{"id":16963,"date":"2020-03-11T16:56:28","date_gmt":"2020-03-11T23:56:28","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=16963"},"modified":"2021-03-02T11:53:03","modified_gmt":"2021-03-02T19:53:03","slug":"should-you-charge-for-shipping-after-your-kickstarter-campaign","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/should-you-charge-for-shipping-after-your-kickstarter-campaign\/","title":{"rendered":"Should You Charge for Shipping After Your Kickstarter Campaign?"},"content":{"rendered":"

Most Kickstarter and Indiegogo creators charge for shipping <\/span>before<\/span><\/i> finishing a campaign. To follow this model, creators must estimate shipping costs, often without knowing how much the product will ultimately weigh.\u00a0<\/span><\/p>\n

But what do you do if the actual shipping costs are higher than those initial calculations? What will backers think if you end up having to charge an additional shipping fee because your estimate was incorrect?\u00a0<\/span><\/p>\n

It\u2019s questions like these that are leading more and more creators to charge for shipping <\/span>after<\/span><\/i> their campaign is finished.\u00a0<\/span><\/p>\n

The benefits of charging for shipping post-campaign<\/h2>\n

Setting shipping fees post-campaign makes it possible for you to charge based on the total weight of each backer\u2019s order and account for costs associated with add-ons. Doing this saves you from having to foot shipping costs if a pre-campaign estimate is incorrect. What\u2019s more, waiting until after the campaign is over gives you time to talk to third-party logistics providers (3PLs) and fulfillment companies to get real-world estimates.\u00a0<\/span><\/p>\n

In addition to minimizing guesswork, adding shipping fees post-campaign can be easier on your wallet. Crowdfunding platforms often take 5% of shipping costs (plus another 3% for credit card processing fees) when those costs are set within the platform. But when you charge for shipping through another service after your campaign is finished, you may be able to avoid those fees.<\/span><\/p>\n

Creating your shipping plan<\/h2>\n

Adding shipping fees after a crowdfunding campaign is easier than you might think. Here are the three things you should keep in mind as you prepare.<\/span><\/p>\n

1. Collect your backer’s country information (and perhaps limit the number of countries you will accept)<\/p>\n

Kickstarter allows you to set up shipping in a few ways, which you can review <\/span>here<\/span><\/a>. If you know you 100% won\u2019t be shipping to Russia and Brazil, for example, you should exclude those countries upfront. Instead of selecting \u201cNo shipping involved\u201d (which should only be used for digital-only pledge levels), you can select the countries you plan on shipping to and charge $0 on Kickstarter. Having this basic location information will help tremendously when it comes time to chat with fulfillment partners about what shipping will actually cost.<\/span><\/p>\n

2. Let backers know when they’ll be charged<\/p>\n

Manage your backers\u2019 expectations by making it <\/span>very<\/span><\/i> clear that you plan on charging shipping after the campaign using a pledge manager. Failure to do so upfront could confuse or even anger backers, and weaken the relationship you\u2019ve built with them.\u00a0<\/span><\/p>\n

Keep backers happy and informed by including shipping details in your pledge level descriptions and the \u201cshipping\u201d section of your campaign. A good example of this is <\/span>Feudum: Rudders and Ramparts<\/span><\/a>, which includes this information on every pledge level.<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>\n

Another excellent example is <\/span>Migration: Mars<\/span><\/a>, which has a detailed shipping section that includes shipping estimates for several different countries as well as shipping restrictions. The creators also include shipping information in their FAQ.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

3. Be transparent<\/p>\n

It\u2019s okay to offer shipping estimates and to include information on whether your campaign will be <\/span>EU-friendly<\/span><\/a>. Be as open and honest with your backers as possible. You don\u2019t have to have everything set in stone, but communication is key.<\/span><\/p>\n

Note:<\/strong> If you decide to charge backers for VAT\/import taxes after your Kickstarter, but prior to shipping, you can charge them a percentage based tax in BackerKit. You should chat with your fulfillment partner to see if this makes sense for your shipping plan, as not all fulfillment services allow you to pre-pay VAT on behalf of your backers.<\/span><\/p>\n

How to add shipping after your campaign<\/h2>\n

When the dust has settled, and you\u2019ve had a chance to do some real research on shipping fees, you can add your shipping costs to your post-campaign survey via BackerKit. The easiest way to do this is to set up a whole-order weight-based shipping table, which will charge your backers based on location and the total weight of the items in their order.\u00a0<\/span><\/p>\n

You can be as granular and detailed as you want, or you can keep things pretty simple. When your backers go through the survey, they\u2019ll be charged the correct amount based on the \u201crules\u201d that you\u2019ve set up.<\/span><\/p>\n

\"\"<\/p>\n

If this weight-based structure doesn\u2019t work for you \u2014 fear not! You can still charge based on pledge levels and add-ons separately. We built BackerKit to accommodate a variety of shipping cost structures.<\/span><\/p>\n

Get in touch with our team <\/span>if you have any questions about charging shipping after your campaign has successfully funded.<\/span><\/p>\n

\"talk<\/a><\/p>\n

 <\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

Most Kickstarter and Indiegogo creators charge for shipping before finishing a campaign. To follow this model, creators must estimate shipping costs, often without knowing how much the product will ultimately weigh.\u00a0 But what do you do if the actual shipping costs are higher than those initial calculations? What will backers think if you end up […]<\/p>\n","protected":false},"author":48,"featured_media":16989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,63],"tags":[],"class_list":["post-16963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-post-campaign-tips"],"acf":[],"yoast_head":"\nShould You Charge for Shipping After Your Kickstarter Campaign? | BackerKit<\/title>\n<meta name=\"description\" content=\"More and more creators are charging for shipping after their Kickstarter campaign has ended. 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