{"id":20067,"date":"2021-03-04T10:00:17","date_gmt":"2021-03-04T18:00:17","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=20067"},"modified":"2021-03-19T15:58:40","modified_gmt":"2021-03-19T22:58:40","slug":"kickstarter-backers","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/kickstarter-backers\/","title":{"rendered":"The Secret to Getting Kickstarter Backers: Know Your Audience"},"content":{"rendered":"

Who is your crowdfunding project\u2019s audience? It\u2019s ok if you don\u2019t have an answer right now, but you\u2019ll need to find out before you launch. Audience research isn\u2019t just something big companies do \u2014 your Kickstarter or Indiegogo campaign, regardless of the size, will benefit from you having a true understanding of your ideal backers and their needs. In fact, finding and learning about your target audience is one of the first things you should do when getting ready for your campaign.<\/span><\/p>\n

Why is it important to identify your target audience?<\/h2>\n

You have what seems like an amazing concept for a Kickstarter or Indiegogo project. Naturally, you want the final product to be enjoyed by as many people as possible. Here\u2019s the hard but obvious reality: everyone on Kickstarter or Indiegogo isn\u2019t going to be interested in your product. That\u2019s not a dig \u2014 it\u2019s just the nature of product development.\u00a0<\/span><\/p>\n

Yes, it\u2019s great to have a huge backer count. But by trying to be everything to everyone, you\u2019ll ultimately lessen the impact of your product, and likely won\u2019t give anyone exactly what they\u2019re looking for. Instead, you\u2019re more likely to run successful campaigns and hit your funding goal when you find your niche and make sure your project meets that group’s specific needs.\u00a0<\/span><\/p>\n

As a creator, <\/span>you want true fans<\/span><\/a> \u2014 people with a genuine appreciation for what you\u2019re making, who will continue to support you down the line. The best way to find a true fan is by connecting with people who have already shown interest in the type of work you\u2019re producing.\u00a0<\/span><\/p>\n

Narrowing your focus makes it easier to appeal to Kickstarter backers<\/h2>\n

Your <\/span>target audience<\/b> is simply the group of people who are most likely to back your project. They share similar characteristics, such as demographic attributes or interests. They\u2019ll also have similar pain points.<\/span><\/p>\n

If you think about some of 2020\u2019s most-funded Kickstarter projects, you can probably glean some information about who the creators were targeting just by looking at their campaign pages.<\/span><\/p>\n

For example, the <\/span>Terraplanter<\/span><\/a>, a low-maintenance hydroponic planter, is clearly designed for people who like plants, but let\u2019s narrow that down a little more.<\/span><\/p>\n

\"kickstarter<\/b><\/p>\n

Terraplanter doesn\u2019t require soil or dirt, and it\u2019s very user-friendly. You can imagine that it might be a good fit for people who would love to grow plants in their home, but worry that they don\u2019t have the necessary skills or tools. Terraplanter\u2019s design is also very sleek so perhaps people who are interested in minimalist interior design would be interested in this project.\u00a0<\/span><\/p>\n

You can bet that most successfully funded projects \u2014 especially the ones that have broken crowdfunding records \u2014 were built around a deep understanding of who they wanted to reach. Learning about your target backers should be the foundation of your Kickstarter or Indiegogo plan. Here are just a few ways that doing this work before you launch will help as your campaign progresses:\u00a0<\/span><\/p>\n