{"id":11175,"date":"2022-05-19T08:44:35","date_gmt":"2022-05-19T15:44:35","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=11175"},"modified":"2024-09-25T15:58:43","modified_gmt":"2024-09-25T22:58:43","slug":"kickstarter-build-email-list","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/crowdfunding-build-email-list","title":{"rendered":"How to Build Your Crowdfunding Email List in 10 Steps"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p><em>Updated August 30, 2023<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Your crowdfunding platform won\u2019t serve up backers to you. <\/span><a href=\"https:\/\/stonemaiergames.com\/kickstarter-lesson-57-its-not-kickstarters-job-to-give-you-backers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">You have to find them<\/span><\/a><span style=\"font-weight: 400;\">. So, before you launch your campaign, you need to <\/span><a href=\"https:\/\/www.backerkit.com\/blog\/kickstarter-email?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=build_email_list_081420\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">build your email list<\/span><\/a><span style=\"font-weight: 400;\">. You have the power to get your project funded by <a href=\"https:\/\/www.backerkit.com\/blog\/community-crowdfunding?utm_source=backerkit_wordpress&amp;utm_medium=backerkit_blog&amp;utm_campaign=backerkit_blog_0823\" target=\"_blank\" rel=\"noopener\">growing a community<\/a> of email subscribers and getting them excited to pledge to your campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Collecting email addresses can be a daunting task when you\u2019re just starting out. However, there are so many different ways to get the ball rolling.\u00a0\u00a0<\/span><\/p>\n<h2>First, build a teaser page<\/h2>\n<p><span style=\"font-weight: 400;\">A teaser page, also referred to as a landing page, is a standalone web page used to achieve a specific marketing goal, like collecting emails (whereas your website is more of a hub for your brand). This page is the foundation of your online list-building efforts. You will be directing people to it as you prepare for your campaign. <\/span><span style=\"font-weight: 400;\">You can create a <a href=\"https:\/\/www.backerkit.com\/blog\/designing-an-effective-kickstarter-landing-page\/?utm_source=backerkit_wordpress&amp;utm_medium=backerkit_blog&amp;utm_campaign=backerkit_blog_120420\">teaser page<\/a> using <a href=\"https:\/\/www.backerkit.com\/launch?utm_source=backerkit_wordpress&amp;utm_medium=backerkit_blog&amp;utm_campaign=backer_blog_050322\" target=\"_blank\" rel=\"noopener\">BackerKit Launch<\/a> \u2014 an email marketing and analytics tool designed specifically for crowdfunders. Simply sign up for Launch before your campaign begins to start collecting emails through your landing page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The landing page for your project should be short and sweet. It should feature:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>A headline.<\/b><span style=\"font-weight: 400;\"> This could be the name of your crowdfunding project.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Supporting copy.<\/b><span style=\"font-weight: 400;\"> A brief description of your project concept or brand works well. If you have a launch date, include that too.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>A call to action (CTA)<\/b><span style=\"font-weight: 400;\">. This is what you want visitors to do. In this case, the CTA will probably be something like \u201csign up for our email list to get updates on our project.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>An email opt-in.<\/b><span style=\"font-weight: 400;\"> This is the form where people submit their email addresses and agree to receive marketing emails from you.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can spruce up the design with your logo or campaign image, but keep the design uncluttered and the text minimal. You don\u2019t want there to be anything on the page to distract visitors from subscribing to your list.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22115 size-large\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/08\/Ages-cataria-email-list-landing-page-1024x621.png\" alt=\"\" width=\"1024\" height=\"621\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/08\/Ages-cataria-email-list-landing-page-1024x621.png 1024w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/08\/Ages-cataria-email-list-landing-page-300x182.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/08\/Ages-cataria-email-list-landing-page-768x465.png 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/08\/Ages-cataria-email-list-landing-page-1536x931.png 1536w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/08\/Ages-cataria-email-list-landing-page.png 1566w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A landing page is very important for your campaign\u2019s success. This <a href=\"https:\/\/www.backerkit.com\/call_to_action\/af0f767f-88ab-4ffe-8589-31a31372f010\/landing\" target=\"_blank\" rel=\"noopener\">landing page<\/a> for <a href=\"https:\/\/www.kickstarter.com\/projects\/1357767389\/colonies-of-cataria-online-colony-sim-game\" target=\"_blank\" rel=\"noopener\">Ages of Cataria<\/a><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">gets straight to the point, encouraging sign-ups in a single sentence. <\/span><\/p>\n<p style=\"padding: 20px; color: #555555; border: 4px solid #ffd508; text-align: center;\"><em><strong>Sign up for a BackerKit creator account and start building your teaser page.