{"id":24792,"date":"2025-09-10T11:03:00","date_gmt":"2025-09-10T18:03:00","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=24792"},"modified":"2025-09-20T15:01:44","modified_gmt":"2025-09-20T22:01:44","slug":"from-followers-to-funded-4-new-crowdfunding-features-to-grow-and-activate-your-audience","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/from-followers-to-funded-4-new-crowdfunding-features-to-grow-and-activate-your-audience\/","title":{"rendered":"From Followers to Funded: 4 New Crowdfunding Features to Grow and Activate Your Audience"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p><span style=\"font-weight: 400;\">For creators, the work never really stops: grow your audience, keep them engaged, and then prepare for the next big launch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So at BackerKit, we stay hard at work building tools to help you channel all that energy into real results that build over time with each project you run.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.backerkit.com\/blog\/6-new-backerkit-features-to-boost-your-campaign\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Our last update<\/span><\/a><span style=\"font-weight: 400;\"> covered six new features released across several <\/span><a href=\"https:\/\/www.backerkit.com\/blog\/our-vision-for-the-future-of-crowdfunding-introducing-the-backerkit-pro-platform\/\"><b>BackerKit pro platform<\/b><\/a><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.backerkit.com\/blog\/our-vision-for-the-future-of-crowdfunding-introducing-the-backerkit-pro-platform\/\"><strong> offerings<\/strong><\/a>, from Pledge Manager Pro to Collab-Funding.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But today, we\u2019re showcasing a specific set of new tools aimed at expanding one of the biggest factors of your success and growth as a creator \u2013 your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are 4 new features to help you better know, grow, and activate your fans before and after you launch your campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get into it.<\/span><\/p>\n<h3><b>Audience Intelligence: Tracking Your Audience Funnel and Audience <\/b><b><\/b><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before you can rally your fans, you need to know them. Who\u2019s leaning in? What\u2019s resonating?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Enter <\/span><b>BackerKit\u2019s Audience Funnel <\/b><span style=\"font-weight: 400;\">\u2014 your community\u2019s engagement journey, visualized. Think of it like x-ray vision for your campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can track how many visitors turned into followers, and how many followers turned into backers. See how each stage converts, and where there\u2019s friction, so you can take the right actions to accelerate your audience journey from visit to pledge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best of all, you can track your <\/span><b>Audience Growt<\/b><span style=\"font-weight: 400;\"><strong>h<\/strong> across campaigns and truly see your fan flywheel in action &#8211; an audience growth loop that builds and builds with each project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check <\/span><a href=\"https:\/\/www.backerkit.com\/c\/admin\/projects\"><span style=\"font-weight: 400;\">the admin dashboard<\/span><\/a> <span style=\"font-weight: 400;\">of your BackerKit Crowdfunding project to access the audience intelligence you\u2019ve earned.\u00a0<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24795 size-full\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/09\/audience-intelligence-1.png\" alt=\"Audience Intelligence: Tracking Your Audience Funnel and Audience Growth flow chart\" width=\"1600\" height=\"832\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/09\/audience-intelligence-1.png 1600w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/09\/audience-intelligence-1-300x156.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/09\/audience-intelligence-1-1024x532.png 1024w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/09\/audience-intelligence-1-768x399.png 768w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/h3>\n<p>&nbsp;<\/p>\n<h3><b>Pre-Launch Reservation: Get Pledge Commitments Before You Launch<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Imagine this: before you even go live, your fans are already raising their hands, reserving tickets to the show, and locking in exclusive rewards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s <\/span><a href=\"https:\/\/www.backerkit.com\/blog\/backerkit-pre-launch-reservation\" target=\"_blank\" rel=\"noopener\"><b>Pre-Launch Reservation<\/b><\/a><span style=\"font-weight: 400;\">. Your fans can reserve a reward for a small deposit (e.g. FREE dice with your $1 reservation) which, as soon as you launch, gets added to their cart when they return to make their pledge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It not only drives hype \u2014\u00a0it drives real pledges. One creator recently observed how fans who made pre-launch reservations were <strong>over 12x more likely to pledge<\/strong> than those who didn\u2019t reserve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from locking in early support and rewarding your biggest fans, Pre-Launch Reservation helps maximize your launch day total, the success of which can ripple throughout the rest of your campaign.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Pro Tip:<\/span><\/i><span style=\"font-weight: 400;\"> Several BackerKit creators have reinvested the amount raised from their Pre-Launch Reservation into ad spend, further expanding audience awareness and momentum way before the campaign goes live.