{"id":21028,"date":"2021-06-08T05:11:39","date_gmt":"2021-06-08T12:11:39","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/roadmap\/community\/create-a-landing-page-to-collect-emails\/"},"modified":"2024-07-09T11:36:17","modified_gmt":"2024-07-09T18:36:17","slug":"create-a-landing-page-to-collect-emails","status":"publish","type":"page","link":"https:\/\/www.backerkit.com\/blog\/tabletop-games-crowdfunding-roadmap\/community\/create-a-landing-page-to-collect-emails\/","title":{"rendered":"Create a teaser page to collect emails"},"content":{"rendered":"

You can’t rely on any crowdfunding platform to deliver backers to you organically. Instead, it’s up to every creator to bring their audience to the campaign. The best way to do this is by growing an email list of active and engaged supporters. But before you can start collecting email addresses, you’ll need to create a teaser page.<\/span><\/p>\n

A teaser page \u2014 also called a landing page \u2014\u00a0 is a standalone web page used to achieve a specific marketing goal (a website, on the other hand, is more of a hub for your brand). You will be directing people to this page throughout your campaign to promote your project and get email sign-ups. To use a teaser page, you’ll first need to select an email service provider (ESP). Popular ESPs include Mailchimp, Sendinblue, and Constant Contact. All of the email addresses you’ll eventually collect will be stored with your ESP, and you’ll be able to send out emails to that list of people.<\/span><\/p>\n

Once you’ve done this, you can move onto building your teaser page. Your ESP may have a teaser page feature, or you can try a platform like Instapage, Leadpages, or Unbounce to design the page. The most effective teaser pages typically have the following features:<\/span><\/p>\n