{"id":17864,"date":"2020-06-10T11:29:06","date_gmt":"2020-06-10T18:29:06","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=17864"},"modified":"2021-03-02T12:02:08","modified_gmt":"2021-03-02T20:02:08","slug":"crowdfunding-manufacturing","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/crowdfunding-manufacturing\/","title":{"rendered":"Crowdfunding Manufacturing: Get Your Tabletop Game Ready"},"content":{"rendered":"

After experiencing slowdowns during the early months of the <\/span>COVID-19 pandemic<\/span><\/a>, the manufacturing industry is <\/span>ramping back up<\/span><\/a>. While factories are resuming production, you may still be wondering what you can do to shore up your manufacturing strategy. To learn how tabletop game creators can make this process run smoothly, we spoke to Kerry Rundle McIver, a Project Manager at <\/span>Panda Game Manufacturing<\/span><\/a>. Panda has produced thousands of tabletop games, including <\/span>Root<\/span><\/a> and <\/span>Wingspan<\/span><\/a>. They are an industry leader and understand the specific needs that crowdfunding creators have when manufacturing tabletop games. Here are a few of McIver\u2019s top tips.\u00a0 <\/span><\/p>\n

1. Get a quote that can scale<\/span><\/h2>\n

Getting a price quote will be the first step you take to get your crowdfunding project ready for manufacturing. At this time, you will share all of the basic information about your project, including your planned Kickstarter campaign launch date and a description of your game. When you get your quote, you should have the majority of your game designed and know how many components it will have.<\/span><\/p>\n

During the quoting phase, you will also be asked about the number of units you plan on producing. While you won\u2019t have exact numbers before you launch your project, you should make sure to get a quote that scales. You should be able to tell your manufacturer the minimum number of units that you\u2019ll require and get a quote for that, and also get another quote in case you need more units. It\u2019s recommended to get one quote for your base version and another one with all of your stretch goals met. Once your crowdfunding campaign finishes and you know exactly what your manufacturing needs are, you can get an updated quote.\u00a0<\/span><\/p>\n

2. Be aware of your crowdfunding deadlines and manufacturing timeline<\/span><\/h2>\n

Consumers typically don\u2019t think about all of the steps it takes to bring a product to market. And as a Kickstarter or Indiegogo creator, you may be more focused on your funding goal than your manufacturing timeline. But when you\u2019re manufacturing your game, there will be some iteration that needs to happen. There may also be some component testing that needs to happen. The amount of time this takes will vary from project to project.\u00a0<\/span><\/p>\n

After you get your quote, you\u2019ll move into the design verification phase where you\u2019ll prepare your files for print. The majority of projects will have some element that needs to be fixed, so you can expect to have at least a little back and forth with your manufacturer as you get the design ready. This stage varies the most in terms of time because it\u2019s dependent upon how quickly you can adjust and upload files.\u00a0<\/span><\/p>\n

Next you\u2019ll go through the pre-production phase where your manufacturer will make samples of non-printed components and send you a pre-production copy of your game. During this stage, you must make sure that everything is aligned correctly, that all materials and finishes are correct, and that all of the cards that are supposed to be there are there. After this, you\u2019ll move into mass production, which can take anywhere from 8 to 12 weeks.\u00a0\u00a0\u00a0<\/span><\/p>\n

If this is your first project, you won\u2019t know exactly how long all of this will take. Afterall, you\u2019re still learning how to work with your manufacturer, and they\u2019re learning how to work with you. So when you\u2019re telling your backers when production will be finished, make sure to build in buffer time.\u00a0<\/span><\/p>\n

Your manufacturer will give you a timeline, but you should add a few extra months as a buffer. Remember, backers are never upset when the project is delivered early, but they\u2019re almost always upset when the project is late. Be transparent about your timeline with your backers. Let them know how things are progressing. You may even be able to ask your manufacturer to take photos of your game in production, which you can share with your backers. Whether your project is on schedule or not, <\/span>keeping in touch with backers<\/span><\/a> as your crowdfunding project makes its way through manufacturing helps you build trust.\u00a0<\/span><\/p>\n

3. Design your crowdfunding project with manufacturing costs in mind\u00a0<\/span><\/h2>\n

Being cost-conscious doesn’t mean that you can\u2019t still create a great game. You just have to be creative and resourceful. To save money, think about ways to use components that have multiple functions, see about using your manufacturer\u2019s existing component molds rather than creating custom ones, or consider using more budget-friendly materials. \u201cIf you have something where you need 150 wood pieces, that\u2019s going to look really cool, but when you have 150 of anything, it can get a little expensive, and also heavy for shipping,\u201d McIver says. In a case like this, you might consider using an alternative material, like punchboard game tokens instead of wood tokens.\u00a0\u00a0<\/span><\/p>\n

You might also consider using a smaller box. In the past, the conventional wisdom was that you want your game to have shelf presence, and to achieve that you need a larger box. But given the fact that now many people are staying indoors due to public health concerns, and so much retail is happening online, shelf presence doesn\u2019t matter as much as it used to. A small box is less material for the box itself, which cuts down manufacturing costs. It will also weigh a little less, which will help you cut back on shipping costs.\u00a0<\/span><\/p>\n