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combined with Audience Intelligence, you have unparalleled insight into your pre-launch audience and activity as well as the tools to incentivize their early commitment.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/help.backerkit.com\/article\/931-reservation-funnel\">Discover how to set up a BackerKit Pre-Launch Reservation.<\/a><\/p>\n<div id=\"attachment_24616\" style=\"width: 1802px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.backerkit.com\/blog\/backerkit-pre-launch-reservation\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-24616\" class=\"wp-image-24616 size-full\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/06\/worlds-largest-dungeon.png\" alt=\"worlds largest dungeon campaign featuring a red dragon looking at a book\" width=\"1792\" height=\"1008\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/06\/worlds-largest-dungeon.png 1792w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/06\/worlds-largest-dungeon-300x169.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/06\/worlds-largest-dungeon-1024x576.png 1024w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/06\/worlds-largest-dungeon-768x432.png 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/06\/worlds-largest-dungeon-1536x864.png 1536w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/a><p id=\"caption-attachment-24616\" class=\"wp-caption-text\">World\u2019s Largest Dungeon used the BackerKit Pre-Launch Reservation and funded in minutes.<\/p><\/div>\n<h3><b>Incentives: Turning \u2018Maybe Later\u2019 into \u2018Take My Money\u2019\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s offering rewards for an early bird pledge or freebies to repeat backers, incentives have always been a core feature at BackerKit. But now, thanks to your feedback, they\u2019re even easier to use.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li><b>Follower Incentive.<\/b><span style=\"font-weight: 400;\"> Build pre-launch audience and anticipation by offering freebies to those who follow your campaign (e.g. Follow now for a free PDF).\u00a0<\/span><\/li>\n<li><b>Targeted Incentive.<\/b><span style=\"font-weight: 400;\"> Control which backers see which incentives based on eligibility. (e.g. hide the free sticker incentive from digital reward tier backers.)<\/span><\/li>\n<li><b>Manual Incentive Improvements. <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Kickstarter creators can now enjoy more seamless campaign setup than ever before.<\/span><\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/help.backerkit.com\/article\/721-how-to-use-backerkit-incentives\" target=\"_blank\" rel=\"noopener\">See our best practices for using BackerKit Incentives.<\/a><\/p>\n<h3>Updates: Now More Targeted and More Accessible<\/h3>\n<p><span style=\"font-weight: 400;\">Now that you know your audience, what they care about, and how to incentivize them, it\u2019s your duty to keep them informed.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">With <\/span><b>BackerKit Targeted Updates<\/b><span style=\"font-weight: 400;\">, you have more granular control of which segments of your audience receive specific project updates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Send updates to <\/span><b>just your backers<\/b><span style=\"font-weight: 400;\"> (for things like fulfillment) or reminders to <\/span><b>followers<\/b><span style=\"font-weight: 400;\"> who have yet to pledge about the close of your campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And now<\/span><span style=\"font-weight: 400;\"> Updates have their own tab on the campaign page \u2014 a dedicated spot for fans to see the latest news about your project.<\/span><\/p>\n<p><a href=\"https:\/\/help.backerkit.com\/article\/735-project-updates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn more about how to use updates to engage your community.<\/span><\/a><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24793 size-full\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/09\/updates.png\" alt=\"updates tab now shows on nav bar\" width=\"1002\" height=\"160\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/09\/updates.png 1002w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/09\/updates-300x48.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/09\/updates-768x123.png 768w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<h3><b>More to Come<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Keep your eyes peeled for more product updates \u2014 <\/span><span style=\"font-weight: 400;\">subscribe to our <strong>Community Newsletter<\/strong> through the link below to learn the latest. W<\/span><span style=\"font-weight: 400;\">e\u2019re constantly improving BackerKit to make crowdfunding easier, more powerful, and more repeatable for creators like you. Your feedback is invaluable in shaping the future of our tools, so keep sharing your thoughts and experiences. Together, we\u2019re building the future of crowdfunding. \ud83d\udcaa<\/span><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>For creators, the work never really stops: grow your audience, keep them engaged, and then prepare for the next big launch.\u00a0 So at BackerKit, we stay hard at work building tools to help you channel all that energy into real results that build over time with each project you run.\u00a0 Our last update covered six [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":24799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90,94,70],"tags":[],"class_list":["post-24792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-backerkit-crowdfunding","category-product-updates"],"acf":[],"yoast_head":"\n<title>From Followers to Funded: 4 New Crowdfunding Features to Grow and 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