{"id":1256,"date":"2014-06-13T02:25:16","date_gmt":"2014-06-13T09:25:16","guid":{"rendered":"http:\/\/www.backerkit.com\/new_blog\/blog5-are-crowdfunders-hijacking-ces\/"},"modified":"2017-10-11T19:34:30","modified_gmt":"2017-10-12T02:34:30","slug":"5-are-crowdfunders-hijacking-ces","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/5-are-crowdfunders-hijacking-ces\/","title":{"rendered":"Are Crowdfunders Hijacking CES?"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p>The 2014 Consumer Electronics Show (CES), with over 150,000 attendees and 3000 exhibits, promises that it is <a href=\"http:\/\/www.cesweb.org\/Conference\/Keynotes\" target=\"_blank\">\u201cthe place where you are certain to find the next big thing.\u201d<\/a><\/p>\n<p><strong>Historically, it is a launching pad, where killer new products make their debut. But increasingly, that hasn\u2019t been the case.<\/strong><\/p>\n<p>CES has long been a playground for large technology firms, offering them the chance to schmooze with industry insiders and reveal their best ideas. And yet a lot of big ideas aren\u2019t coming from within the shelter that a large company provides\u2013\u2013the days of Bell Labs are gone forever. Instead, they are coming from independent makers. And these small hardware entrepreneurs are turning to crowdfunding to both finance and broadcast their projects.<\/p>\n<p>&nbsp;<\/p>\n<p><a title=\"By Intel Free Press [CC-BY-SA-2.0}, via Wikimedia Commons\" href=\"http:\/\/commons.wikimedia.org\/wiki\/File:CES_Panel.png\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/d2x9pgnb7vwmga.cloudfront.net\/blog\/wp-content\/uploads\/2014\/06\/tumblr_inline_mz46htihWz1ra7u74.png\" alt=\"image\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Aspiring crowdfunders don\u2019t really need an event like CES, because crowdfunding is itself an event<\/strong><strong>.<\/strong><\/p>\n<p>A crowdfunding campaign entails a public airing of an idea, complete with a product demonstration and (hopefully) an enthusiastic response. It\u2019s a different kind of launching pad. Why try to make a splash in an expensive, overflowing conference, when you can invoke the same enthusiasm and publicity in your campaign?<\/p>\n<p>Last year we found ourselves wondering why most <a href=\"http:\/\/backerkit.tumblr.com\/post\/39989873263\/why-you-wont-see-anything-that-cool-at-ces-13\" target=\"_blank\">everything at CES seemed a little bit stale<\/a>. Perhaps we were just pining for the glory days of the conference, where the CD, the VCR, and the XBox all launched.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/d2x9pgnb7vwmga.cloudfront.net\/blog\/wp-content\/uploads\/2014\/06\/tumblr_inline_mz43rkihga1ra7u74.png\" alt=\"image\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>But while big manufacturers are still trying to breathe life into their sales by trumpeting pixel density, or by bringing <a href=\"http:\/\/www.cnn.com\/2014\/01\/07\/tech\/gaming-gadgets\/ces-television-trends\/\" target=\"_blank\">curved TV screens<\/a> back from the 1950\u2019s, more creative inventors are taking a different tack\u2013\u2013crowdfunding allows them to bypass traditional gatekeepers and deal directly with their most loyal fans, who are hungry for real innovation.<\/p>\n<p><strong>In 2013, we predicted that the next great consumer brand would be launched via crowdfunding.<\/strong><\/p>\n<p>The jury\u2019s still out on that one. But just look at Pebble, the crowdfunded smartwatch that raised over $10 million dollars on Kickstarter. \u00a0Having matured into a full-fledged company, Pebble has joined the ranks of CES presenters. On Tuesday, journalists awaited its hotly anticipated announcement with bated breath. <a href=\"https:\/\/www.google.com\/search?q=pebble+steel#q=pebble+steel&amp;safe=off&amp;tbm=nws\" target=\"_blank\">The ensuing explosion of press coverage<\/a> can only mean that crowdfunders have arrived\u2013\u2013and taken their rightful place onstage.<\/p>\n<p><strong>So don\u2019t write off CES just yet. It\u2019s now apparent that crowdfunding alumni can make good use of the conference in their second stage of growth. The gates of CES have opened wide to welcome them.<\/strong><\/p>\n<p>There are no shortage of crowdfunding projects that have successfully made the leap from Kickstarter darling to continuous, viable business. At BackerKit, we\u2019ve seen many of our own customers do it.