{"id":21058,"date":"2021-06-08T05:15:42","date_gmt":"2021-06-08T12:15:42","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/roadmap\/campaign\/know-when-you-are-launch-ready\/"},"modified":"2024-07-09T12:49:20","modified_gmt":"2024-07-09T19:49:20","slug":"know-when-you-are-launch-ready","status":"publish","type":"page","link":"https:\/\/www.backerkit.com\/blog\/tabletop-games-crowdfunding-roadmap\/campaign\/know-when-you-are-launch-ready\/","title":{"rendered":"Know when you are \u201claunch ready\u201d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You\u2019ve been spending months that likely turned into years creating your game. What started as a spark of an idea turned into a community-building opportunity that led to a rigorous prototyping and playtesting experience resulting in an upcoming crowdfunding campaign. Take a moment to pat yourself on the back, celebrate the progress you\u2019ve made, and look forward to launching your project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve followed all of our advice, avoided taking shortcuts, and have a community of potential backers eager and ready for you to launch, you should be filled with a lot of pride and confidence right now. Being nervous is completely normal, but feeling unprepared is something else altogether. If you feel unprepared, take a moment to revisit past lessons and know it is perfectly ok to delay your launch if you need to. Just remember to always be transparent with your community about the decisions you make. They will understand.\u00a0<\/span><\/p>\n<p><b>A few things to remind yourself of at this moment:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s ok to not get funded. Sometimes running an unfunded project is a necessary stepping stone on your path to being funded. Keep an open mind, listen to your community feedback, and take lots of notes throughout your campaign. Whether you get funded or not, you will learn priceless lessons about what your potential backers love, hate, and everything in-between. So listen and learn as much as you possibly can. Running a crowdfunding campaign is the best education you will get by a long shot. You\u2019d be surprised by how many of the top crowdfunding creators have run projects that were ultimately canceled or unfunded. They kept at it, learned from their mistakes, and tried again until it worked.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launching a campaign is an awesome opportunity to build a strong community. It\u2019s your job to remain excited throughout this process (no desperate doom and gloom messaging, please) and listen to your backers and potential backers. Once you go live, you are identifying who is interested in your game and who is willing to open up their wallets. Getting an email is one thing. Getting money is something completely different. Crowdfunding allows you to create a segment of your community that is the most loyal and supportive.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Take a deep breath, prepare your body and mind for the work ahead, and try and have some fun. These are exciting times.<\/span><\/p>\n<div class=\"backerkit-tool\">\n<div class=\"tool-desc\">\n<p><a href=\"https:\/\/www.backerkit.com\/launch?utm_source=community&amp;utm_medium=roadmap_know_when_launch_ready\" target=\"_blank\" rel=\"noopener\">BACKERKIT LAUNCH<\/a><br \/>\nAn email marketing tool used to harness the power of your existing audience, whether it be past backers from a crowdfunding campaign and\/or your email list. Get backers to pledge to your project early and get crucial insights into conversions. This is a great tool to identify the strength of your email list.<\/p>\n<p><a href=\"https:\/\/www.backerkit.com\/crowdfunding-ads?utm_source=community&amp;utm_medium=roadmap_know_when_launch_ready\" target=\"_blank\" rel=\"noopener\">BACKERKIT MARKETING<\/a><br \/>\nDrive pledges to your live campaign with advertising designed specifically for crowdfunding. Our proven technology and marketing expertise will help you reach the most backers possible. You don\u2019t have to be a marketing expert as our software and team of experts will do the heavy lifting. If you haven\u2019t reached out about BackerKit Marketing yet, now\u2019s a good time.<\/p>\n<p><a href=\"https:\/\/www.backerkit.com\/features?utm_source=community&amp;utm_medium=roadmap_know_when_launch_ready\" target=\"_blank\" rel=\"noopener\">BACKERKIT PLEDGE MANAGER<\/a><br \/>\nCrowdfunding\u2019s premier pledge management system helps you manage every pledge detail, earn more money, and get the right rewards to the right people. You can sign up early and start organizing your dashboard so you can provide your backers with the smoothest possible experience. And setting up your backer survey and pre-order store early will help you maintain the momentum you built during your campaign.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve been spending months that likely turned into years creating your game. What started as a spark of an idea turned into a community-building opportunity that led to a rigorous prototyping and playtesting experience resulting in an upcoming crowdfunding campaign. Take a moment to pat yourself on the back, celebrate the progress you\u2019ve made, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21225,"parent":21022,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"page-roadmap-chapter.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21058","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n<title>Know when you are \u201claunch ready\u201d | BackerKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/tabletop-games-crowdfunding-roadmap\/campaign\/know-when-you-are-launch-ready\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Know when you are \u201claunch ready\u201d | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"You\u2019ve been spending months that likely turned into years creating your game. 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