<\/strong>\u00a0<b><a href=\"https:\/\/www.backerkit.com\/c\/admin\/projects\/new?utm_source=bk-blog&amp;utm_medium=wp-update092524&amp;utm_campaign=wp-update092524&amp;ref=blog-email-list-update-092524\" target=\"_blank\" rel=\"noopener\">Start your project today &gt;&gt;<\/a><\/b><\/em><\/p>\n<h2>1. Reach out to friends and family<\/h2>\n<p>The first people you should be reaching out to are your friends, family, and colleagues. They&#8217;re likely to be the easiest to sell on your crowdfunding idea because they&#8217;re actually invested in your success. Also, when you&#8217;re starting from scratch, having a few people on your list right away can give you a little bit of an emotional boost and be motivating. Send out an email with your teaser page URL to the people in your immediate network, asking them to sign up and spread the word about your project.<\/p>\n<h2>2. Add a link in your social media bio and email signature<\/h2>\n<p><span style=\"font-weight: 400;\">Any time you communicate with new people is an opportunity to build your email list. So, once you have your teaser page up and running, put it everywhere potential subscribers will see it. Start by adding the link to your social media bios and your email signature.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On LinkedIn, X (Twitter), and Facebook, you can go one step further and pin a post to the top of your profile that directs people to your teaser page. Once you have your link on display, keep engaging with your audience and building your community on these platforms. Post regularly, sharing information about your project and other information that\u2019s valued by the community.<\/span><\/p>\n<h3>Developing your social strategy<\/h3>\n<p>In these Facebook posts from The Story Engine Deck\u00a0 \u2014 <a href=\"https:\/\/storyenginedeck.com\/products\/story-engine-deck-of-writing-prompts-story-ideas\" target=\"_blank\" rel=\"noopener\">a deck of creative prompts for stories, D&amp;D campaigns, and character concepts<\/a> \u2014 you&#8217;ll see the creators talk about their product as well as social media holidays that relate to their niche.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22867 size-full\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/story_engine-1.png\" alt=\"kickstarter email\" width=\"1842\" height=\"1143\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/story_engine-1.png 1842w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/story_engine-1-300x186.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/story_engine-1-1024x635.png 1024w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/story_engine-1-768x477.png 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/story_engine-1-1536x953.png 1536w\" sizes=\"auto, (max-width: 1842px) 100vw, 1842px\" \/>They also share \u201cwork in progress\u201d photos to give their audience a look behind the scenes and get them excited for an upcoming launch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-22869\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/story_engine_2-1024x792.png\" alt=\"\" width=\"1024\" height=\"792\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/story_engine_2-1024x792.png 1024w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/story_engine_2-300x232.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/story_engine_2-768x594.png 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/story_engine_2.png 1475w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re stumped about what to talk about, take a look at what other creators are doing and model your posts after theirs. Don\u2019t forget to use relevant hashtags to give your posts more exposure. You can take a look at which hashtags are popular in your niche by looking at which ones popular creators are using or trying a tool like <\/span><a href=\"https:\/\/hashtagify.me\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hashtagify.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.crowdcast.io\/e\/social-media-followers-crowdfunding-backers\/register?utm_source=backerkit_wordpress&amp;utm_medium=backerkit_blog&amp;utm_campaign=backerkit_blog_0823\" target=\"_blank\" rel=\"noopener\">Staying active on social<\/a> will draw more people to your profiles, and ultimately more people to your sign-up page. It will take time to build up your community this way. But the quality of the connection you make with people will be deeper, which is better for your project in the long run.