{"id":16313,"date":"2019-12-19T11:35:04","date_gmt":"2019-12-19T19:35:04","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=16313"},"modified":"2020-11-10T16:03:25","modified_gmt":"2020-11-11T00:03:25","slug":"backerkit-product-updates-2019","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/backerkit-product-updates-2019","title":{"rendered":"BackerKit Product Updates of 2019!"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p><span style=\"font-weight: 400;\">It\u2019s been a big year for the crowdfunding space and a big year for BackerKit! Our dedicated team has now served over 7,100+ creators, 11.4 million backers, and raised over $178 million in funds via BackerKit since late 2012.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are excited to share all the product updates we\u2019ve made to the BackerKit pledge manager, but even more excited to share with you all the **<\/span><b>NEW BackerKit products**<\/b><span style=\"font-weight: 400;\"> we\u2019ve made this year to help creators even <em>before<\/em> they launch their crowdfunding campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One last thing\u2014don\u2019t call this a New Year\u2019s resolution, but in 2020, expect monthly product release notes so you can easily stay up to date on what\u2019s new. Now, let&#8217;s dive into what we&#8217;ve been working on for you this year!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16314 size-medium\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-stars-300x225.png\" alt=\"BackerKit product update\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-stars-300x225.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-stars-768x576.png 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-stars.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>Get insights and pledges with \u201cBackerKit Launch\u201d<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve created a completely new tool called \u201cBackerKit Launch\u201d that will help you with the success of your new campaign. It\u2019s a self-serve email marketing and analytics toolkit \u2014 think Mailchimp, but specifically built for crowdfunding creators. It can do cool stuff like show you how many past backers have backed your new campaign, and segment messaging based on who has or hasn&#8217;t backed yet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are using BackerKit Pledge Manager or not, <\/span><b>any creator<\/b><span style=\"font-weight: 400;\"> can use BackerKit Launch and get set up in just a few minutes. Go ahead, <\/span><a href=\"https:\/\/www.backerkit.com\/launch?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=2019_product_update\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">try BackerKit Launch<\/span><\/a><span style=\"font-weight: 400;\"> at no cost, or attend our upcoming Launch webinar to <\/span><a href=\"https:\/\/www.crowdcast.io\/e\/backerkit-launch?utm_source=wordpress&amp;utm_medium=backerkit_blog&amp;utm_campaign=2019_product_update\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">learn more<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16326\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-launch-insights-4.gif\" alt=\"\" width=\"1050\" height=\"642\" \/><\/p>\n<h2><strong>Charging taxes just got easier<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You can now charge backers an additional tax amount based on their country and\/or state. This new feature will help you collect the right amount and take the guesswork out for you and your backers \u2014 backers will see this as a separate line item on their order confirmation, and creators can see more tax breakdowns in the accounting export.<\/span><\/p>\n<h2><strong>Local reward pickup option for backers<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You can now offer your backers a local pickup option as one of the ways to receive rewards. Sometimes it just doesn\u2019t make sense to spend all that money and waste all that material to ship to a backer in the same location as you. If it\u2019s convenient for you and your backer, offer local pickup at your office, conventions, or anywhere!<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16331\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-local-pickup-4.png\" alt=\"BackerKit local pickup\" width=\"800\" height=\"464\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-local-pickup-4.png 800w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-local-pickup-4-300x174.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-local-pickup-4-768x445.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><strong>Facebook Ads performance improvements<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Our Creator Marketing team has been hard at work making Facebook Ad performance updates for creators. Crowdfunding marketers know this all too well: Kickstarter does not allow Facebook pixels. In 2019, we built software that combined our proprietary dataset, a beta invite and a whole lot of programmatic sorcery that essentially enables us to \u201cpixel\u201d without actually using pixels. So now we can lean into Facebook\u2019s machine learning to optimize for conversions, which immediately lead to 50%+ ROI improvement\u2014and growing as we learn to use our new superpower. Stay tuned for some cool new updates in early 2020! <a href=\"mailto:greetings@BackerKit.com\" target=\"_blank\" rel=\"noopener noreferrer\">Contact us<\/a> to see if you qualify for our Creator Marketing services.