{"id":1250,"date":"2015-04-09T22:20:35","date_gmt":"2015-04-10T05:20:35","guid":{"rendered":"http:\/\/www.backerkit.com\/new_blog\/blog23-how-to-make-your-backers-happy-with-add-ons\/"},"modified":"2017-11-03T20:12:56","modified_gmt":"2017-11-04T03:12:56","slug":"kickstarter-backers-add-ons","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/","title":{"rendered":"Make Your Kickstarter Backers Happy with Add-Ons"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><figure class=\"tmblr-full\" data-orig-height=\"400\" data-orig-width=\"800\"><\/figure>\n<h2>What is an Add-On?<\/h2>\n<p>An add-on is an optional item that can be added to a Kickstarter pledge without changing pledge levels. Adding-on isn\u2019t actually a Kickstarter function\u2014it\u2019s a feature that project creators like yourself have pioneered as a way for backers to customize their rewards. An add-on is a bit like a side-order from a restaurant menu: if you\u2019ve ordered the pancakes, maybe you\u2019d like to \u201cadd-on\u201d a side of delicious sausage for an extra $2.<\/p>\n<p>Add-ons were pioneered and introduced by tabletop gaming project creators, who have used them to allow backers to add expansion packs, extra cards and game pieces. Since then, add-ons have become popular for projects in every category. In the example below, Calaveras playing cards encourages their backers to add-on extra decks, T-shirts, and stickers by adding funds to their pledges.<\/p>\n<figure class=\"tmblr-full\" data-orig-height=\"1004\" data-orig-width=\"1282\"><img decoding=\"async\" src=\"https:\/\/d2x9pgnb7vwmga.cloudfront.net\/blog\/wp-content\/uploads\/2015\/04\/tumblr_inline_nmk6sofruT1ra7u74_540.png\" alt=\"image\" data-orig-height=\"1004\" data-orig-width=\"1282\" \/><\/figure>\n<h2>Why Create Add-Ons?<\/h2>\n<p>Kickstarter and Indiegogo backers already expect to be able to pledge for the exact items they want. People support crowdfunding projects to express their individuality, so it\u2019s great to give them the option to customize their rewards. Also, from the backer\u2019s point of view, it always seems like purchasing another item should be a perfectly reasonable request.<\/p>\n<p>In any case, it\u2019s a great opportunity to keep your existing backers excited while raising money for your project. As the old sales adage goes, it\u2019s much easier to offer something to an existing customer than to seek out a new customer. And even projects that explicitly state \u201cNo-Add Ons!\u201d in their FAQ\u2019s will see backers that increase their pledges, requesting to add items from other pledge levels to their orders.<\/p>\n<h2>How to Set up Add-Ons<\/h2>\n<p>Depending on how you price things, you could decide to offer the complete add-on menu to all, or to make certain add-on items available only to specific pledge levels. You\u2019ll need to create an add-on menu that details each item and its price. You\u2019ll also want to tell people how to add funds in Kickstarter, letting them know that they can click \u201cmanage your pledge\u201d to increase the dollar amount. You should probably suggest that add-on backers send you a Kickstarter message, too.<\/p>\n<figure class=\"tmblr-full\" data-orig-height=\"1082\" data-orig-width=\"1434\"><img decoding=\"async\" src=\"https:\/\/d2x9pgnb7vwmga.cloudfront.net\/blog\/wp-content\/uploads\/2015\/04\/tumblr_inline_nmk6u2FXtm1ra7u74_540.png\" alt=\"image\" data-orig-height=\"1082\" data-orig-width=\"1434\" \/><\/figure>\n<p>Then, you\u2019ll need to survey backers to find out which items they\u2019ve elected to add on. This is by far the most challenging step in the process, as there are a few potential snags you could run into. Backers that haven\u2019t already added funds will request to add-on after the fact, and it may be difficult to present the survey only to backers who have added funds above their pledge levels. If your add-on menu is simple, you may be able to figure out what you need to know with the Kickstarter survey, but it will still require some manual work on your part.<\/p>\n<p>If you\u2019re using a pledge management system like BackerKit, add-ons become a whole lot easier. You don\u2019t need to offer any instructions prior to the end of the campaign, because backers will automatically be presented with an add-on \u201cstore\u201d with the ability to add on items after the fact. Backers will have more time to customize their orders, too\u2014and there\u2019s no need to keep track of anything manually.