<\/span><\/p>\n<h2>3. Do a cross-promotion<\/h2>\n<p><span style=\"font-weight: 400;\">Are you friendly with any other crowdfunding creators? Is there a creator whose work you admire and whose project appeals to a similar demographic as yours (but isn\u2019t in direct competition with you)? If so, you should set up a <\/span><a href=\"https:\/\/www.backerkit.com\/blog\/guides\/crowdfunding-strategy-how-to-get-more-backers\/cross-promotion\/?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=build_email_list_081420\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">cross-promotion<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cross-promotion is a form of marketing in which two or more project creators agree to promote each other\u2019s campaigns to their respective audiences. You can do it while your project is live to drive more pledges to your campaign, but it can also be a good tool for collecting email sign-ups before you launch. If you\u2019re launching on BackerKit, you can join our Creator Community on Discord to look for other creators who may be interested in joining forces.<br \/>\n<\/span><\/p>\n<h3>Working with your partner<\/h3>\n<p><span style=\"font-weight: 400;\">Ask your partner to share your email sign-up link with their community and agree to do the same. A social media blast is one obvious way to promote each other. But don\u2019t forget about email. If your partner is sending out email marketing messages or newsletters to their subscribers, they might be able to save some real estate in those emails for your sign-up link.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other places to promote include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Project update pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blogging platforms like Medium<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Co-branded ads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A shared booth or table at a convention<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid to get creative and experiment.\u00a0<\/span><\/p>\n<h2>4. Host a giveaway<\/h2>\n<p><span style=\"font-weight: 400;\">Getting new email contacts is a cinch when you host a giveaway. Find an attractive prize and ask people to sign up for your email list to be entered for a chance to win. Promote the giveaway on your social media accounts, get friends to share it with their networks, and ask your current subscribers to share the giveaway link with friends. You could even team up with your cross-promotion partner for a joint giveaway to get even more exposure.<\/span><\/p>\n<h3>Selecting the perfect prize<\/h3>\n<p><span style=\"font-weight: 400;\">You may be tempted to offer an expensive or flashy prize. A new computer or a top-of-the-line TV will bring in a ton of entries and email contacts, right? But, you have to ask yourself if those are really the people you want on your list. Yes, offering a gaming console will attract a lot of people. But how many of those people will be interested in your project?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The prize you offer should be related to your project. A comic book creator, for instance, may offer an exclusive print or custom portrait. A board game creator could offer a one-of-a-kind set of dice.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18441 aligncenter\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/07\/rental-rumble-giveaway-kickstarter-build-email-list-1024x1024.jpg\" alt=\"kickstarter build email list\" width=\"449\" height=\"477\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The prizes offered for <\/span><a href=\"https:\/\/www.kickstarter.com\/projects\/jasonfurie\/rental-rumble\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Rental Rumble\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> giveaway tie into the board game\u2019s retro video store theme. The giveaway was also affordable. Rental Rumble co-creator (and BackerKit Community Manager) Jason Furie only spent $10 and was able to get 100 email sign-ups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the prize is relevant to your project, you\u2019re more likely to attract people who will be interested in pledging to your crowdfunding campaign down the line. <\/span><\/p>\n<h2>5. Connect with influencers<\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re working on your first crowdfunding project and haven\u2019t really made a name for yourself yet, it may be hard to get in touch with someone who has hundreds of thousands of followers. But that\u2019s OK. There are still plenty of other people who have a solid, engaged following or audience that will be happy to connect with you. In fact, someone who only has a few thousand active followers could be better for you than someone who has 200,000 followers who don\u2019t generally engage with their content.\u00a0<\/span><\/p>\n<h3>Finding the right partner<\/h3>\n<p><span style=\"font-weight: 400;\">People may say \u201cno,\u201d people may not get back to you, people may say \u201cyes,\u201d and then never follow up with you. So, cast a wide net. Reach out to micro-influencers \u2014\u00a0someone who has between 1,000 and 100,000 followers \u2014 in your project category, as well as your dream, big-name collaborators.