<\/span><\/p>\n<h2><strong>Set SKU availability limit (beta)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Do you only have a certain number of a specific item? No worries because you can now set a maximum number amount for each SKU (stock keeping unit)! When the maximum is reached, our system will prevent backers from ordering more of that SKU.<\/span><\/p>\n<h2><strong>Shopify fulfillment integration<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">For creators who fulfill through <a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify<\/a>, you can now push completed orders over to your Shopify store with a click of a button. No more uploading spreadsheets!<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16333\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/shopify-backerkit.png\" alt=\"shopify\" width=\"800\" height=\"166\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/shopify-backerkit.png 800w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/shopify-backerkit-300x62.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/shopify-backerkit-768x159.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><strong>Easyship integration<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">BackerKit now integrates with <\/span><a href=\"https:\/\/www.easyship.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Easyship<\/span><\/a><span style=\"font-weight: 400;\">, making it even easier for you to automatically generate orders if you are using this shipping platform. Exporting orders for your fulfillment partner has never been easier!<\/span><\/p>\n<h2><strong>Patreon integration<\/strong><\/h2>\n<p><a href=\"https:\/\/www.patreon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Patreon<\/span><\/a><span style=\"font-weight: 400;\"> is a membership platform that allows creators to develop a direct relationship with their biggest fans and generate predictable, recurring revenue from your creative work. Over the past year, BackerKit has been working with Patreon creators to make fulfilling merchandise easier. If you are interested in learning more about how BackerKit can help your Patreon, <\/span><a href=\"https:\/\/www.backerkit.com\/features\/platforms\/patreon?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=2019_product_update\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">sign up here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16334 size-medium\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-shipping-300x253.png\" alt=\"BackerKit-shipping\" width=\"300\" height=\"253\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-shipping-300x253.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-shipping-768x648.png 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-shipping.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>\u2026 and more improvements!<\/strong><\/h2>\n<p><b>Project copier<\/b><span style=\"font-weight: 400;\">: You can now easily copy add-ons, pledge questions, and\/or shipping profiles from one project to another from the <\/span><a href=\"http:\/\/www.backerkit.com\/admin\/tools\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Tools Dashboard<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 setup has never been this easy!<\/span><\/p>\n<p><b>Pre-order abandoned cart conversions<\/b><span style=\"font-weight: 400;\">: For pre-order purchasers that did not complete the checkout process, you can now see the number of reminder emails that were sent to them and how effective it was.<\/span><\/p>\n<p><b>Add-on region hiding: <\/b><span style=\"font-weight: 400;\">You can now hide add-ons from appearing to backers from a specific region, which is helpful for creators because certain regions have certain shipping limitations.<\/span><\/p>\n<p><b>Global backer search<\/b><span style=\"font-weight: 400;\">: If a backer emails you a support question, you can easily search for that backer from your <\/span><a href=\"http:\/\/www.backerkit.com\/projects\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Projects Dashboard<\/span><\/a><span style=\"font-weight: 400;\">\u2019s search bar to get a summary of the projects they have backed without having to search through each of your projects individually.<\/span><\/p>\n<p><b>Backer Account recommended projects email<\/b><span style=\"font-weight: 400;\">: Backers who have created a Backer Account will now get a curated weekly email of \u201cTrending for you\u201d projects based on the types of projects they have backed\u2014allowing them to discover cool new projects, like yours!<\/span><\/p>\n<p><b>Lock orders with final notice:<\/b><span style=\"font-weight: 400;\"> You can now choose to send backers a final notice before you lock their orders. Backers will be notified that they can make any changes to their order, including the option to add any last minute add-ons. After 48 hours, all orders will automatically be locked.