{"id":22170,"date":"2022-05-25T14:54:09","date_gmt":"2022-05-25T21:54:09","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=22170"},"modified":"2022-05-26T14:45:01","modified_gmt":"2022-05-26T21:45:01","slug":"community-crowdfunding","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/community-crowdfunding","title":{"rendered":"6 Crowdfunding Creators Offer Advice on Community Building"},"content":{"rendered":"

Join us Wednesday, May 26th at 10 AM PT for Landing Page Do\u2019s and Don\u2019ts. During this live presentation, BackerKit will be covering everything you need to know about building an expert-level landing page to help grow your email list. RSVP today<\/a>!<\/em><\/p>\n

\n

The <\/span>email list<\/span><\/a> you build before your crowdfunding launch is essential to your success. Mobilizing the people on that list can help you reach your goal. That being said, this isn\u2019t just a numbers game. To get the best results, you have to remember that you aren\u2019t simply trying to get as many subscribers as possible. You\u2019re actually finding and creating a community of supporters who will back your crowdfunding project.\u00a0<\/span><\/p>\n

We spoke to six successful creators who focused on community engagement and community building in order to grow high-quality email lists for their crowdfunding projects. Each offered advice for anyone who is looking for new ways to connect with their <\/span>target audience<\/span><\/a>.<\/span><\/p>\n

Build a landing page that makes a strong first impression<\/h2>\n

\u201cTo actually be able to build your email list, I think you need a decent-looking landing page, explaining the basic concepts of the [product] and showing some art, so people can get a decent grasp and a feel for the [product]. You basically want an elevator pitch that can pique their interest and attention.\u201d \u2014\u00a0Assar Pettersson, <\/span>Beast<\/span><\/a><\/p><\/blockquote>\n

A <\/span>landing page<\/span><\/a> not only provides you with a way to collect email addresses, but it also introduces your project to prospective backers and should entice them to sign up for your email list. For Assar Petterson and his collaborators Elon Midhall and Aron Midhall, creating strong imagery for their <\/span>landing page<\/span><\/a> before they\u2019d actually developed a final prototype for their tabletop game, Beast, was a critical part of building hype for their launch and attracting an audience. <\/span>\u00a0<\/span>\"beast<\/p>\n

\u201cI would start to seriously collect emails once you have something to show. We didn’t really seriously start to collect emails until we had amazing graphics of the game box. Because the first impression is really important.\u201d \u2014 Elon Midhall, Beast\u00a0<\/span><\/p><\/blockquote>\n

You don\u2019t need an overly flashy page and you don\u2019t necessarily need a prototype right off the bat, but you do want anyone who visits the landing page to quickly understand what your project is about and why it\u2019s exciting. That means that you have to have a firm grasp of what makes your project stand out from the crowd.<\/span><\/p>\n

Ask for feedback<\/h2>\n

\u201cI joined a couple of queer athletic Facebook groups. I was also already in some, and I posted my landing page. A big part of getting emails was asking for feedback on the pin. I\u2019d say, \u2018Hey, guys, I’m making this thing. You are the people who know best. What do you think?\u2019\u201d \u2014 Romy Simpson, <\/span>Athletics Pride Pins<\/span><\/a><\/p><\/blockquote>\n

No one should be developing a crowdfunding campaign in a vacuum. Even if you are a solo creator, you need to ask for feedback along the way. Finding out what people think about your project is a way to refine a product or idea, but it also has the added benefit of getting people invested in what you\u2019re working on.\u00a0<\/span><\/p>\n

Romy Simpson, BackerKit Associate Product Manager and creator of <\/span>Athletics Pride Pins<\/span><\/a>, really focused on collecting feedback while building their email list. First, they reached out to family and friends and then they talked to a wider, digital audience to get their opinions on the pin project.<\/span><\/p>\n

\"community<\/p>\n

It can be hard to just ask people to sign up for your list, particularly in an online forum or group where the rules concerning self-promotion may be murky. But you don\u2019t always have to be that direct. When you share your landing page and ask for feedback on your project, you\u2019re creating conversation, you\u2019re showing people that you value their opinions, and you\u2019re inviting people to join you on your crowdfunding journey, which can be more enticing than simply asking people to subscribe to your email list.\u00a0<\/span><\/p>\n