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find influencers in your niche, try searching on <\/span><a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Buzzsumo<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\">. Both of these platforms have tools to help you identify influencers according to topic and location.<\/span><\/p>\n<h3>How to reach out<\/h3>\n<p><span style=\"font-weight: 400;\">Send the influencers you find a polite message describing your project. Try sending them a Direct Message on social media or an email if they have contact information on a website. Offer to share your prototype (if you have one) with them, so they can try it out for themselves. Finally, ask if they\u2019d be open to sharing a link to your teaser page with their audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some influencers may be so excited about your project that they\u2019ll share your link out of the kindness of their hearts. But don\u2019t assume that that will be the case. They may have a fee for this kind of promotion or maybe they\u2019ll just want to get your final product free. Just understand that while this technique can help crowdfunding creators build an email list and give you great exposure, you\u2019ll have to demonstrate how working with you will benefit them.<\/span><\/p>\n<h2>6. Attend or host an event<\/h2>\n<p><span style=\"font-weight: 400;\">Whether you host an event yourself or attend one thrown by a larger organization, conventions, meet-ups, industry parties, and seminars are important networking opportunities. Events are not only a chance to connect with people who can subscribe to your list, but they\u2019re also great places to learn from experienced creators.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seek out events that are in some way related to your project or project category. Depending on what you\u2019re creating, craft fairs, tech conventions, tabletop protospiels, and film festivals are just a few options to consider. Remember to plan ahead. Some events have registration deadlines, so look for dates that are at least two months away.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-22871\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2023-08-17-at-10.35.45-AM-1024x911.png\" alt=\"\" width=\"1024\" height=\"911\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2023-08-17-at-10.35.45-AM-1024x911.png 1024w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2023-08-17-at-10.35.45-AM-300x267.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2023-08-17-at-10.35.45-AM-768x683.png 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2023-08-17-at-10.35.45-AM.png 1192w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re attending a convention where you\u2019ll be setting up a table or booth, don\u2019t forget to bring a clipboard, paper, and a pen to collect email addresses from people who stop by to chat with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can\u2019t attend an event in person? There are online networking events and other virtual summits happening more and more these days. Seek them out on platforms like Facebook and <\/span><a href=\"https:\/\/www.eventbrite.com\/d\/online\/events\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">EventBrite<\/span><\/a><span style=\"font-weight: 400;\">. If you don\u2019t see anything that appeals to you, create your own event. Hosting a webinar or livestream, in which you describe how you developed your project and offer tips to viewers, could help you grow your audience.<\/span><\/p>\n<h2>7. Join Facebook groups and other online communities<\/h2>\n<p><span style=\"font-weight: 400;\">Do you make enamel pins? Are you a filmmaker? Are you an author? Whichever category your crowdfunding project falls under, there\u2019s bound to be an online community of people who would be interested in it. Go and find your crowd!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by searching general crowdfunding Facebook groups. Next, take a look at Facebook groups, <a href=\"https:\/\/discord.com\/\" target=\"_blank\" rel=\"noopener\">Discord,<\/a> and <a href=\"https:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> to find communities related to your niche. Find the places where people are having conversations about the types of products that you are creating. Engage with them, share your opinions, and start building relationships. These could be some of the people who end up pledging to your campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you spend more time in these places, you\u2019ll find opportunities to either share a link to your teaser page or ask people if they\u2019d be interested in signing up for your list. You don\u2019t want to lead with a \u201csubscribe to my email list\u201d request. But there will be times when it makes sense to drop a link into the conversation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some groups encourage members to share their crowdfunding projects. However, other groups specifically ask users not to do this. So, make sure that this type of promotion isn\u2019t against the community rules.