{"id":24831,"date":"2025-12-08T17:46:42","date_gmt":"2025-12-09T01:46:42","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=24831"},"modified":"2026-01-06T13:35:50","modified_gmt":"2026-01-06T21:35:50","slug":"rocketjumps-nail-house-how-freddie-wong-launched-the-biggest-crowdfunded-action-movie-of-all-time","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/rocketjump-nail-house-how-freddie-wong-launched-the-biggest-crowdfunded-action-movie-of-all-time\/","title":{"rendered":"RocketJump&#8217;s Nail House: How Freddie Wong Launched The Biggest Crowdfunded Action Movie of All Time"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><blockquote><p><i>\u201c<\/i><b><i>BackerKit helped me maximize my Patreon following, boost revenue, deepen fan connections, and streamline all my crowdfunding efforts.<\/i><\/b><i> BackerKit let me tap into the smartest people alive: Dungeons and Daddies Patreon supporters and reward these remarkably brilliant individuals with perks on our crowdfund campaign.<\/i><\/p>\n<p><em style=\"color: #222222; font-size: 16px;\">&#8211; Freddie Wong, Co-founder of RocketJump and Dungeons &amp; Daddies, #7 Patreon Podcast Creator<\/em><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24848 \" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/12\/freddiewong.png\" alt=\"Freddie Wong holding a mouse and keyboard with the RocketJump, Dungeons &amp; Daddies and Video Game High School logos floating around him on a golden background\" width=\"1075\" height=\"661\" \/><span style=\"font-weight: 400;\">RocketJump\u2019s <\/span><a href=\"https:\/\/www.backerkit.com\/c\/projects\/rocketjump\/nail-house\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\"><strong>Nail House<\/strong><\/span><\/i><\/a><span style=\"font-weight: 400;\"> project led by legendary digital content creator Freddie Wong (<a href=\"https:\/\/rocketjump.com\/\">RocketJump<\/a>, <a href=\"https:\/\/www.dungeonsanddaddies.com\/\">Dungeons &amp; Daddies<\/a>, and <a href=\"https:\/\/www.youtube.com\/playlist?list=PLsMtUWKCmBPRFzqglpk4YQlNFy8wzSXBN\">Video Game High School<\/a>)<\/span><span style=\"font-weight: 400;\">\u00a0didn\u2019t just meet its goal\u2014it shattered expectations, becoming RocketJump\u2019s most successful crowdfunding campaign ever and raising an astounding <\/span><b>$1,037,447<\/b><span style=\"font-weight: 400;\"> from <\/span><b>10,621 backers<\/b><span style=\"font-weight: 400;\"> on BackerKit Crowdfunding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This massive win is significant for several key reasons, demonstrating BackerKit\u2019s power to deliver extraordinary results, even under tight constraints. Here are some highlights:<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24860 size-full\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/12\/nailhouse.gif\" alt=\"Gif of Freddie in a fight scene\" width=\"1910\" height=\"920\" \/><span style=\"font-weight: 400;\">RocketJump\u2019s Biggest Project Ever<\/span><\/h3>\n<p>RocketJump, a crowdfunding veteran, utilized their established Patreon community on BackerKit Crowdfunding for Nail House, allowing them to surpass their previous funding records on Kickstarter and Indiegogo.<\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><i><span style=\"font-weight: 400;\">Nail House<\/span><\/i><span style=\"font-weight: 400;\"> campaign achieved unprecedented success, becoming the <\/span><b>#1 RocketJump project of all time<\/b><span style=\"font-weight: 400;\"> by raising their first $1 million. This figure surpassed their previous record-breaking campaigns on other platforms. The campaign also set several new benchmarks in its genre, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>#1 Biggest Crowdfunded Film of 2025<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>#1 Crowdfunded Action Film of all time, across all platforms<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>#1 Biggest Crowdfunded Feature Film of the past 3 years<\/b><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24857 size-full\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/12\/crowdfundingexclusives-condensed.png\" alt=\"Crowdfunding Exclusives title with a variety of exclusive items shown below\" width=\"2000\" height=\"1035\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/12\/crowdfundingexclusives-condensed.png 2000w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/12\/crowdfundingexclusives-condensed-300x155.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/12\/crowdfundingexclusives-condensed-1024x530.png 1024w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/12\/crowdfundingexclusives-condensed-768x397.png 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/12\/crowdfundingexclusives-condensed-1536x795.