{"id":1227,"date":"2015-09-24T17:50:47","date_gmt":"2015-09-25T00:50:47","guid":{"rendered":"http:\/\/www.backerkit.com\/new_blog\/blog48-re-thinking-survey-tools\/"},"modified":"2017-10-11T20:01:06","modified_gmt":"2017-10-12T03:01:06","slug":"48-re-thinking-survey-tools","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/48-re-thinking-survey-tools\/","title":{"rendered":"Re-thinking Survey Tools"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p>Sending surveys is easy. The hard part is collecting information, getting backers to respond, making sure that everything is accurate, organizing it into useful formats, and keeping it all up to date.<\/p>\n<p>Surveying is like jumping out of a plane: \u201cIt\u2019s not the fall that kills you, it\u2019s the landing.\u201d<\/p>\n<p>Here are some considerations to keep in mind when deciding on your backer survey strategy.<\/p>\n<h2>Is Collecting Information Easy?<\/h2>\n<p>Kickstarter creators can use Google Forms or the Kickstarter survey to gather backer information. Indiegogo project creators are in a tougher position because the Kickstarter survey isn\u2019t an option for them. It\u2019s either cobble together a free solution or work with a company like <a href=\"https:\/\/www.backerkit.com\/survey\" target=\"_blank\">BackerKit<\/a>. As we mentioned earlier, sending out surveys is easy. Collecting the data is where it starts to get difficult.<\/p>\n<p>The main drawback with free surveys is that responses aren\u2019t malleable after they\u2019re submitted. If backers want to change answers, you\u2019ll need to record each change separately and merge it with their original responses on your own. You also don\u2019t have an easy way to recover if your survey has a mistake. You\u2019ll need to fix the error, cajole backers into answering another survey and then deal with the headache of combining two sets of responses. This means that you&#8217;ll be buried in spreadsheets.<\/p>\n<p>&nbsp;<\/p>\n<figure class=\"tmblr-full\" data-orig-width=\"868\" data-orig-height=\"330\"><img decoding=\"async\" src=\"https:\/\/d2x9pgnb7vwmga.cloudfront.net\/blog\/wp-content\/uploads\/2015\/09\/tumblr_inline_nv6y0sPXS01ra7u74_540.png\" alt=\"image\" data-orig-width=\"868\" data-orig-height=\"330\" \/><\/figure>\n<p>With BackerKit, each backer gets their own individual survey and we store every single response. If you make a mistake on your survey, you can correct it mid-flight and backers will be able to return to their surveys to update their answers. Your data will update automatically.<\/p>\n<h2>How Do I track Survey Responses?<\/h2>\n<p>All of the services can send an email to each backer but this doesn\u2019t guarantee that you\u2019ll get a response from each backer. If you use a free survey tool you\u2019ll need to maintain a spreadsheet to keep track of who has responded and who hasn\u2019t so you\u2019ll know which backers you need to track down. You can imagine how tedious this chore becomes once you have several hundred, nevermind, several thousand backers.<\/p>\n<p>Backers will also do things like submit multiple form responses \u201cjust to be safe\u201d or as an attempt to update their previous responses. Guess who gets to dive back into the spreadsheet each time a backer submits a response? The Kickstarter survey is better because only backers can submit a single response and it\u2019s limited to backers only. It\u2019s a little harder to keep a public survey secure, so you might have to weed out bad responses if you\u2019re using a free form.<\/p>\n<p>For the free forms, you\u2019ll also need to ask backers to provide identifying information like email addresses just so you can match them up with your backer list. You can\u2019t count on backers to enter in the same email address as their Kickstarter or Indiegogo address, so you\u2019ll have to sleuth around and compare names and pledge reward answers to figure out who they are on your backer list.<\/p>\n<figure class=\"tmblr-full\" data-orig-width=\"763\" data-orig-height=\"329\"><img decoding=\"async\" src=\"https:\/\/d2x9pgnb7vwmga.cloudfront.net\/blog\/wp-content\/uploads\/2015\/09\/tumblr_inline_nv6xxbDsFM1ra7u74_540.png\" alt=\"image\" data-orig-width=\"763\" data-orig-height=\"329\" \/><\/figure>\n<p>&nbsp;<\/p>\n<p>BackerKit provides a backer management system that lets you track the status of every backer. You can see how backers are moving through the system from your dashboard and you can drill down by backer status to see all backers within each level, if you want to see all of the backers who haven\u2019t answered surveys for example.