Let your project manager know what your budget is during the quoting process, so they can help you figure out the most affordable way to get everything you\u2019re looking for.\u00a0<\/span><\/p>\n

4. Communicate with your manufacturer\u00a0<\/span><\/h2>\n

Think of your manufacturer as a partner. They\u2019re on your team and want you to be successful. You can help them and ultimately yourself by being very vocal about what you want and asking for suggestions.\u00a0<\/span><\/p>\n

Make sure to alert your manufacturer to anything that you think would need a little extra attention. For example, you might have a plastic tray that you want packed in a specific way. Or maybe you have a hidden deck of cards that needs to be packaged in a way that prevents you from seeing the top card in the deck. The more information you\u2019re able to give your manufacturer about exactly what you want, the better.\u00a0<\/span><\/p>\n

Of course, if this is your first Kickstarter or Indiegogo campaign, you might not know exactly what you want. This is when it\u2019s especially important to communicate freely. If, for instance, you need some advice about game pieces or materials, you can always turn to your manufacturer. They\u2019ve seen it all, and can give you tips and other insights to make sure your game meets your expectations.\u00a0<\/span><\/p>\n

5. Think about stretch goals and fulfillment early<\/span><\/h2>\n

You should be thinking about fulfillment as you\u2019re determining which manufacturer is the best fit for you. \u201cA lot of times, I have clients who will ask for fulfillment recommendations of fulfillment partners while we\u2019re doing the quoting process, that way they understand that leg of the process as early as possible,\u201d McIver says.\u00a0<\/span><\/p>\n

As you\u2019re devising your fulfillment plan, you should consider the benefits of a pledge manager. <\/span>BackerKit has integrations with a number of fulfillment partners<\/span><\/a>, including <\/span>Amplifier<\/span><\/a>, <\/span>Shopify<\/span><\/a>, and <\/span>Easyship<\/span><\/a>. Not only will BackerKit Pledge Manager help you keep backer data organized after your campaign is funded, but it also automatically generates orders from backer survey responses. From there, you\u2019ll be able to export the orders directly to your fulfillment partner.\u00a0\u00a0<\/span><\/p>\n

You\u2019ll also want to think about your stretch goal rewards early. McIver says, \u201cAs we\u2019re going through quoting, if you\u2019ve got stretch goals in mind, ask us to quote those out for you too. Even if it\u2019s stuff like upgrading card quality. Have us price that out for you early.\u201d If you don\u2019t end up reaching your stretch goal, you can include those items in your <\/span>BackerKit pre-order store<\/span><\/a> or use <\/span>BackerKit\u2019s add-on stretch goal feature<\/span><\/a> to set an order goal for an add-on item and run a stretch goal campaign.\u00a0<\/span><\/p>\n

Stretch goals add an extra layer of complexity to your project \u2014 you\u2019ll have more rewards to create and ship. But if you already know how much everything is going to cost, you won\u2019t have to scramble in the middle of your campaign, and can focus on community building and <\/span>communicating with backers<\/span><\/a>.\u00a0<\/span><\/p>\n

6. Plan your shipping strategy\u00a0<\/span><\/h2>\n

Take some time to figure out how you\u2019re going to get your game to your backers, customers, or retail outlets. Start by discussing your crowdfunding project with your manufacturing project managers early. They can give you shipping cost estimates for both ocean and air shipping.\u00a0<\/span><\/p>\n

Another option is to <\/span>charge for shipping after your campaign<\/span><\/a>. This growing trend takes the guesswork out of determining your shipping cost because you\u2019ll know how much the product weighs and won\u2019t have to estimate. You can add shipping costs to your post-campaign survey in BackerKit. Using BackerKit\u2019s Shipping Profiles, you can charge shipping based on the location of the backer and the total weight of the items they\u2019ve ordered.\u00a0<\/span><\/p>\n

Whichever strategy you choose, it\u2019s important that you make the decision before you launch your campaign. You\u2019ll also want to make sure that you\u2019ve let backers know when they\u2019ll be charged for shipping, so you can manage expectations.\u00a0<\/span><\/p>\n

With a firm understanding of how to get your crowdfunding project through the manufacturing process, you can deliver an amazing final product and minimize delays. Get more insights and expert advice in our webinar, <\/span>Crash Course in Game Manufacturing<\/span><\/a>. If you\u2019d like to learn more about fulfillment, and how BackerKit can help you deliver your game, reach out to our team.\u00a0<\/span>\"kickstarter<\/a><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

After experiencing slowdowns during the early months of the COVID-19 pandemic, the manufacturing industry is ramping back up. While factories are resuming production, you may still be wondering what you can do to shore up your manufacturing strategy. To learn how tabletop game creators can make this process run smoothly, we spoke to Kerry Rundle […]<\/p>\n","protected":false},"author":49,"featured_media":17883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,62,63,61],"tags":[],"class_list":["post-17864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-during-campaign-tips","category-post-campaign-tips","category-pre-campaign-tips"],"acf":[],"yoast_head":"\nCrowdfunding Manufacturing: Get Your Tabletop Game Ready | BackerKit<\/title>\n<meta name=\"description\" content=\"Get tips on how crowdfunding creators can determine costs, avoid delays, and save money on tabletop game manufacturing stage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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