\u201cI learned that people want to be helpful. People want to support you. People are excited to help things come into being. But, you’ll never know if you don’t ask. So you have to be OK with asking,\u201d Simpson says. <\/span><\/p>\n

Attend events and make real connections<\/h2>\n

\u201cFind places where you like to engage. No matter what category you’re in, you can find an event. Maybe it\u2019s a craft fair. Maybe it’s a design and tech lightning talk. Maybe it’s one of the millions of board game events. You want to not only attend these events, but go with a really simple way to collect emails and a really simple way to present your product \u2014 so that could be an image or a physical demo. There has to be some simple visual content that will draw people in.\u201d \u2013 Jason Furie, <\/span>Rental Rumble<\/span><\/a><\/p><\/blockquote>\n

It can be hard to put yourself out there at events. Networking is challenging for a lot of people, especially when you\u2019re trying to market an idea or yourself. However, attending events that are related to your project category or theme will bring you together with a receptive audience, which hopefully will make it easier to talk about what you\u2019re working on.\u00a0<\/span><\/p>\n

While attending a major, national rowing event called Head of the Charles, Simpson was able to get sign-ups for their pride-themed rowing pin project by heading over to a booth operated by rowers from the LGBTQ+ community. Prepared with a QR code on their phone, Simpson, who initially thought their project might be too niche, met people who were excited about the pins and was able to direct them to the project landing page. <\/span><\/p>\n

When Jason Furie, BackerKit Community Manager and creator of the tabletop game <\/span>Rental Rumble<\/span><\/a>, was building his email list, attending in-person events produced the best results.<\/span><\/p>\n

\u201cIn-person events \u2014 nothing in my experience, converts better than that, for free. And by \u2018free\u2019 I mean \u2018without spending money on ads.\u2019 In-person events convert really well because there’s a human element,\u201d Furie says.<\/span><\/p><\/blockquote>\n

\"community<\/p>\n

When you\u2019ve made a real connection with someone \u2014 whether that\u2019s at an in-person or digital event \u2014 you know they\u2019re signing up for your email list because they\u2019ve talked to you and are genuinely interested in your project. It just makes sense that this type of person would actually end up becoming a backer. <\/span><\/p>\n

Be genuine when reaching out to influencers<\/h2>\n

“The biggest thing when you’re engaging influential people is that you need to convey your passion. If they sense you’re really passionate, they’re likely to give you some time to hear you out. And it’s hard because it can be quite daunting going to these people. [When I reached out to influencers], I wasn’t necessarily saying, \u2018Hey can you post this?\u2019 I was just like, \u2018Hey, I’m doing this thing. I think it’s pretty cool. I’m really passionate about it. Hopefully, you are too.\u2019” \u2014 Charles Skender, <\/span>Plant Light N<\/span>o<\/span>1<\/span><\/a><\/p><\/blockquote>\n

Having just one influential person link to your landing page or endorse you can have a major impact on your subscriber count. But actually getting an influencer to pay attention to you is tricky. Who should you reach out to and what do you say if you do get their attention?<\/span>\"communityCharles Skender, creator of <\/span>Plant Light N<\/span>o<\/span>1<\/span><\/a>, says that leading with your passion and connecting with people who share those passions are the keys to influencer outreach. When deciding who to connect with, Skender paid close attention to the influencer\u2019s mission and if it aligned with what he was doing.\u00a0<\/span><\/p>\n

\u201cRather than influencers who build their social identity as a way of monetizing, [I looked for influencers who] were experts in their field and then had a large following,\u201d Skender says. \u201cThe biggest help to me was a fellow called Joost Bakker. He’s a multi-disciplinary designer and sustainability advocate. I’d been following him for years because he’s done some pretty amazing stuff in the space of zero-waste living. That’s essentially the background I came from into this project.\u201d<\/span><\/p><\/blockquote>\n

\"plant<\/p>\n

While Bakker was working on a project in Melbourne, Skender happened to be attending an exhibition nearby. Skender boldly went up to Bakker and told him about his project. Bakker ended up sharing a video of the first Plant Light N<\/span>o<\/span>1 prototypes with <\/span>more than 50,000 people on his Instagram page<\/span><\/a>. \u201cI think, the best thing about it was that it was very organic, very natural,\u201d Skender says.<\/span><\/p>\n

