{"id":16734,"date":"2020-02-18T16:24:12","date_gmt":"2020-02-19T00:24:12","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=16734"},"modified":"2020-06-01T13:21:13","modified_gmt":"2020-06-01T20:21:13","slug":"survey-add-on-items-best-practices","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/survey-add-on-items-best-practices\/","title":{"rendered":"Best Practices: BackerKit Survey Add-on Items"},"content":{"rendered":"

BackerKit add-on items<\/a> are extra rewards that backers can purchase via their survey<\/a> in addition to the items they receive for their pledge. It’s a great way to generate extra revenue for your crowdfunding campaign.\u00a0<\/span><\/p>\n

On average, creators raise an additional 22% of their initial pledge amount in BackerKit, and add-ons are a huge part of that.\u00a0<\/span><\/p>\n

We did a deep-dive on the top 15 add-on performers of last quarter, and we want to share those insights with you!\u00a0<\/span><\/p>\n

Some of these results were expected and can be reviewed in our previous Add-On best practices article here<\/a>. In the last three months of 2019, 100% of the top selling add-on projects used add-on descriptions, 93% used professional-grade images, and 80% used our \u201cCategories\u201d feature to break out their add-ons into different groups. These numbers were congruent with our previous observations, but we also noticed a few new trending surprises.\u00a0<\/span><\/p>\n

Creator\u2019s Choice<\/b><\/h3>\n

80% of creators used our \u201cCreator\u2019s Choice\u201d tag to call out their personal favorite items. These items performed better overall, generally outselling similarly priced add-ons without the tag. Our advice is to use them selectively, however, and only highlight those items you\u2019re truly excited about. Authenticity is important!<\/span>\"BackerKit<\/b><\/p>\n

Retail Prices<\/b><\/h3>\n

<\/b>73% of the top performing add-on projects used special backer-only pricing. Your Kickstarter backers are your biggest fans, and if they know they\u2019re getting an exclusive good deal in the BackerKit survey, creators have a better chance of converting sales.<\/span>\"\"<\/p>\n

Run a Special Promotion during your Kickstarter campaign<\/b><\/h3>\n

This was my personal favorite surprise while researching add-on all stars. Four out of five of the top add-on performers (who raised an additional 48-76% of their campaign total in BackerKit) ran add-on promotions <\/span>during their campaigns<\/span><\/i>.\u00a0<\/span><\/p>\n

One particular example that stands out is Dwellings of Everdale who asked backers to solve a riddle in order to receive a coupon for a free $9.99 add-on in BackerKit. Here\u2019s their description:<\/span>\"BackerKit-add-ons-3\"Other promotions included a single free add-on for backers who backed at $X or more on Kickstarter, encouraging backers to over-pledge on Kickstarter to access limited add-on pricing, and including add-on specific stretch goals in the campaign.\u00a0<\/span><\/p>\n

Post an update about your add-ons<\/b><\/h3>\n

73% of the projects we looked at posted an update on Kickstarter <\/span>about their add-ons<\/span><\/i>. It might sound obvious, but your backers are excited about the extra goodies that will be available post-campaign. A good time to do this is right before surveys go out, or right before you decide to lock down orders.\u00a0<\/span><\/p>\n

Send a final lock down notice to your backers<\/b><\/h3>\n

BackerKit has a brand new feature where creators can send a \u201cfinal notice\u201d to their backers via BackerKit letting them know it\u2019s their last chance to add add-ons or make any changes to their orders. Only 50% of our top-sellers used this feature, but it seems like the upside is worth the extra click!\u00a0<\/span><\/p>\n

If you have any questions about add-on optimization, reach out to <\/span>hello@backerkit.com<\/a><\/strong>. We\u2019d love to point you in the right direction!<\/span><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

BackerKit add-on items are extra rewards that backers can purchase via their survey in addition to the items they receive for their pledge. It’s a great way to generate extra revenue for your crowdfunding campaign.\u00a0 On average, creators raise an additional 22% of their initial pledge amount in BackerKit, and add-ons are a huge part […]<\/p>\n","protected":false},"author":48,"featured_media":16745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,63],"tags":[40],"class_list":["post-16734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-post-campaign-tips","tag-add-ons"],"acf":[],"yoast_head":"\nBest Practices: BackerKit Survey Add-on Items | BackerKit<\/title>\n<meta name=\"description\" content=\"BackerKit add-on items are hands-down one of the best ways to make more money and keep your backers engaged after your Kickstarter campaign has ended.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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