{"id":14570,"date":"2019-05-30T11:53:10","date_gmt":"2019-05-30T18:53:10","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=14570"},"modified":"2019-05-30T11:53:10","modified_gmt":"2019-05-30T18:53:10","slug":"soundbrenner-interview","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview","title":{"rendered":"Soundbrenner Interview: Expert Crowdfunding Advice"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p class=\"p1\"><span class=\"s1\">We recently had the opportunity to talk shop with Florian Simmendinger, founder and CEO of Soundbrenner. He shared expert crowdfunding advice and detailed what it takes to <\/span><span class=\"s1\">\u00a0<a href=\"https:\/\/www.backerkit.com\/blog\/backerkit-hax-crowdfunding-event\" target=\"_blank\" rel=\"noopener noreferrer\">bring a product to market<\/a>.<\/span><\/p>\n<p>Florian and his team are on a mission to help everyone become a great musician. By combining comfortable wearables with great software, they&#8217;ve crafted something truly special.<\/p>\n<p>Florian has successfully brought to life two project using the power of crowdfunding \u2014 <a href=\"https:\/\/www.kickstarter.com\/projects\/352439100\/soundbrenner-core-the-4-in-1-smart-music-tool\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Soundbrenner Core<\/strong><\/a> and <a href=\"https:\/\/www.indiegogo.com\/projects\/soundbrenner-pulse-smart-vibrating-metronome\/x\/18591728#\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Soundbrenner Pulse<\/strong><\/a>.<\/p>\n<p class=\"p1\"><span class=\"s1\">We discuss how to build an audience around a product. Determine why you should consider crowdfunding. And detail the benefits of <a href=\"https:\/\/www.backerkit.com\/customers\/soundbrenner\" target=\"_blank\" rel=\"noopener noreferrer\">collaborating with BackerKit<\/a>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Above all, we\u2019re excited to see what the Soundbrenner team has in store for us next.<\/span><\/p>\n<p class=\"p1\"><em><span class=\"s1\">Be sure to join the\u00a0<a href=\"https:\/\/www.backerkit.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s3\">BackerKit Community Newsletter<\/span><\/a> to get more creator interviews and exclusive crowdfunding content!<\/span><\/em><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>We recently had the opportunity to talk shop with Florian Simmendinger, founder and CEO of Soundbrenner. He shared expert crowdfunding advice and detailed what it takes to \u00a0bring a product to market. Florian and his team are on a mission to help everyone become a great musician. By combining comfortable wearables with great software, they&#8217;ve [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":14580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,64,65],"tags":[],"class_list":["post-14570","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-crowdfunding-tips","category-events","category-interviews","post_format-post-format-video"],"acf":[],"yoast_head":"\n<title>Soundbrenner Interview: Expert Crowdfunding Advice | BackerKit<\/title>\n<meta name=\"description\" content=\"We talk shop with Florian Simmendinger, founder and CEO of Soundbrenner, who provides expert advice about crowdfunding and\u00a0bringing a product to market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Soundbrenner Interview: Expert Crowdfunding Advice | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"We talk shop with Florian Simmendinger, founder and CEO of Soundbrenner, who provides expert advice about crowdfunding and\u00a0bringing a product to market.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/05\/soundbrenner-BackerKit-interview-featured.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@latefeegames\" \/>\n<meta name=\"twitter:site\" content=\"@backerkit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Furie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/\"},\"author\":{\"name\":\"Jason Furie\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/e01de9fdb694dc54a9768e4069a29ae6\"},\"headline\":\"Soundbrenner Interview: Expert Crowdfunding Advice\",\"datePublished\":\"2019-05-30T18:53:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/\"},\"wordCount\":140,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/05\/soundbrenner-BackerKit-interview-featured.jpg\",\"articleSection\":[\"Crowdfunding Tips\",\"Events\",\"Interviews\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/\",\"url\":\"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/\",\"name\":\"Soundbrenner Interview: Expert Crowdfunding Advice | BackerKit\",\"isPartOf\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/05\/soundbrenner-BackerKit-interview-featured.jpg\",\"datePublished\":\"2019-05-30T18:53:10+00:00\",\"description\":\"We talk shop with Florian Simmendinger, founder and CEO of Soundbrenner, who provides expert advice about crowdfunding and\u00a0bringing a product to market.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#primaryimage\",\"url\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/05\/soundbrenner-BackerKit-interview-featured.jpg\",\"contentUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/05\/soundbrenner-BackerKit-interview-featured.jpg\",\"width\":1200,\"height\":676,\"caption\":\"soundbrenner\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.backerkit.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Soundbrenner Interview: Expert Crowdfunding Advice\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#website\",\"url\":\"https:\/\/www.backerkit.com\/blog\/\",\"name\":\"Crowdfunding Blog &amp; Resources | BackerKit\",\"description\":\"The BackerKit crowdfunding blog provides expert advice and success stories to help you plan, manage, and deliver a successful crowdfunding campaign.\",\"publisher\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.backerkit.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#organization\",\"name\":\"BackerKit\",\"url\":\"https:\/\/www.backerkit.