<\/span><\/p>\n<h2>8. Write a guest post for a popular blog<\/h2>\n<p><span style=\"font-weight: 400;\">Writing a guest post for a well-known blog is an excellent way to build your brand and bring some attention to your work. Even if you have your own blog, a guest post is always worthwhile because it introduces you to an even larger audience. In your post, you could write about your project and what you\u2019re hoping to accomplish with it. But this can also be an opportunity to position yourself as an expert in your industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a tabletop creator, for example, you may have some insights into playtesting that would be interesting to other aspiring tabletop creators. Or you might want to share a Top Ten list of the best games of the year. Whatever you choose, make sure that it\u2019s related to your project \u2014 even if it\u2019s only thematically related and not directly about your project. Most importantly, get the website you\u2019re writing for to include a link to your teaser page or website as the post\u2019s CTA.\u00a0<\/span><\/p>\n<h3>Tracking down blogging opportunities<\/h3>\n<p><span style=\"font-weight: 400;\">To get started, make a list of some of the online publications and blogs that you visited while you were developing your project. Which of these sites have audiences that are similar to your project\u2019s target audience? You can also use <\/span><a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Sprout Social<\/span><\/a><span style=\"font-weight: 400;\">, Hootsuite, and <\/span><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Buffer<\/span><\/a><span style=\"font-weight: 400;\"> to easily search for and identify popular blogs. Once you\u2019ve narrowed down your list, contact the blog\u2019s owner or editor through their website or social media, and pitch your idea.<\/span><\/p>\n<h2>9. Encourage referrals<\/h2>\n<p><span style=\"font-weight: 400;\">Once the email subscriptions are rolling in, start leveraging your current audience to get more contacts. Encourage your subscribers to share your teaser page with their communities. You can offer a reward to individuals who share your link and bring in new subscribers. To do this, you\u2019ll need a way to track referrals. Take a look at referral software like <\/span><a href=\"https:\/\/www.referralcandy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ReferralCandy<\/span><\/a><span style=\"font-weight: 400;\">. However, it may be easier and less expensive to reward all of your subscribers with a discount, premium content, or early pledge access if you hit a certain number of new sign-ups within a given time period.\u00a0<\/span><\/p>\n<h2>10. Use lead ads<\/h2>\n<p><a href=\"https:\/\/www.launchboom.com\/blog\/hacking-kickstarter-2-0-24cebb74f281\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Lead ads<\/span><\/a><span style=\"font-weight: 400;\"> are used to find people who will be interested in your project and collect their contact information. This type of paid advertising can be a powerful tool for crowdfunding creators to build their email lists in many cases. If your project is something people want and you do lead ads right, it can be the best marketing dollar spent. However, if you\u2019re going to do <a href=\"https:\/\/www.backerkit.com\/blog\/kickstarter-lead-ads\/?utm_source=backerkit_wordpress&amp;utm_medium=backerkit_blog&amp;utm_campaign=backerkit_blog_120420\" target=\"_blank\" rel=\"noopener\">lead ads<\/a>, they must target well.<\/span><\/p>\n<p style=\"padding: 20px 20px 20px 20px; color: #555555; background-color: ##ffffff; border: #ffd508 4px solid;\"><em>Thinking about using lead ads for your campaign? Follow our step-by-step guide to make sure your ads are set up and optimized correctly. <b><a href=\"https:\/\/www.backerkit.com\/blog\/kickstarter-lead-ads\/?utm_source=backerkit_wordpress&amp;utm_medium=backerkit_blog&amp;utm_campaign=backerkit_blog_120420\" target=\"_blank\" rel=\"noopener\">Get the guide here &gt;&gt;<\/a><\/b><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Ads allow you to target audiences by demographic information like age, gender, country, and interests, so you can reach the people who are more likely to be interested in your project. To ensure you get this critical part of your ad campaign right, visit the <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/1481110642181372?id=735435806665862\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Facebook ads guide<\/span><\/a><span style=\"font-weight: 400;\"> to learn how to set everything up. If you would prefer to have an expert take the reins, consider a marketing agency or service like <\/span><a href=\"https:\/\/www.backerkit.com\/crowdfunding-ads?