{"id":16799,"date":"2020-02-24T11:47:50","date_gmt":"2020-02-24T19:47:50","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=16799"},"modified":"2020-11-10T16:12:20","modified_gmt":"2020-11-11T00:12:20","slug":"take-full-advantage-of-kickstarters-pre-launch-page-to-promote-your-upcoming-project","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/take-full-advantage-of-kickstarters-pre-launch-page-to-promote-your-upcoming-project\/","title":{"rendered":"Take full advantage of Kickstarter\u2019s Pre-Launch page to promote your upcoming project"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p style=\"color: #666; font-style: italic;\">How top crowdfunding creators in 2020 are using BackerKit to unlock the full potential of Kickstarter\u2019s newest feature<\/p>\n<hr style=\"margin: 50px 0 40px;\" \/>\n<p><strong>TL;DR<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul style=\"padding-left: 15px;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We\u2019ve seen a shift in how creators plan and launch projects on Kickstarter.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More projects are leveraging their existing fanbase (their previous backers) to generate excitement before and during their project.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kickstarter introduced the Pre-Launch page feature that helps creators promote upcoming projects early.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">BackerKit Launch can help creators take full advantage of this new feature by leveraging previous backers and tracking performance.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<hr style=\"margin: 50px 0 40px;\" \/>\n<h4><span style=\"font-weight: 600;\">Experienced creators connect with their most passionate fans<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In the past year, the BackerKit research team talked to hundreds of creators to learn about their goals and their challenges to meet them. We\u2019re constantly inspired by the passion and the detail that goes into making each project a success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our most recent research confirmed this point: <\/span><b>repeat creators are able to maintain a consistent level of returning backer support whenever they launch a new campaign<\/b><span style=\"font-weight: 400;\">. They\u2019ve locked in a certain group of backers that keeps coming back to pledge to every project they launch. This is an amazing achievement and a success model that allows them to keep launching new projects year after year.<\/span><\/p>\n<div class=\"alert alert-warning\">\ud83d\udc49If you are a repeat creator and want to know what your returning backer % are for all of your Kickstarter projects, <a href=\"https:\/\/www.backerkit.com\/admins\/sign_up?engine=true&amp;utm_source=backerkit&amp;utm_medium=blog&amp;utm_campaign=take-full-advantage\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">we built a free tool for that<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/div>\n<div><\/div>\n<hr style=\"margin: 50px 0 40px;\" \/>\n<h4><span style=\"font-weight: 600;\">Get previous backers excited about the next project <\/span><span style=\"font-weight: 600; text-decoration: underline;\">early<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">One thing we\u2019ve noticed is that experienced creators tend to reach out to their previous backers early and often about their new project so that their fans are excited and ready to pledge when the project goes live. We\u2019ve heard creators do this in various ways:<\/span><\/p>\n<ul style=\"padding-left: 15px; margin-bottom: 15px;\">\n<li><span style=\"font-weight: 400;\">Directly messaging backers on Kickstarter<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Posting project updates on previous projects<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sharing on social media<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reaching out directly via email using services like Mailchimp<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While all of these work to some degree, we heard from many creators that these methods had issues:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul style=\"padding-left: 15px;\">\n<li><span style=\"font-weight: 400;\">Project updates aren\u2019t reliable because backers turn off notifications from Kickstarter.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It\u2019s really time-consuming to make updates on multiple projects.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It\u2019s inconvenient especially for backers that backed multiple projects because they will receive the same update from the creator multiple times.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It takes a lot of time and effort to make updates to various social media accounts without knowing exactly how effective it is.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Creators are unsure if <em>all<\/em> of their previous backers follow them on social media accounts.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It\u2019s not easy to track exactly how these efforts are converting into pledges.<\/span><\/li>\n<\/ul>\n<hr style=\"margin: 50px 0 40px;\" \/>\n<h4><span style=\"font-weight: 600;\">Kickstarter now has a Pre-Launch page feature<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">In the midst of our research, <\/span><a href=\"https:\/\/www.kickstarter.com\/blog\/product-upgrades-a-batch-of-improvements-for-creators\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Kickstarter announced new features that help creators better promote their new project<\/span><\/a><span style=\"font-weight: 400;\">. Creators now have the option to <\/span><a href=\"https:\/\/help.kickstarter.com\/hc\/en-us\/articles\/360034769114-Setting-up-your-project-s-Pre-Launch-Page\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">publish a Pre-Launch page on Kickstarter<\/span><\/a><span style=\"font-weight: 400;\"> before they go live.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potential backers can now <\/span><a href=\"https:\/\/www.kickstarter.com\/discover\/advanced?state=upcoming&amp;sort=popularity&amp;seed=2636079&amp;page=1\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">view all of the upcoming projects<\/span><\/a><span style=\"font-weight: 400;\"> that are published on Kickstarter. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<div id=\"attachment_16807\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16807\" class=\"size-full wp-image-16807\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/02\/ks-upcoming-search-result.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/02\/ks-upcoming-search-result.jpg 1000w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/02\/ks-upcoming-search-result-300x225.jpg 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/02\/ks-upcoming-search-result-768x576.