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/BackerKit-logo.png\",\"contentUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/BackerKit-logo.png\",\"width\":1200,\"height\":345,\"caption\":\"BackerKit\"},\"image\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Backerkit\/\",\"https:\/\/x.com\/backerkit\",\"https:\/\/www.instagram.com\/backerkit\/\",\"https:\/\/www.linkedin.com\/company\/backerkit\",\"https:\/\/www.youtube.com\/channel\/UC3gch2VsESfv0XW36W7BBQg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/e01de9fdb694dc54a9768e4069a29ae6\",\"name\":\"Jason Furie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f0d1ccab57e85740714bbb1ef0a858541d8a2cf7570ddaa6bcdd69eb33829f88?s=96&d=monsterid&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f0d1ccab57e85740714bbb1ef0a858541d8a2cf7570ddaa6bcdd69eb33829f88?s=96&d=monsterid&r=pg\",\"caption\":\"Jason Furie\"},\"description\":\"Forged in the fires of Columbus, Ohio. Steeled on the streets of San Francisco. Artist, writer, entrepreneur who loves all things pop-culture and retro. Co-designer of tabletop games at Late Fee Games. Community Manager at BackerKit helping fellow creators and backers master the world of crowdfunding.\",\"sameAs\":[\"http:\/\/www.jasonfurie.com\",\"https:\/\/www.facebook.com\/latefeegames\",\"https:\/\/www.instagram.com\/latefeegames\",\"https:\/\/x.com\/latefeegames\"],\"url\":\"https:\/\/www.backerkit.com\/blog\/author\/jason\/\"}]}<\/script>\n","yoast_head_json":{"title":"Soundbrenner Interview: Expert Crowdfunding Advice | BackerKit","description":"We talk shop with Florian Simmendinger, founder and CEO of Soundbrenner, who provides expert advice about crowdfunding and\u00a0bringing a product to market.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/","twitter_card":"summary_large_image","twitter_title":"Soundbrenner Interview: Expert Crowdfunding Advice | BackerKit","twitter_description":"We talk shop with Florian Simmendinger, founder and CEO of Soundbrenner, who provides expert advice about crowdfunding and\u00a0bringing a product to market.","twitter_image":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/05\/soundbrenner-BackerKit-interview-featured.jpg","twitter_creator":"@latefeegames","twitter_site":"@backerkit","twitter_misc":{"Written by":"Jason Furie","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#article","isPartOf":{"@id":"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/"},"author":{"name":"Jason Furie","@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/e01de9fdb694dc54a9768e4069a29ae6"},"headline":"Soundbrenner Interview: Expert Crowdfunding Advice","datePublished":"2019-05-30T18:53:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/"},"wordCount":140,"commentCount":0,"publisher":{"@id":"https:\/\/www.backerkit.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#primaryimage"},"thumbnailUrl":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/05\/soundbrenner-BackerKit-interview-featured.jpg","articleSection":["Crowdfunding Tips","Events","Interviews"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/","url":"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/","name":"Soundbrenner Interview: Expert Crowdfunding Advice | BackerKit","isPartOf":{"@id":"https:\/\/www.backerkit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#primaryimage"},"image":{"@id":"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#primaryimage"},"thumbnailUrl":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/05\/soundbrenner-BackerKit-interview-featured.jpg","datePublished":"2019-05-30T18:53:10+00:00","description":"We talk shop with Florian Simmendinger, founder and CEO of Soundbrenner, who provides expert advice about crowdfunding and\u00a0bringing a product to market.","breadcrumb":{"@id":"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#primaryimage","url":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/05\/soundbrenner-BackerKit-interview-featured.jpg","contentUrl":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/05\/soundbrenner-BackerKit-interview-featured.jpg","width":1200,"height":676,"caption":"soundbrenner"},{"@type":"BreadcrumbList","@id":"https:\/\/www.backerkit.com\/blog\/soundbrenner-interview\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.backerkit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Soundbrenner Interview: Expert Crowdfunding Advice"}]},{"@type":"WebSite","@id":"https:\/\/www.backerkit.com\/blog\/#website","url":"https:\/\/www.backerkit.com\/blog\/","name":"Crowdfunding Blog &amp; Resources | BackerKit","description":"The BackerKit crowdfunding blog provides expert advice and success stories to help you plan, manage, and deliver a successful crowdfunding campaign.","publisher":{"@id":"https:\/\/www.backerkit.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.backerkit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.backerkit.com\/blog\/#organization","name":"BackerKit","url":"https:\/\/www.backerkit.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/BackerKit-logo.png","contentUrl":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/BackerKit-logo.png","width":1200,"height":345,"caption":"BackerKit"},"image":{"@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Backerkit\/","https:\/\/x.com\/backerkit","https:\/\/www.instagram.com\/backerkit\/","https:\/\/www.linkedin.com\/company\/backerkit","https:\/\/www.youtube.com\/channel\/UC3gch2VsESfv0XW36W7BBQg"]},{"@type":"Person","@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/e01de9fdb694dc54a9768e4069a29ae6","name":"Jason Furie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f0d1ccab57e85740714bbb1ef0a858541d8a2cf7570ddaa6bcdd69eb33829f88?s=96&d=monsterid&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f0d1ccab57e85740714bbb1ef0a858541d8a2cf7570ddaa6bcdd69eb33829f88?s=96&d=monsterid&r=pg","caption":"Jason Furie"},"description":"Forged in the fires of Columbus, Ohio. Steeled on the streets of San Francisco. Artist, writer, entrepreneur who loves all things pop-culture and retro. Co-designer of tabletop games at Late Fee Games. Community Manager at BackerKit helping fellow creators and backers master the world of crowdfunding.","sameAs":["http:\/\/www.jasonfurie.com","https:\/\/www.facebook.com\/latefeegames","https:\/\/www.instagram.com\/latefeegames","https:\/\/x.com\/latefeegames"],"url":"https:\/\/www.backerkit.com\/blog\/author\/jason\/"}]}},"_links":{"self":[{"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/posts\/14570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/comments?post=14570"}],"version-history":[{"count":0,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/posts\/14570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/media\/14580"}],"wp:attachment":[{"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/media?parent=14570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/categories?post=14570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/tags?post=14570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}