{"id":20997,"date":"2021-06-07T11:35:19","date_gmt":"2021-06-07T18:35:19","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/roadmap\/ideation\/create-an-ideal-backer-profile\/"},"modified":"2024-07-09T11:15:41","modified_gmt":"2024-07-09T18:15:41","slug":"create-an-ideal-backer-profile","status":"publish","type":"page","link":"https:\/\/www.backerkit.com\/blog\/tabletop-games-crowdfunding-roadmap\/ideation\/create-an-ideal-backer-profile\/","title":{"rendered":"Create an ideal backer profile"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What kind of person is most likely to back your project? It\u2019s ok if you don\u2019t have the answer yet. However, it is crucial that you take the time to identify your target audience before you launch. The tabletop category covers so many different genres and types of games. It isn\u2019t enough to simply say that your target audience is \u201cpeople who like tabletop games.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s impossible to reach everyone. When you narrow your focus and home in on your ideal backers, it\u2019s easier to market your game because you\u2019ll know exactly where to look for these people and how to speak to them. It also makes the game development process easier because you\u2019ll understand this core group\u2019s needs and how to delight them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An ideal backer profile is a document that will help you visualize your target audience. You can start yours by answering the following questions about your future backers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who are they? (Age, location, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s important to them?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are their online habits?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are their buying habits? <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are their challenges?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How are their needs not being met?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All the data you collect should be factual, so you\u2019ll have to do some research. To get this information, you can ask people in relevant Facebook groups and other online communities, survey or poll the people on your email list, check out the feedback backers are leaving on the campaign pages of games similar to yours, or ask your playtesters down the line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consulting the below backer profile template will help you choose which strategies to adopt throughout your campaign, so it\u2019s important that you get started on it right away.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What kind of person is most likely to back your project? It\u2019s ok if you don\u2019t have the answer yet. However, it is crucial that you take the time to identify your target audience before you launch. The tabletop category covers so many different genres and types of games. It isn\u2019t enough to simply say [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21220,"parent":20987,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"page-roadmap-chapter.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-20997","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n<title>Create an ideal backer profile | BackerKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/tabletop-games-crowdfunding-roadmap\/ideation\/create-an-ideal-backer-profile\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Create an ideal backer profile | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"What kind of person is most likely to back your project? 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