{"id":21603,"date":"2025-02-22T06:39:04","date_gmt":"2025-02-22T14:39:04","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=21603"},"modified":"2025-08-05T12:15:20","modified_gmt":"2025-08-05T19:15:20","slug":"kickstarter-lead-ads","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/kickstarter-lead-ads\/","title":{"rendered":"How To Do Lead Ads for a Crowdfunding Launch"},"content":{"rendered":"

If you aren’t going into a crowdfunding campaign with a good set of leads, your campaign is already dead in the water. From hosting giveaways to running cross-promotions with other creators, there are a lot of different ways that you can <\/span>start building this list<\/span><\/a>. For crowdfunding creators, one extremely powerful way to do this work is by using Facebook lead ads.\u00a0<\/span><\/p>\n

Lead ads allow you to connect with potential customers that you normally wouldn’t have access to, and then collect their contact information. If your project is something that people want, and you do lead ads correctly, this can be one of the most cost-effective ways to build your list. It’s a great option for creators who have a limited budget but who still want to <\/span>spend some money on ads<\/span><\/a>. <\/span>In fact, lead ads have a much higher potential on ROI than even live campaign ads; and we would know because we\u2019ve done both for thousands of campaigns now.\u00a0 No matter the size of your total marketing budget, the first dollar should always go to lead ads.<\/span><\/p>\n

However, to get the most bang for your buck, you have to make sure that these ads are targeting well and reaching the right audiences. This can be a bit tricky because of the delayed feedback loop; you really can\u2019t know how well your lead ads are performing until they\u2019re done and you\u2019ve launched your campaign. <\/span>Luckily we\u2019re here to help with the following step-by-step guide on how to do crowdfunding lead ads. We can\u2019t guarantee success, since ultimately the biggest variable is how badly people want your product. But if you follow these steps, we can guarantee you won\u2019t totally fail!<\/span><\/p>\n

1. The Basics<\/h2>\n

If you haven\u2019t already set up a Facebook Business and Ads Manager account, do that first. Once you\u2019ve done that, <\/span>set up your Facebook Ads Manager under your Facebook Business account<\/span><\/a>. While it\u2019s possible to set up an Ads Manager under your personal Facebook account, it won\u2019t have the full capabilities of your Business Manager account. So get these two foundational steps done before doing anything else.<\/span><\/p>\n

Next, create a pixel if you don\u2019t already have one, and add it into your BackerKit Crowdfunding project. You\u2019ll also need to generate a Meta Conversion API Token and input the string into the appropriate field on your project (Project Details > Analytics). For more details, see our help article on Adding A Pixel to Your Crowdfunding Project<\/a>.<\/p>\n

Note: At this time, pixel settings are only accessible for projects that will launch on Crowdfunding by BackerKit.<\/p>\n

2. Set Up Your BackerKit Teaser Page<\/strong><\/h2>\n

You can create a <\/span>teaser page<\/span><\/a> in BackerKit to collect leads. <\/span><\/p>\n