<\/p>\n<p>We also provide tools like auto-reminders to send out follow-up emails to backers to get them to answer their surveys and shipping address validation to make sure that packages reach the correct destination.<\/p>\n<h2>How Can I Organize the Data?<\/h2>\n<p>The whole purpose behind surveying backers is to figure out how many items you need to manufacture and to assemble order shipment information for each backer.<\/p>\n<p>If you use free tools, such as Google Forms or the Kickstarter Backer Report, you could export survey responses as a CSV spreadsheet. But you\u2019ll likely need to parse the responses to clean the spreadsheet data and tally the final item counts for your manufacturing orders. Then you\u2019ll need to spend time copying and pasting the data to get each backer order suitable for shipping fulfillment.<\/p>\n<p>BackerKit provides filtering and data export tools that will let you format your data in multiple ways to meet just about any need. You will have all of your data in one place and you\u2019ll be able to shape it and export it with a few clicks.<\/p>\n<h2>How Do I Keep Information Up-to-Date?<\/h2>\n<p>Backers change addresses, they change their minds about reward selections, they want to update their payment information, and they\u2019ll all contact you when they want to make those changes.<\/p>\n<p>You\u2019ll need to track backer updates after survey responses have been submitted. Keep those spreadsheets ready and budget time each day to handle those upkeep chores. As you get closer to manufacturing and shipping, you may need to update item counts and verify shipping addresses for individual backer orders too.<\/p>\n<figure class=\"tmblr-full\" data-orig-width=\"634\" data-orig-height=\"354\"><img decoding=\"async\" src=\"https:\/\/d2x9pgnb7vwmga.cloudfront.net\/blog\/wp-content\/uploads\/2015\/09\/tumblr_inline_nv6xsdR3ct1ra7u74_540.png\" alt=\"image\" data-orig-width=\"634\" data-orig-height=\"354\" \/><\/figure>\n<p>With BackerKit, Backers are able to edit answers any time before you lock down surveys. They\u2019ll be able to perform those tasks on their own, saving you time. You can also attach items to each answer to make item counts instantaneous in BackerKit. If a backer changes a reward selection, your item counts will automatically change along with it.<\/p>\n<h2>Choose Your Landing<\/h2>\n<p>Simple surveys and spreadsheets have their place. You\u2019ll reach the limits of what one person can handle with a free survey tool and spreadsheets at around 200 backers. Once you pass that point you either have to throw more labor at the problem or go with a campaign fulfillment software solution like BackerKit.<\/p>\n<p>Check out our <a href=\"https:\/\/www.backerkit.com\/survey\" target=\"_blank\">Survey features<\/a> to find out more about our surveys and try out a demo.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>Sending surveys is easy. The hard part is collecting information, getting backers to respond, making sure that everything is accurate, organizing it into useful formats, and keeping it all up to date. Surveying is like jumping out of a plane: \u201cIt\u2019s not the fall that kills you, it\u2019s the landing.\u201d Here are some considerations to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,63],"tags":[39,66],"class_list":["post-1227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-post-campaign-tips","tag-shipping","tag-surveys"],"acf":[],"yoast_head":"\n<title>Re-thinking Survey Tools | BackerKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/48-re-thinking-survey-tools\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Re-thinking Survey Tools | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"Sending surveys is easy. The hard part is collecting information, getting backers to respond, making sure that everything is accurate, organizing it into useful formats, and keeping it all up to date. 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