<\/p>\n<figure class=\"tmblr-full\" data-orig-height=\"556\" data-orig-width=\"1060\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/d2x9pgnb7vwmga.cloudfront.net\/blog\/wp-content\/uploads\/2015\/04\/tumblr_inline_nmk6uv8kgg1ra7u74_540.png\" alt=\"BackerKit Add-Ons Menu\" width=\"540\" height=\"283\" data-orig-height=\"556\" data-orig-width=\"1060\" \/><\/figure>\n<p>BackerKit Add-Ons Menu<\/p>\n<p>Whether you decide to introduce add-ons or not, we\u2019d like to congratulate you on beginning your crowdfunding journey.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>What is an Add-On? An add-on is an optional item that can be added to a Kickstarter pledge without changing pledge levels. Adding-on isn\u2019t actually a Kickstarter function\u2014it\u2019s a feature that project creators like yourself have pioneered as a way for backers to customize their rewards. An add-on is a bit like a side-order from [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,63],"tags":[40],"class_list":["post-1250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-post-campaign-tips","tag-add-ons"],"acf":[],"yoast_head":"\n<title>Make Your Kickstarter Backers Happy with Add-Ons | BackerKit<\/title>\n<meta name=\"description\" content=\"Learn more about how add-ons can keep your existing backers excited and raise more money for your crowdfunding campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Make Your Kickstarter Backers Happy with Add-Ons | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"Learn more about how add-ons can keep your existing backers excited and raise more money for your crowdfunding campaign.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_nmk6xbTfDf1ra7u74_540.png\" \/>\n<meta name=\"twitter:creator\" content=\"@backerkit\" \/>\n<meta name=\"twitter:site\" content=\"@backerkit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josha Nathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/\"},\"author\":{\"name\":\"Josha Nathan\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/70a433b35d1a3799f7e95f4f0f9524ed\"},\"headline\":\"Make Your Kickstarter Backers Happy with Add-Ons\",\"datePublished\":\"2015-04-10T05:20:35+00:00\",\"dateModified\":\"2017-11-04T03:12:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/\"},\"wordCount\":575,\"publisher\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_nmk6xbTfDf1ra7u74_540.png\",\"keywords\":[\"Add-Ons\"],\"articleSection\":[\"Crowdfunding Tips\",\"Post-Campaign Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/\",\"url\":\"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/\",\"name\":\"Make Your Kickstarter Backers Happy with Add-Ons | BackerKit\",\"isPartOf\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_nmk6xbTfDf1ra7u74_540.png\",\"datePublished\":\"2015-04-10T05:20:35+00:00\",\"dateModified\":\"2017-11-04T03:12:56+00:00\",\"description\":\"Learn more about how add-ons can keep your existing backers excited and raise more money for your crowdfunding campaign.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/#primaryimage\",\"url\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_nmk6xbTfDf1ra7u74_540.png\",\"contentUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_nmk6xbTfDf1ra7u74_540.png\",\"width\":540,\"height\":270},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.backerkit.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Make Your Kickstarter Backers Happy with Add-Ons\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#website\",\"url\":\"https:\/\/www.backerkit.com\/blog\/\",\"name\":\"Crowdfunding Blog &amp; Resources | BackerKit\",\"description\":\"The BackerKit crowdfunding blog provides expert advice and success stories to help you plan, manage, and deliver a successful crowdfunding campaign.\",\"publisher\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.backerkit.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#organization\",\"name\":\"BackerKit\",\"url\":\"https:\/\/www.backerkit.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/BackerKit-logo.png\",\"contentUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/BackerKit-logo.png\",\"width\":1200,\"height\":345,\"caption\":\"BackerKit\"},\"image\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Backerkit\/\",\"https:\/\/x.com\/backerkit\",\"https:\/\/www.instagram.com\/backerkit\/\",\"https:\/\/www.linkedin.com\/company\/backerkit\",\"https:\/\/www.youtube.com\/channel\/UC3gch2VsESfv0XW36W7BBQg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/70a433b35d1a3799f7e95f4f0f9524ed\",\"name\":\"Josha Nathan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f2717e33a409188d4fe542d875e843920196320d82bf581d6be22c85176b2861?s=96&d=monsterid&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f2717e33a409188d4fe542d875e843920196320d82bf581d6be22c85176b2861?s=96&d=monsterid&r=pg\",\"caption\":\"Josha Nathan\"},\"url\":\"https:\/\/www.backerkit.com\/blog\/author\/josha\/\"}]}<\/script>\n","yoast_head_json":{"title":"Make