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=build_email_list_081420\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">BackerKit Marketing<\/span><\/a><span style=\"font-weight: 400;\">. You will be able to speak to an expert who will let you know if you are a good fit for this type of marketing or if it\u2019s better for you to spend your budget elsewhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to understand, however, that running ads isn\u2019t a substitute for any of the tactics listed above. They should be used in conjunction with other list-building techniques. Ads also will <\/span><a href=\"https:\/\/stonemaiergames.com\/kickstarter-lesson-245-should-you-advertise-and-preview-pre-launch\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">not save a failing campaign<\/span><\/a><span style=\"font-weight: 400;\">. You will have to put in the leg work to build your community.<\/span><\/p>\n<h2>How crowdfunding creators can build an email list the right way<\/h2>\n<p><span style=\"font-weight: 400;\">As you&#8217;re building your email list, keep the following best practices in mind. <\/span><\/p>\n<h3>Subscribers must opt into your list<\/h3>\n<p><span style=\"font-weight: 400;\">It really won\u2019t matter how many people are on your email list if those people aren\u2019t genuinely interested in your project or projects like yours. This is one reason why it\u2019s so important that everyone on your list has opted in to receive your emails. Another reason why it\u2019s important is that you don\u2019t want your <\/span><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/09\/why-email-marketing-without-opt-in-hurt-your-brand\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">IP address blacklisted <\/span><\/a><span style=\"font-weight: 400;\">or be blocked from using your email service provider. This will happen if you get a lot of spam complaints from people receiving your emails \u2014 which is bound to happen if the recipients didn\u2019t opt in to your list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay compliant with email marketing best practices and keep your subscribers happy by doing the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Set expectations.<\/b><span style=\"font-weight: 400;\"> When people share their email addresses with you, let them know that by signing up they agree to receive marketing messages from you.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Don\u2019t buy an email list.<\/b><span style=\"font-weight: 400;\"> You don\u2019t know where contacts on these types of lists have come from and they certainly haven\u2019t chosen to sign up for your list. There\u2019s no use in spending money on this.\u00a0<\/span><\/li>\n<li><b>Let them opt out.<\/b><span style=\"font-weight: 400;\"> At the bottom of your emails, there should be a link giving them the option to be removed from your list.<\/span><\/li>\n<\/ul>\n<h3>Focus on the quality of the list<\/h3>\n<p><span style=\"font-weight: 400;\">It would be great to have a list of 10,000 people. But a smaller list of 400 people who are all ready to pledge to your campaign could end up being better for you. After using the above tactics to grow your community, you\u2019re likely to have a high-quality list. But you can use <\/span><a href=\"https:\/\/www.backerkit.com\/launch?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=build_email_list_081420\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">BackerKit Launch<\/span><\/a><span style=\"font-weight: 400;\"> to <a href=\"https:\/\/www.backerkit.com\/blog\/how-strong-is-your-crowdfunding-email-list\/?utm_source=backerkit_wordpress&amp;utm_medium=backerkit_blog&amp;utm_campaign=backerkit_blog_0823\" target=\"_blank\" rel=\"noopener\">test the strength of it<\/a>. With Launch, you\u2019ll be able to see how many people on your list have pledged to crowdfunding campaigns in the past and are therefore more likely to pledge to again. <\/span><\/p>\n<h3>Incentivize sign-ups<\/h3>\n<p><span style=\"font-weight: 400;\">What are the benefits of signing up for your list? Will subscribers receive exclusive insights into your project\u2019s development process? Will they get some kind of discount or early access to your campaign when it launches?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your subscribers will end up helping you reach your funding goal, but this is a two-way street \u2014 you have to offer them something of value in return. Value here doesn\u2019t necessarily mean monetary value. It can be content or simply updates on your project. World Anvil Publishing, for instance, offered a digital \u201cQuickstart\u201d guide for their game, <a href=\"https:\/\/www.backerkit.com\/c\/the-world-anvil-publishing\/dead-air-seasons\" target=\"_blank\" rel=\"noopener\">Dead Air: Seasons<\/a> when <a href=\"https:\/\/www.backerkit.com\/call_to_action\/1490e605-c3f6-4ac5-8924-13bcc5ecb6f4\/landing\" target=\"_blank\" rel=\"noopener\">collecting emails before their launch<\/a>.<br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-22873\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/world_anvil-1024x571.png\" alt=\"\" width=\"1024\" height=\"571\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/world_anvil-1024x571.png 1024w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/world_anvil-300x167.