{"id":1242,"date":"2015-06-03T18:53:12","date_gmt":"2015-06-04T01:53:12","guid":{"rendered":"http:\/\/www.backerkit.com\/new_blog\/blog32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/"},"modified":"2017-10-11T19:33:19","modified_gmt":"2017-10-12T02:33:19","slug":"32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/","title":{"rendered":"Expand Your Reach with Kickstarter\u2019s New Google Analytics Integration"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p>Kickstarter recently rolled out a new Google Analytics feature so that you can keep track of user visits to your campaign page. It\u2019s an awesome tool to get started using if you have a campaign that\u2019s still live, and it\u2019s equally helpful for planning out your next campaign.<\/p>\n<h2>What it does<\/h2>\n<p>The main thing you get with the new integration is the ability to see exactly where backers are coming to you from, and when. If you post a lot to Twitter and Facebook, for example, you can see how many viewers are being directed to your Kickstarter from each network. Then, you\u2019ll be able to get a better idea of what\u2019s working and what\u2019s not, and you can tweak your marketing strategy accordingly.<\/p>\n<h2>Set it up<\/h2>\n<p>Setting it up is as easy as creating a Google Analytics account <a href=\"https:\/\/www.google.com\/analytics\/web\/provision?et=&amp;authuser=#provision\/SignUp\/\" target=\"_blank\">here<\/a>, and adding your Google Analytics tracking ID to your Kickstarter. Once it\u2019s set up, click <b>get tracking ID<\/b> to copy your ID, and then paste it into the tracking ID field under the \u201cAbout You\u201d tab in Kickstarter. For more robust tracking, you can create individual campaigns under the \u201ccampaigns\u201d section in Google Analytics to figure out exactly which of your posts on social media have yielded the most traffic.<\/p>\n<h2>Get Video Stats<\/h2>\n<p>You can also check the stats of your Kickstarter video to see where people are most often viewing it. Since Kickstarter videos are probably most commonly shared content from your campaign, you\u2019ll want to keep tabs on where your video is being shared and who\u2019s sharing it. Then, you can reach out thank the people who shared the most-viewed links to your video, and you can make sure to post again to the channels that yielded the most viewers.<\/p>\n<p>Hopefully all is well on your crowdfunding journey and you\u2019re enjoying the ride. Let us know at greetings@backerkit.com if there\u2019s anything we can help with or if you\u2019ve got any questions about strategizing your campaign.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>Kickstarter recently rolled out a new Google Analytics feature so that you can keep track of user visits to your campaign page. It\u2019s an awesome tool to get started using if you have a campaign that\u2019s still live, and it\u2019s equally helpful for planning out your next campaign. What it does The main thing you [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,61],"tags":[],"class_list":["post-1242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-pre-campaign-tips"],"acf":[],"yoast_head":"\n<title>Expand Your Reach with Kickstarter\u2019s New Google Analytics Integration | BackerKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Expand Your Reach with Kickstarter\u2019s New Google Analytics Integration | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"Kickstarter recently rolled out a new Google Analytics feature so that you can keep track of user visits to your campaign page. 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What it does The main thing you [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_npdt4o1xDY1ra7u74_540.png\" \/>\n<meta name=\"twitter:creator\" content=\"@backerkit\" \/>\n<meta name=\"twitter:site\" content=\"@backerkit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lew Bibler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/\"},\"author\":{\"name\":\"Lew Bibler\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/8981b98a7ac9de9476cf33a5ae5551b1\"},\"headline\":\"Expand Your Reach with Kickstarter\u2019s New Google Analytics Integration\",\"datePublished\":\"2015-06-04T01:53:12+00:00\",\"dateModified\":\"2017-10-12T02:33:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/\"},\"wordCount\":351,\"publisher\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_npdt4o1xDY1ra7u74_540.png\",\"articleSection\":[\"Crowdfunding Tips\",\"Pre-Campaign Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/\",\"url\":\"https:\/\/www.backerkit.com\/blog\/32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/\",\"name\":\"Expand Your Reach with Kickstarter\u2019s New Google Analytics Integration | BackerKit\",\"isPartOf\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_npdt4o1xDY1ra7u74_540.png\",\"datePublished\":\"2015-06-04T01:53:12+00:00\",\"dateModified\":\"2017-10-12T02:33:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.backerkit.com\/blog\/32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/#primaryimage\",\"url\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_npdt4o1xDY1ra7u74_540.png\",\"contentUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_npdt4o1xDY1ra7u74_540.png\",\"width\":540,\"height\":252},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/32-expand-your-reach-with-kickstarter-s-new-google-analytics-integration\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.backerkit.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expand Your Reach with Kickstarter\u2019s New Google Analytics Integration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#website\",\"url\":\"https:\/\/www.backerkit.com\/blog\/\",\"name\":\"Crowdfunding Blog &amp; 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