{"id":1240,"date":"2015-06-17T19:18:38","date_gmt":"2015-06-18T02:18:38","guid":{"rendered":"http:\/\/www.backerkit.com\/new_blog\/blog35-three-best-ways-to-prepare-for-your-campaign-dm1-wallet\/"},"modified":"2017-10-11T19:59:04","modified_gmt":"2017-10-12T02:59:04","slug":"35-three-best-ways-to-prepare-for-your-campaign-dm1-wallet","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/35-three-best-ways-to-prepare-for-your-campaign-dm1-wallet\/","title":{"rendered":"Three Best Ways to Prepare for Your Campaign: DM1 Wallet"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p>In September of 2014, Erik Moon raised $91,893 on a $5,000 goal to create to create a sleek, minimalist aluminum <a href=\"https:\/\/www.kickstarter.com\/projects\/432780912\/decadent-minimalist-one-aluminum-wallet\/description\" target=\"_blank\">wallet<\/a> that\u2019s about 1\/3 of an inch thick. After the campaign finished, Erik offered a great wealth of Kickstarter tips to the crowdfunding community. We\u2019ve summarized his top 3 tips on preparing for the launch of your crowdfunding campaign.<\/p>\n<h2>1. \u00a0\u00a0\u00a0\u00a0Don\u2019t skimp on the video<\/h2>\n<p>Your campaign video is the most important factor in your campaign behind the product itself. Figure out what margins you need to sell your product at to budget in the cost of creating a great video, and price pledge levels accordingly. This is your chance to fulfill two important goals: (1) explain why they should want the product (or why they should support you), and (2) prove your credibility.<\/p>\n<p>The first goal is all about showcasing the product, and the second is all about proving to people that you\u2019re trustworthy and that you\u2019ve done the legwork to ensure your campaign is successful. Make sure you show all the preparations you\u2019ve done, the prototype, and any other plans you have in motion to prove to backers that they\u2019ll actually be receiving rewards when the time comes.<\/p>\n<h2>2. \u00a0\u00a0\u00a0\u00a0Set up one achievable stretch goal<\/h2>\n<p>Stretch goals are super powerful for motivating backers to join in and pledge more at both the beginning and end of your campaign. They\u2019re also great for when the things are slowing down towards the middle. This means you definitely don\u2019t want to reveal all of your stretch goals at the beginning of your campaign. You don\u2019t want to run the risk of having multiple stretch goals fulfilled early on, so that you don\u2019t have anything else to offer to motivate people to join in.<\/p>\n<p>This doesn\u2019t stop you from having your potential stretch goal offerings in mind, though! Just make sure to wait to reveal them and to set the corresponding dollar amounts later on, when you can tell exactly how things are going. This is also a great way to keep backers engaged and excited throughout the early days of the campaign.<\/p>\n<h2>3. \u00a0\u00a0\u00a0\u00a0Line up support before you go live<\/h2>\n<p>Before you click the button to make your campaign live, make sure you\u2019ve got your friends, co-workers, and relatives prepared and poised for an exciting first couple of days. You want as many people liking and sharing Facebook posts, tweeting, and pledging for your campaign as possible. Momentum is a powerful in the world of crowdfunding, and in those first couple of days you want to start off strong. Pledges will speed up as soon as you get closer to your funding goal\u2014so meeting that goal early on helps to convince these backers to join the party.<\/p>\n<p>For more crowdfunding advice from Erik, check out his <a href=\"http:\/\/decadentminimalist.com\/blog\/\" target=\"_blank\">blog<\/a>\u2014and if you came here because of the picture, can still pick up a DM1 wallet <a href=\"http:\/\/www.amazon.com\/Decadent-Minimalist-Mens-Aluminum-Wallet\/dp\/B00UDN2JMQ\" target=\"_blank\">here\u00ad<\/a>. Erik Moon chose to use BackerKit for help with the fulfillment process, and he ended up raising 39% more on top of the amount raised in Kickstarter. The DM1 Wallet campaign was a runaway success and backers stayed happy throughout the process. As always, feel free to drop us a line at greetings@backerkit.com if you\u2019ve got any questions about the fulfillment process, add-ons, pre-orders, or anything else crowdfunding.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>In September of 2014, Erik Moon raised $91,893 on a $5,000 goal to create to create a sleek, minimalist aluminum wallet that\u2019s about 1\/3 of an inch thick. After the campaign finished, Erik offered a great wealth of Kickstarter tips to the crowdfunding community. We\u2019ve summarized his top 3 tips on preparing for the launch [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,61],"tags":[40,43],"class_list":["post-1240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-pre-campaign-tips","tag-add-ons","tag-pre-orders"],"acf":[],"yoast_head":"\n<title>Three Best Ways to Prepare for Your Campaign: DM1 Wallet | BackerKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/35-three-best-ways-to-prepare-for-your-campaign-dm1-wallet\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Three Best Ways to Prepare for Your Campaign: DM1 Wallet | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"In September of 2014, Erik Moon raised $91,893 on a $5,000 goal to create to create a sleek, minimalist aluminum wallet that\u2019s about 1\/3 of an inch thick. After the campaign finished, Erik offered a great wealth of Kickstarter tips to the crowdfunding community. 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