{"id":1238,"date":"2015-07-01T18:06:51","date_gmt":"2015-07-02T01:06:51","guid":{"rendered":"http:\/\/www.backerkit.com\/new_blog\/blog37-getting-smart-with-pre-orders\/"},"modified":"2017-10-11T19:58:30","modified_gmt":"2017-10-12T02:58:30","slug":"37-getting-smart-with-pre-orders","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/37-getting-smart-with-pre-orders\/","title":{"rendered":"Getting Smart With Pre-Orders"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p>If you\u2019re a project creator with a successfully funded campaign, you\u2019ve probably noticed that the steady stream of visitors you\u2019ve built up through social media, email, and public relations doesn\u2019t stop once your campaign countdown ticks down to zero. If anything, the pending close of your campaign has triggered another round of media mentions and you\u2019ll ride a fresh wave of attention into the close of your campaign.<\/p>\n<h2>Are You Turning Away Backers?<\/h2>\n<p>A completely new problem emerges as soon as your campaign ends: you still have people coming to your project page but these latecomers no longer have a way to give you their monetary support.<\/p>\n<p>It\u2019s like closing up shop and kicking everyone out when you still have a line of customers ready to give you money.<\/p>\n<p>Not having a way to accept pledges also creates a support problem because these new fans will contact you to find out how to get those pledge rewards that they suddenly can\u2019t have anymore. Now you have to deal with additional support work while you\u2019re already busy trying to fulfill your campaign obligations.<\/p>\n<h2>Accept Pre-Orders Using BackerKit<\/h2>\n<p>We built a\u00a0<a href=\"https:\/\/www.backerkit.com\/preorders?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=getting%20smart%20with%20preorders\" target=\"_blank\">pre-order system<\/a> into our BackerKit platform to solve this problem for our project creators. The pre-order tool gives you the ability to accept pre-orders immediately after the crowdfunding campaign ends so that you can continue to capture pledges and take full advantage of that final wave of attention.<\/p>\n<p>The pre-order page exists as a standalone site that you can link to from your Website, your Kickstarter Spotlight button, in your campaign updates, and anywhere else you have new visitors interested in pledging.<\/p>\n<p>Visit our <a href=\"https:\/\/www.backerkit.com\/preorder_projects?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=getting%20smart%20with%20preorders\" target=\"_blank\">project pre-orders showcase <\/a>to see live projects that are actively accepting orders. You can also use our pre-orders widget to accept orders directly from your existing Website.<\/p>\n<figure class=\"tmblr-full\" data-orig-width=\"546\" data-orig-height=\"451\"><img decoding=\"async\" src=\"https:\/\/d2x9pgnb7vwmga.cloudfront.net\/blog\/wp-content\/uploads\/2015\/07\/tumblr_inline_nqs4urgM8x1ra7u74_540.png\" alt=\"image\" data-orig-width=\"546\" data-orig-height=\"451\" \/><\/figure>\n<p>&nbsp;<\/p>\n<p>You will be able to monitor and process these pre-orders in your BackerKit account using the exact same tools used to manage your existing campaign backers\u2013it\u2019s just like adding more backers to an existing project.<\/p>\n<p>The pre-order system is included in all BackerKit account levels. We advise project creators to <a href=\"https:\/\/www.backerkit.com\/admins\/sign_up?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=getting%20smart%20with%20preorders\" target=\"_blank\">sign up<\/a> before their campaign ends to have time to set up their pre-order store and place links to ensure minimal backer drop-off once their campaign ends.<\/p>\n<p><a href=\"https:\/\/www.backerkit.com\/contact?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=getting%20smart%20with%20preorders\" target=\"_blank\">Contact us<\/a>\u00a0if you have\u00a0any questions about pre-orders or other BackerKit features!<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a project creator with a successfully funded campaign, you\u2019ve probably noticed that the steady stream of visitors you\u2019ve built up through social media, email, and public relations doesn\u2019t stop once your campaign countdown ticks down to zero. If anything, the pending close of your campaign has triggered another round of media mentions and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,63],"tags":[43],"class_list":["post-1238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-post-campaign-tips","tag-pre-orders"],"acf":[],"yoast_head":"\n<title>Getting Smart With Pre-Orders | BackerKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/37-getting-smart-with-pre-orders\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Getting Smart With Pre-Orders | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"If you\u2019re a project creator with a successfully funded campaign, you\u2019ve probably noticed that the steady stream of visitors you\u2019ve built up through social media, email, and public relations doesn\u2019t stop once your campaign countdown ticks down to zero. If anything, the pending close of your campaign has triggered another round of media mentions and [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2015\/07\/tumblr_inline_nqs59nUMuj1ra7u74_540.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@backerkit\" \/>\n<meta name=\"twitter:site\" content=\"@backerkit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Yu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/37-getting-smart-with-pre-orders\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/37-getting-smart-with-pre-orders\/\"},\"author\":{\"name\":\"James Yu\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/4777de96617fc7eda316323083282bc5\"},\"headline\":\"Getting Smart With Pre-Orders\",\"datePublished\":\"2015-07-02T01:06:51+00:00\",\"dateModified\":\"2017-10-12T02:58:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/37-getting-smart-with-pre-orders\/\"},\"wordCount\":405,\"publisher\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/37-getting-smart-with-pre-orders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2015\/07\/tumblr_inline_nqs59nUMuj1ra7u74_540.jpg\",\"keywords\":[\"Pre-Orders\"],\"articleSection\":[\"Crowdfunding Tips\",\"Post-Campaign Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/37-getting-smart-with-pre-orders\/\",\"url\":\"https:\/\/www.backerkit.com\/blog\/37-getting-smart-with-pre-orders\/\",\"name\":\"Getting Smart With Pre-Orders | BackerKit\",\"isPartOf\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/37-getting-smart-with-pre-orders\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/37-getting-smart-with-pre-orders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2015\/07\/tumblr_inline_nqs59nUMuj1ra7u74_540.jpg\",\"datePublished\":\"2015-07-02T01:06:51+00:00\",\"dateModified\":\"2017-10-12T02:58:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/37-getting-smart-with-pre-orders\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.backerkit.com\/blog\/37-getting-smart-with-pre-orders\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/37-getting-smart-with-pre-orders\/#primaryimage\",\"url\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2015\/07\/tumblr_inline_nqs59nUMuj1ra7u74_540.jpg\",\"contentUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2015\/07\/tumblr_inline_nqs59nUMuj1ra7u74_540.jpg\",\"width\":540,\"height\":252},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/37-getting-smart-with-pre-orders\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.backerkit.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Getting Smart With Pre-Orders\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#website\",\"url\":\"https:\/\/www.backerkit.com\/blog\/\",\"name\":\"Crowdfunding Blog &amp; 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