Create valuable content<\/h2>\n

\u201cYou can’t just advertise. You really need to do community building and you need to reach out. You need to have a conversation. You need to provide useful information and show what you’re doing.\u201d \u2014 Stephen Cheng, <\/span>Glove80 Keyboard<\/span><\/a><\/p><\/blockquote>\n

Digital communities on Reddit and Facebook can be great places to connect with people who are in your target audience. However, you can\u2019t just drop your link and expect people to be interested in your project or sign up for your email list. This is especially true on Reddit where advertising is generally frowned upon. You have to make a contribution to the communities that you\u2019re participating in.\u00a0<\/span><\/p>\n

Stephen Cheng, creator of the ergonomic <\/span>Glove80 Keyboard<\/span><\/a>, developed a content marketing and community engagement strategy for his crowdfunding project that revolved around Reddit, and ultimately helped him gather a very strong and engaged group of supporters.<\/span><\/p>\n

\u201cOver a period of time we were actually creating quite a lot of content,\u201d Cheng says. \u201cWe did Reddit posts, but it wasn\u2019t just a bunch of pictures. It was actually an invitation to conversation, to explain much more about the ergonomics, the decisions we made, and various, very specific technical questions. And from there, we managed to build quite a substantial portion of an email list.<\/span><\/p><\/blockquote>\n

\"keyboard<\/p>\n

Cheng\u2019s <\/span>MoErgo Reddit<\/span><\/a> user profile features links to their Twitter profile and Discord to give people additional ways to stay connected and updated on project developments. Most of the Reddit posts are sharing content without asking anything in return. However, there are a few posts that link to an <\/span>\u201cinterest survey\u201d<\/span><\/a> where Cheng is primarily asking for feedback.<\/span>\"community<\/p>\n

\u201cWe had this survey that probably took about 10 minutes to go through. And we made it such that the only way to join the newsletter list initially was through this survey,\u201d Cheng says. \u201cIf you are going to join the newsletter, I know that you actually spent 10 minutes to fill out the survey.\u201d<\/span><\/p><\/blockquote>\n

In conjunction with his Reddit strategy, Cheng learned that the best way to ensure that he\u2019d built a community that would show up and pledge to his crowdfunding project was to put up a small barrier to entry. While it\u2019d be wonderful if you were able to attract thousands of subscribers, ultimately you want to connect with people who will back your project. While this certainly isn\u2019t the only way to <\/span>build a quality list<\/span><\/a>, it did help Cheng achieve an impressive conversion rate.<\/span><\/p>\n

Some techniques shared here may not be effective for every creator or project. But, experiment and see what works for you. Whichever strategies you choose \u00a0\u2014 and you should try a variety \u2014 remember that building an email list is part of community building. All of the creators that we\u2019ve spoken to approached this process with that mindset. You have to participate in a community to build a community. You can\u2019t expect everyone to flock to your project page without putting in the work. So go out there and make those connections. It\u2019s one of the most important things that you can do to prepare for your launch.\u00a0<\/span><\/p>\n

Are you ready to put these tips into practice? Try BackerKit Launch. It\u2019s an email marketing and analytics tool designed specifically for crowdfunding creators. Sign up today, and start growing your community with a customizable landing page. Then, use Launch to test the quality of the email list you\u2019ve built.<\/span>\"try<\/a><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

Join us Wednesday, May 26th at 10 AM PT for Landing Page Do\u2019s and Don\u2019ts. During this live presentation, BackerKit will be covering everything you need to know about building an expert-level landing page to help grow your email list. RSVP today! The email list you build before your crowdfunding launch is essential to your […]<\/p>\n","protected":false},"author":49,"featured_media":22176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,61],"tags":[],"class_list":["post-22170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-pre-campaign-tips"],"acf":[],"yoast_head":"\n6 Crowdfunding Creators Offer Advice on Community Building | BackerKit<\/title>\n<meta name=\"description\" content=\"For a high-quality email list, you have to build a community around your crowdfunding campaign. 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