletop games category on BackerKit<\/span><\/a><span style=\"font-weight: 400;\">, or simply asking the community in any tabletop Facebook group you\u2019ve joined who they\u2019d recommend. Look for people and companies with different follower counts \u2014 there are just as many things to learn from someone who has 2,000 followers as there are from someone with 200,000.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve done this, you can start soaking up everything these people are talking about and join the conversation. In doing so, you\u2019re going to gather inspiration, stay up to date with current events, and learn what people in your niche like and don\u2019t like.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to always take notes!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The development of any product requires some level of market research \u2014 that is, the process of gathering information about your industry, customers, and current trends. There are a number of ways that you can go about collecting this data, from interviews to surveys to focus groups. But when you\u2019re just starting out and need [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21220,"parent":20987,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"page-roadmap-chapter.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20995","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n<title>Follow similar game companies, people, and influencers | BackerKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/tabletop-games-crowdfunding-roadmap\/ideation\/follow-similar-game-companies-people-and-influencers\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Follow similar game companies, people, and influencers | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"The development of any product requires some level of market research \u2014 that is, the process of gathering information about your industry, customers, and current trends. 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