<\/p>\n<p>Increasingly, crowdfunding alumni are planning to remain in the public eye long after the campaign is over. And it\u2019s not just Pebble. One of their competitors,\u00a0<a href=\"http:\/\/www.indiegogo.com\/projects\/kreyos-the-only-smartwatch-with-voice-gesture-control\" target=\"_blank\">Kreyos<\/a>, another successful crowdfunding alum, is also at CES this year, showing off their gesture controlled smartwatch. So is Pivothead, showing off\u00a0<a href=\"http:\/\/www.indiegogo.com\/projects\/pivothead-smart\" target=\"_blank\">the next generation of wearable video<\/a>, which earned its stripes on Indiegogo. There\u2019s also Oculus Rift, the VR headset maker featured in Kickstarter\u2019s new\u00a0<a href=\"http:\/\/www.kickstarter.com\/year\/2013\/?ref=footer#7-oculus-rift\" target=\"_blank\">highlight reel<\/a>. Then there\u2019s\u00a0<a href=\"http:\/\/www.indiegogo.com\/projects\/airtame-wireless-hdmi-for-everyone--2\" target=\"_blank\">AIRTAME<\/a>, another Indiegogo veteran, which lets you easily stream anything to your TV. And the list goes on.<\/p>\n<p>As the Denver Post\u00a0<a href=\"http:\/\/www.denverpost.com\/business\/ci_24842572\/ces-2014-babies-tech-world-swarm-worlds-largest\" target=\"_blank\">noted<\/a>, \u201cstartups fresh off crowd-funding campaigns or incubator programs are now turning the conference into a stepping stone of sorts.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><a title=\"Paul Rudge [CC-BY-SA-2.0 ()], via Wikimedia Commons\" href=\"http:\/\/commons.wikimedia.org\/wiki\/File:Stepping_stones_-_geograph.org.uk_-_480384.jpg\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/d2x9pgnb7vwmga.cloudfront.net\/blog\/wp-content\/uploads\/2014\/06\/tumblr_inline_mz46kbZfdH1ra7u74.jpg\" alt=\"image\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>To be sure, CES is still a ship steered by the big boys. Yet, slowly but surely, crowdfunders are rocking the boat and co-opting the conference.<\/strong><\/p>\n<p>Hardware startups born on Indiegogo even have <a href=\"http:\/\/finance.yahoo.com\/news\/2014-international-ces-showcase-global-224400836.html\" target=\"_blank\">their own zone<\/a> at CES this year, and crowdfunding will be <a href=\"http:\/\/www.www.cesweb.org\/Conference\/Conference-Tracks\/Business-of-Innovation\/BI03-Finding-the-Money\" target=\"_blank\">featured in a panel discussion<\/a>. What will they discuss? How this new field \u201cis having a profound impact on the way products are developed and brought to market.\u201d<\/p>\n<p>If that is true, there can be no doubt that crowdfunding\u2019s impact on CES is only just beginning.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>The 2014 Consumer Electronics Show (CES), with over 150,000 attendees and 3000 exhibits, promises that it is \u201cthe place where you are certain to find the next big thing.\u201d Historically, it is a launching pad, where killer new products make their debut. But increasingly, that hasn\u2019t been the case. CES has long been a playground [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68,64],"tags":[],"class_list":["post-1256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-convention-coverage","category-events"],"acf":[],"yoast_head":"\n<title>Are Crowdfunders Hijacking CES? | BackerKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/5-are-crowdfunders-hijacking-ces\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Are Crowdfunders Hijacking CES? | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"The 2014 Consumer Electronics Show (CES), with over 150,000 attendees and 3000 exhibits, promises that it is \u201cthe place where you are certain to find the next big thing.\u201d Historically, it is a launching pad, where killer new products make their debut. But increasingly, that hasn\u2019t been the case. CES has long been a playground [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_mz46f0Hvxp1ra7u74.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@backerkit\" \/>\n<meta name=\"twitter:site\" content=\"@backerkit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josha Nathan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/5-are-crowdfunders-hijacking-ces\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/5-are-crowdfunders-hijacking-ces\/\"},\"author\":{\"name\":\"Josha Nathan\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/70a433b35d1a3799f7e95f4f0f9524ed\"},\"headline\":\"Are Crowdfunders Hijacking CES?\",\"datePublished\":\"2014-06-13T09:25:16+00:00\",\"dateModified\":\"2017-10-12T02:34:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/5-are-crowdfunders-hijacking-ces\/\"},\"wordCount\":656,\"publisher\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/5-are-crowdfunders-hijacking-ces\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/tumblr_inline_mz46f0Hvxp1ra7u74.jpg\",\"articleSection\":[\"Convention Coverage\",\"Events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/5-are-crowdfunders-hijacking-ces\/\",\"url\":\"https:\/\/www.backerkit.com\/blog\/5-are-crowdfunders-hijacking-ces\/\",\"name\":\"Are Crowdfunders Hijacking CES? 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