Your Kickstarter Backers Happy with Add-Ons | BackerKit","description":"Learn more about how add-ons can keep your existing backers excited and raise more money for your crowdfunding campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/","twitter_card":"summary_large_image","twitter_title":"Make Your Kickstarter Backers Happy with Add-Ons | BackerKit","twitter_description":"Learn more about how add-ons can keep your existing backers excited and raise more money for your crowdfunding campaign.","twitter_image":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_nmk6xbTfDf1ra7u74_540.png","twitter_creator":"@backerkit","twitter_site":"@backerkit","twitter_misc":{"Written by":"Josha Nathan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/#article","isPartOf":{"@id":"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/"},"author":{"name":"Josha Nathan","@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/70a433b35d1a3799f7e95f4f0f9524ed"},"headline":"Make Your Kickstarter Backers Happy with Add-Ons","datePublished":"2015-04-10T05:20:35+00:00","dateModified":"2017-11-04T03:12:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/"},"wordCount":575,"publisher":{"@id":"https:\/\/www.backerkit.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/#primaryimage"},"thumbnailUrl":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_nmk6xbTfDf1ra7u74_540.png","keywords":["Add-Ons"],"articleSection":["Crowdfunding Tips","Post-Campaign Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/","url":"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/","name":"Make Your Kickstarter Backers Happy with Add-Ons | BackerKit","isPartOf":{"@id":"https:\/\/www.backerkit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/#primaryimage"},"image":{"@id":"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/#primaryimage"},"thumbnailUrl":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_nmk6xbTfDf1ra7u74_540.png","datePublished":"2015-04-10T05:20:35+00:00","dateModified":"2017-11-04T03:12:56+00:00","description":"Learn more about how add-ons can keep your existing backers excited and raise more money for your crowdfunding campaign.","breadcrumb":{"@id":"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/#primaryimage","url":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_nmk6xbTfDf1ra7u74_540.png","contentUrl":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_nmk6xbTfDf1ra7u74_540.png","width":540,"height":270},{"@type":"BreadcrumbList","@id":"https:\/\/www.backerkit.com\/blog\/kickstarter-backers-add-ons\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.backerkit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Make Your Kickstarter Backers Happy with Add-Ons"}]},{"@type":"WebSite","@id":"https:\/\/www.backerkit.com\/blog\/#website","url":"https:\/\/www.backerkit.com\/blog\/","name":"Crowdfunding Blog &amp; Resources | BackerKit","description":"The BackerKit crowdfunding blog provides expert advice and success stories to help you plan, manage, and deliver a successful crowdfunding campaign.","publisher":{"@id":"https:\/\/www.backerkit.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.backerkit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.backerkit.com\/blog\/#organization","name":"BackerKit","url":"https:\/\/www.backerkit.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/BackerKit-logo.png","contentUrl":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/BackerKit-logo.png","width":1200,"height":345,"caption":"BackerKit"},"image":{"@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Backerkit\/","https:\/\/x.com\/backerkit","https:\/\/www.instagram.com\/backerkit\/","https:\/\/www.linkedin.com\/company\/backerkit","https:\/\/www.youtube.com\/channel\/UC3gch2VsESfv0XW36W7BBQg"]},{"@type":"Person","@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/70a433b35d1a3799f7e95f4f0f9524ed","name":"Josha Nathan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f2717e33a409188d4fe542d875e843920196320d82bf581d6be22c85176b2861?s=96&d=monsterid&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f2717e33a409188d4fe542d875e843920196320d82bf581d6be22c85176b2861?s=96&d=monsterid&r=pg","caption":"Josha Nathan"},"url":"https:\/\/www.backerkit.com\/blog\/author\/josha\/"}]}},"_links":{"self":[{"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/posts\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":0,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/posts\/1250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/media\/2807"}],"wp:attachment":[{"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/categories?post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/tags?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}