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/world_anvil-768x428.png 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2022\/05\/world_anvil.png 1334w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But whatever you choose, it should be something that is enticing and that you can realistically deliver.<\/span><\/p>\n<h3>Don\u2019t spam your list<\/h3>\n<p><span style=\"font-weight: 400;\">As you\u2019re growing your list, you\u2019ll have to simultaneously keep the group of subscribers you already have engaged and prepared to pledge on launch day. But you don\u2019t want to send so many emails that you become an annoyance. You also don\u2019t want to send emails that aren\u2019t related to the kind of content you promised subscribers you\u2019d be sending.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may take some trial and error to figure out <\/span><a href=\"https:\/\/www.backerkit.com\/blog\/kickstarter-email-list?utm_source=marketing&amp;utm_medium=blog&amp;utm_campaign=build_email_list_081420\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">how often you should send emails<\/span><\/a><span style=\"font-weight: 400;\"> and what you should be saying. But, as a general rule, you probably don\u2019t want to send more than one email per week. You should also keep the content relevant to your project or industry. Just remember \u2014 no one wants spammy emails. If you see that people never open or click any of your emails, you should stop what you\u2019re doing, and reassess your email strategy.\u00a0<\/span><\/p>\n<h3>Track and measure your progress<\/h3>\n<p><span style=\"font-weight: 400;\">Set goals for yourself. How many email addresses would you like to have collected in a month? After you\u2019ve decided on a number, evaluate how you\u2019re doing on hitting your list-building goals. If you\u2019re not close to the number you thought, it may be time to revisit your strategy. Maybe you should test your teaser page copy. Perhaps the messaging isn\u2019t resonating with visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See which channels and techniques are delivering the most email subscribers. If one seems to be a major driver of sign-ups, you may want to devote more energy there. Your time is valuable \u2014 don\u2019t waste it on methods that aren\u2019t bringing in results.<\/span><\/p>\n<h2>Takeaways<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>Setting up a teaser page is a crucial first step.<\/b><span style=\"font-weight: 400;\"> This is where people will go to sign up for your email list online.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Networking and collaboration can introduce your project to a wider audience.<\/b><span style=\"font-weight: 400;\"> Don\u2019t be afraid to reach out to fellow creators or influencers who are targeting a similar audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Demonstrate your value.<\/b><span style=\"font-weight: 400;\"> People will want to sign up for your list or help promote your project when you explain the benefits of the relationship.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Set milestones.<\/b><span style=\"font-weight: 400;\"> Decide how many people you\u2019d like to have on your email list at various points in time, and then track your progress.\u00a0<\/span><\/li>\n<\/ul>\n<p>To start building your email list, create a teaser page with BackerKit Launch. Sign up for free today.<a href=\"https:\/\/www.backerkit.com\/admins\/sign_up?onboarding_kind=launch&amp;utm_source=backerkit_blog_050322\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22116 size-full\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/08\/try-launch-min.png\" alt=\"try launch\" width=\"400\" height=\"200\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/08\/try-launch-min.png 400w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/08\/try-launch-min-300x150.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><em>Editor\u2019s Note: This blog post was originally published in 2020. It has been updated and revamped for accuracy.<\/em><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>Updated August 30, 2023 Your crowdfunding platform won\u2019t serve up backers to you. You have to find them. So, before you launch your campaign, you need to build your email list. You have the power to get your project funded by growing a community of email subscribers and getting them excited to pledge to your [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":11179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,61],"tags":[],"class_list":["post-11175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-pre-campaign-tips"],"acf":[],"yoast_head":"\n<title>How to Build Your Crowdfunding Email List in 10 Steps | BackerKit<\/title>\n<meta name=\"description\" content=\"Crowdfunding creators often struggle to build an email list pre-launch. 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