{"id":21046,"date":"2021-06-08T05:14:09","date_gmt":"2021-06-08T12:14:09","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/roadmap\/playtest\/create-your-campaign-ready-prototype\/"},"modified":"2021-06-16T22:05:59","modified_gmt":"2021-06-17T05:05:59","slug":"create-your-campaign-ready-prototype","status":"publish","type":"page","link":"https:\/\/www.backerkit.com\/blog\/tabletop-games-crowdfunding-roadmap\/playtest\/create-your-campaign-ready-prototype\/","title":{"rendered":"Create your campaign-ready prototype"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019ve backed a handful of games on Kickstarter, you\u2019ve surely noticed that some games look a lot closer to finished than others. First-timers, seasoned creators, and everything in-between are all presenting games at various levels of completion. While it would be nice to present the finished project before launching your campaign, that\u2019s just not realistic for everyone, and it\u2019s a bit counter to what Kickstarter is all about in the first place. So let us be clear: your game does NOT have to be 100% finished to run a successful campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, a good rule of thumb is to have your game at least 85% complete. You need to be able to convey to potential backers how your game plays, who it\u2019s for, and an idea of what the final game will look like. The operative word here being \u201cidea.\u201d You need to be able to smoothly convey what players can expect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what\u2019s the difference between the prototype you\u2019ve been using and a \u201ccampaign-ready\u201d prototype? For some, not much, but by this point, your prototypes are hopefully in a heavily used state, and you need to create a fresh new one that is photo and video-ready.\u00a0<\/span><\/p>\n<p><b>Some things to consider:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be sure to have a master list of all your game components and have a solid version of each to showcase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your art does not all have to be 100% complete, but we highly recommend you have a few finished components to showcase, such as player cards and game pieces. Show off enough so that backers can get a clear picture.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As with every stage of the crowdfunding process, be very transparent with your backers and share the creation process.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discover ways to include the community, such as voting on card variations and color palettes.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Where you will showcase this prototype:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaign page photos and GIFS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaign page videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potentially send to reviewers and previewers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing photos and GIFS if you are running ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing with your community via social media and newsletters<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember, you are running a project to fund your game. No one expects it to be 100% finished. Sure some games are much closer to being manufactured, but those creators and companies have likely run a few successful campaigns by this point. It\u2019s ok to be a little rough around the edges, especially for first-timers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve backed a handful of games on Kickstarter, you\u2019ve surely noticed that some games look a lot closer to finished than others. First-timers, seasoned creators, and everything in-between are all presenting games at various levels of completion. While it would be nice to present the finished project before launching your campaign, that\u2019s just not [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21223,"parent":21020,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"page-roadmap-chapter.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21046","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n<title>Create your campaign-ready prototype | BackerKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/tabletop-games-crowdfunding-roadmap\/playtest\/create-your-campaign-ready-prototype\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Create your campaign-ready prototype | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"If you\u2019ve backed a handful of games on Kickstarter, you\u2019ve surely noticed that some games look a lot closer to finished than others. 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