{"id":1248,"date":"2015-04-22T19:12:16","date_gmt":"2015-04-23T02:12:16","guid":{"rendered":"http:\/\/www.backerkit.com\/new_blog\/blog26-make-pledge-levels-more-convenient-for-you-and-your-backers\/"},"modified":"2017-11-03T19:37:13","modified_gmt":"2017-11-04T02:37:13","slug":"make-pledge-levels-more-convenient","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/make-pledge-levels-more-convenient\/","title":{"rendered":"Make Pledge Levels More Convenient for You and Your Backers"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p>If you make things as clear and convenient as possible, you\u2019ll inspire more pledges and prevent future problems at the same time. In our last post, we discussed <a href=\"https:\/\/www.backerkit.com\/blog\/24-how-to-gain-momentum-by-optimizing-your-pledge-levels\">setting up pledge levels<\/a> to create momentum early on in your Kickstarter or Indiegogo campaign. In this post, we\u2019ll be talking about a few more things you can do with your pledge levels to make it as convenient as possible for potential backers to pledge.<\/p>\n<h2>Create a Pledge Level Around $25<\/h2>\n<p>The most popular Kickstarter pledge site-wide is $25. Given this information, it\u2019s safe to expect that if you create a good pledge level around $25, it will be fairly popular. It\u2019s also not a bad idea to have multiple pledges under $30, along with an ultra-low tier that offers to keep people in the loop with the latest updates (See last week\u2019s blog post<a href=\"https:\/\/www.backerkit.com\/blog\/24-how-to-gain-momentum-by-optimizing-your-pledge-levels\" target=\"_blank\" rel=\"noopener\"> here<\/a> for more on the benefit of the $1 pledge level). The moral of this story is, even if your product is considerably more expensive, don\u2019t miss out on the support of backers who\u2019d love to support you at a lower tier.<\/p>\n<h2>Make Pledge Levels Below \u201cMarket Value\u201d<\/h2>\n<p>Create pledge levels that provide a discount from the expected future price of the item. It\u2019s not uncommon to see Kickstarter and Indiegogo projects that offer backers a chance to show their support and \u201cget in early\u201d without actually offering any kind of discount.<\/p>\n<p>This is particularly popular for music projects, which commonly set a $10 pledge level for a digital album download that will be available for $10 on iTunes as soon as the album is released, anyway. You\u2019ll inspire more pledges, though, if you offer a price incentive to pledge now, rather than later. Be sure to make these details clear on your page, too, so people know what kind of discount they\u2019ll be getting.<\/p>\n<p>Then, you can take this a step further in your bulk pledge levels. If your basic pledge boasts a $25-per-item price discount, your bundled pledge level for two items could offer a $30-per-item discount, and so on for higher levels. That way, you\u2019re giving people a reason to pledge now and to pledge more, while allowing them to feel great about their choice to opt for a higher-ticket pledge level.<\/p>\n<h2>Provide Concise and Consistent Pledge Descriptions<\/h2>\n<p>Now that you\u2019ve chosen your pledge levels, you can make it as easy as possible for your backers to understand how to proceed with their pledges. You should refer to rewards with the exact same terms in the description of each pledge level. If your $25 T-Shirt pledge description contains the phrase, \u201c1 Orange Carrot T-Shirt,\u201d make sure you repeat that exact phrase for every pledge level that will be receiving that particular shirt.<\/p>\n<p>&nbsp;<\/p>\n<figure class=\"tmblr-full\" data-orig-height=\"334\" data-orig-width=\"800\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/d2x9pgnb7vwmga.cloudfront.net\/blog\/wp-content\/uploads\/2015\/04\/tumblr_inline_nn81rj9Y9R1ra7u74_540.png\" alt=\"kickstarter pledge reward example\" width=\"540\" height=\"225\" data-orig-height=\"334\" data-orig-width=\"800\" \/><\/figure>\n<p>&nbsp;<\/p>\n<p>A great example of pledge description continuity from <a href=\"https:\/\/www.kickstarter.com\/projects\/1578116861\/toejam-and-earl-back-in-the-groove\" target=\"_blank\" rel=\"noopener\">ToeJam + Earl<\/a><\/p>\n<h2>Include Shipping Fees<\/h2>\n<p>Even though it involves advertising a higher price for each item, it\u2019s totally worth it to add domestic shipping fees into the overall price of each pledge level. Every Kickstarter and Indiegogo project has to sort out international shipping fees by asking domestic backers to pledge extra for shipping. It\u2019s much less confusing for both you and your backers if they only have to pledge one time to cover the total cost of their reward.<\/p>\n<p>When figuring out your shipping fees, you should take great lengths to actually find out what it will cost to ship things out, too. International shipping fees require a little more work afterwards, mostly because people don\u2019t always remember to add extra funds to cover shipping to their respective countries. Luckily, BackerKit makes it easy to allow international backers to add the appropriate shipping fees to their pledges, even after the campaign is over.<\/p>\n<p>All in all, the most convenient pledge levels for your backers usually end up being the most convenient pledge levels for you, too. Offer backers rewards they\u2019re happy to pledge for, and they\u2019ll be happier overall about your project. If you make this experience clear and easy to understand while you\u2019re setting up, you minimize the problem solving you\u2019ll have to do later on.<\/p>\n<p>We hope this marks the start of an exciting crowdfunding adventure ahead of you.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>If you make things as clear and convenient as possible, you\u2019ll inspire more pledges and prevent future problems at the same time. In our last post, we discussed setting up pledge levels to create momentum early on in your Kickstarter or Indiegogo campaign. In this post, we\u2019ll be talking about a few more things you [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,61],"tags":[39],"class_list":["post-1248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-pre-campaign-tips","tag-shipping"],"acf":[],"yoast_head":"\n<title>Make Pledge Levels More Convenient for You &amp; Your Backers | BackerKit<\/title>\n<meta name=\"description\" content=\"Inspire more pledges and prevent future problems at the same time by using these tips to create your pledge level strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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