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-16807\" class=\"wp-caption-text\">Use the advanced filter to search specifically for upcoming projects on Kickstarter.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Potential backers can opt-in to be notified by Kickstarter when the project goes live by clicking a button on the pre-launch page. The count of those followers are shared on the page. <\/span><i><\/i><\/p>\n<hr style=\"margin: 50px 0 40px;\" \/>\n<h4><span style=\"font-weight: 600;\">Getting followers on the Pre-Launch page leads to success<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Generating the Pre-Launch page early will allow enough time to promote the project and gain followers before the project goes live.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to our internal research, early signs indicate that a project with the Kickstarter Pre-Launch page set up were <\/span><b>4 times more likely to fund<\/b><span style=\"font-weight: 400;\"> than a project that didn\u2019t.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On average <\/span><b>20~25% of these followers end up pledging<\/b><span style=\"font-weight: 400;\">. This is a great sign that the time and effort spent on getting as many followers as possible before going live will pay off in a big way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting as many pledges in the first 48 hours is <\/span><a href=\"https:\/\/stonemaiergames.com\/is-it-now-necessary-to-successfully-fund-within-the-first-48-hours-on-kickstarter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">key to maximizing the funding potential of a crowdfunding project<\/span><\/a><span style=\"font-weight: 400;\">. Setting up the Pre-Launch page and gaining followers becomes an important part of the pre-live marketing strategy.\u00a0<\/span><\/p>\n<hr style=\"margin: 50px 0 40px;\" \/>\n<h4><span style=\"font-weight: 600;\">Use BackerKit Launch to gain followers and track performance<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Repeat creators have told us time and time again that counting on previous backers to generate that initial excitement is a key part of their entire crowdfunding campaign. We\u2019ve been able to quantify this as well: <\/span><b>the<\/b> <b>first few days of successful projects always record a very high returning backer percentage.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So it didn\u2019t surprise us when we saw our customers connect the dots: many of them started driving previous backers to Kickstarter\u2019s Pre-Launch page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the easiest ways our customers can do that is to<\/span> <span style=\"font-weight: 400;\">message previous backers using <\/span><a href=\"https:\/\/www.backerkit.com\/admins\/sign_up?engine=true&amp;utm_source=backerkit&amp;utm_medium=blog&amp;utm_campaign=take-full-advantage\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Launch<\/span><\/a><span style=\"font-weight: 400;\">, a new tool built by BackerKit to optimize the entire process of launching a new crowdfunding project. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Launch enhances the use of Kickstarter\u2019s Pre-Launch page by providing a way to accurately track previous backers who are committed to pledging on day one. It integrates with Kickstarter to measure conversion performance for previous backers when the project goes live.\u00a0<\/span><\/p>\n<div id=\"attachment_16809\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-16809\" class=\"wp-image-16809 size-full\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/02\/launch-rtdt.jpg\" alt=\"\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/02\/launch-rtdt.jpg 1000w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/02\/launch-rtdt-300x300.jpg 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/02\/launch-rtdt-150x150.jpg 150w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/02\/launch-rtdt-768x768.jpg 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/02\/launch-rtdt-125x125.jpg 125w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/02\/launch-rtdt-45x45.jpg 45w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-16809\" class=\"wp-caption-text\">Restoration Games used BackerKit Launch for Return to Dark Tower to message their previous backers.<\/p><\/div>\n<h4><span style=\"font-weight: 600;\">Searching for the best way to launch your next project?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Our team at BackerKit is constantly looking for the next innovative way for creators to unlock the secret powers of crowdfunding. We\u2019d love to learn about your future crowdfunding plans.<\/span><\/p>\n<div class=\"alert alert-success\">\ud83d\udc49<span style=\"font-weight: 400;\">If you are planning to launch a crowdfunding project, consider signing up for BackerKit Launch. <a href=\"https:\/\/www.backerkit.com\/admins\/sign_up?engine=true&amp;utm_source=backerkit&amp;utm_medium=blog&amp;utm_campaign=take-full-advantage\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Create an account today \u00bb<\/b><\/a><\/span><\/div>\n<style>\n.wp-caption-text{<br \/> font-size:0.8em;<br \/> color:#999;<br \/> font-weight:600;<br \/> margin-top:5px;<br \/>}<br \/><\/style>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>How top crowdfunding creators in 2020 are using BackerKit to unlock the full potential of Kickstarter\u2019s newest feature<\/p>\n","protected":false},"author":2,"featured_media":16800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,62,61],"tags":[],"class_list":["post-16799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-during-campaign-tips","category-pre-campaign-tips"],"acf":[],"yoast_head":"\n<title>Take full advantage of Kickstarter\u2019s Pre-Launch page to promote your upcoming project | BackerKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/take-full-advantage-of-kickstarters-pre-launch-page-to-promote-your-upcoming-project\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Take full advantage of Kickstarter\u2019s Pre-Launch page to promote your upcoming project | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"How top crowdfunding creators in 2020 are using BackerKit to unlock the full potential of Kickstarter\u2019s newest feature\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2020\/02\/ks-upcoming-page.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@backerkit\" \/>\n<meta name=\"twitter:site\" content=\"@backerkit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kaz Nakanishi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" 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