<\/span><\/p>\n<p><b>Bug Fixes<\/b><span style=\"font-weight: 400;\">: To see an updated list of bug fixes, check them out <\/span><a href=\"https:\/\/www.backerkit.com\/blog\/updates\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Website redesign<\/b><span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">Got a fresh new look that was long overdue (the last time we touched it was in 2015)! We\u2019ve been serving both creators and backers since 2012, and overwhelmingly, our website traffic is heavily visited by backers. We wanted to continue giving backers an even greater experience, so we redesigned the website to make it easier and more welcoming for your backers to find their project survey or log into their <\/span><a href=\"https:\/\/www.backerkit.com\/blog\/backer-account-crowdfunding-surveys\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">BackerKit Backer Account<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16335\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-website.png\" alt=\"BackerKit website\" width=\"800\" height=\"489\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-website.png 800w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-website-300x183.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-website-768x469.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><strong>Looking forward to 2020<\/strong><\/h2>\n<h4><span style=\"font-weight: 400;\">BackerKit at CES<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">We\u2019re excited to be returning to Las Vegas for CES 2020\u2014the world\u2019s largest convention dedicated to consumer technology. We\u2019ll be boothing in <\/span><b>Eureka Park (<\/b><a href=\"https:\/\/ces20.mapyourshow.com\/8_0\/exhibitor\/exhibitor-details.cfm?ExhID=T0011310\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Hall G Booth #52950<\/b><\/a><b>) <\/b><span style=\"font-weight: 400;\">ready to answer all your questions about bringing your next big idea to Kickstarter. Be sure to stop by and tell us what you\u2019re making in 2020. And while you\u2019re at it, pick up our exclusive pin and gain access to our free \u201cPre-Campaign Roadmap\u201d.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Next BackerKit Webinar Series: BackerKit Launch<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to learn more about how \u201cBackerKit Launch\u201d can give you insights and pledges for your new campaign? Join our first webinar of 2020 on <strong>Jan 16<\/strong> by <\/span><a href=\"https:\/\/www.crowdcast.io\/e\/backerkit-launch?utm_source=wordpress&amp;utm_medium=backerkit_blog&amp;utm_campaign=2019_product_update\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">signing up here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Tabletop Game Night at BackerKit<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">BackerKit\u2019s Tabletop Game Night is back <strong>Feb 2020<\/strong>! We&#8217;re inviting ALL tabletop game players &amp; game designers to our San Francisco office to come play games with us! Designing a game? Come prepared to teach and play your own game, and test other designer\u2019s games! Stay updated by joining our <\/span><a href=\"https:\/\/www.meetup.com\/BackerKit\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">BackerKit Meetup Page<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">BackerKit Referrals<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Refer a fellow crowdfunding creator, and we pledge a donation to a single live campaign of your choice. We love supporting creators and want to support those who also do too! See details and our updated announcement <\/span><a href=\"https:\/\/www.backerkit.com\/blog\/backerkit-referrals-program\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Happy holidays and see you in 2020!<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16338 size-medium\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-buzz-2-300x300.png\" alt=\"buzz at BackerKit\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-buzz-2-300x300.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-buzz-2-150x150.png 150w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-buzz-2-768x769.png 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-buzz-2-125x125.png 125w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-buzz-2-45x45.png 45w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2019\/12\/BackerKit-buzz-2.png 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/h4>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>It\u2019s been a big year for the crowdfunding space and a big year for BackerKit! Our dedicated team has now served over 7,100+ creators, 11.4 million backers, and raised over $178 million in funds via BackerKit since late 2012. We are excited to share all the product updates we\u2019ve made to the BackerKit pledge manager, [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":16321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-16313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"acf":[],"yoast_head":"\n<title>BackerKit Product Updates of 2019! | BackerKit<\/title>\n<meta name=\"description\" content=\"We&#039;re excited to share all the BackerKit product updates from 2019, and the new things we\u2019ve made helping crowdfunding creators suceed in 2020 and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/backerkit-product-updates-2019\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"BackerKit Product Updates of 2019! 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