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Pioneering the Patreon Integration<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By utilizing the <a href=\"https:\/\/www.backerkit.com\/blog\/backerkit-launches-new-patreon-integration-to-unlock-crowdfunding-revenue-for-patreon-creators\/\" target=\"_blank\" rel=\"noopener\"><strong>BackerKit Patreon integration<\/strong><\/a>, RocketJump effectively transformed their existing subscriber base into enthusiastic project backers. They achieved this by introducing <\/span><b>exclusive tiers and special perks<\/b><span style=\"font-weight: 400;\"> as rewards, which helped <\/span><b>deepen their connection<\/b><span style=\"font-weight: 400;\"> with fans. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ease of conversion for patrons helped <\/span><b>boost revenue<\/b><span style=\"font-weight: 400;\"> and drove the campaign to shatter expectations, becoming RocketJump\u2019s most successful crowdfunding campaign and raising over <\/span><b>$1 million<\/b><span style=\"font-weight: 400;\">. The case demonstrates that creators with an existing, engaged Patreon community are <\/span><b>positioned for success<\/b><span style=\"font-weight: 400;\"> to launch a record-breaking crowdfunding campaign on BackerKit.<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24854 \" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2025\/12\/nailhouse-page-2.png\" alt=\"Nail House campaign page on BackerKit\" width=\"908\" height=\"512\" \/><span style=\"font-weight: 400;\">Marketing That Drove a Quarter Million<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Initially, the RocketJump team estimated a raise of $300k\u2013$500k. The final total more than doubled their highest projection\u2014a true rocket jump!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite a short, two-week lead time, RocketJump\u2019s strategy leveraged the Patreon integration, BackerKit Performance Marketing, community focus, and marketing agency partnership for explosive growth:<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>BackerKit Performance Marketing<\/b><\/span><\/p>\n<p>BackerKit&#8217;s performance marketing efforts helped drive over <b>$250,000<\/b> in pledges. Leads converted at an impressive <b>~25%<\/b>. The BackerKit Performance Marketing team was able to successfully experiment with a range of channels, including Meta, Google, TikTok, Reddit, and specific lead generation tactics, proving that strong results are possible for Film and Video projects through agile, multi-channel execution.<\/p>\n<p><span style=\"text-decoration: underline;\"><b>Community Engagement and Activation<\/b><\/span><\/p>\n<p style=\"font-weight: 400;\">The team successfully re-engaged their core fanbase, including patrons, through <b>strategic content<\/b><span style=\"font-weight: 400;\"> releases and interactive livestreams on BackerKit. A key tactic was the continuous <\/span><b>Overtime Mode Livestream<\/b><span style=\"font-weight: 400;\"> until the funding train ended. A<\/span><b> Q&amp;A livestream <\/b><span style=\"font-weight: 400;\">with the <\/span><i><span style=\"font-weight: 400;\">Nail House<\/span><\/i><span style=\"font-weight: 400;\"> team, held during the final 72-hour push, proved to be a crucial piece of content. This event ran until the $1 Million goal was reached and successfully activated a previously dormant segment of the fanbase.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Working with a Partner<\/b><\/span><\/p>\n<p>For a busy creator, you may occasionally need extra support. Another key element of Nail House&#8217;s success was its strong partnership with <a href=\"https:\/\/valamarketing.com\/\">Vala Marketing<\/a>. Even with a demanding timeline, this marketing agency, specializing in services like crowdfunding management and strategy, rapidly created a highly effective, tailored strategy for Nail House. Their support spanned product development, content marketing, graphic design, and community moderation, among other services.<\/p>\n<p><iframe loading=\"lazy\" title=\"Nail House - The End-of-Crowdfund Livestream Experience\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/GbgloUcTJ1Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Interested in turning your Patreon community into even bigger fans?\u00a0<\/span><\/h3>\n<h3><a href=\"https:\/\/cal.frontapp.com\/diaspora-backerkit\/kirwin\/0f1b7d38\"><span style=\"font-weight: 400;\">Book a demo with a BackerKit team member \u2192<\/span><\/a><\/h3>\n<p>&nbsp;<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>\u201cBackerKit helped me maximize my Patreon following, boost revenue, deepen fan connections, and streamline all my crowdfunding efforts. BackerKit let me tap into the smartest people alive: Dungeons and Daddies Patreon supporters and reward these remarkably brilliant individuals with perks on our crowdfund campaign. &#8211; Freddie Wong, Co-founder of RocketJump and Dungeons &amp; Daddies, #7 [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":24847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94,8],"tags":[],"class_list":["post-24831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-backerkit-crowdfunding","category-case-studies"],"acf":[],"yoast_head":"\n<title>RocketJump&#039;s Nail House: How Freddie Wong Launched The Biggest Crowdfunded Action Movie of All Time | BackerKit<\/title>\n<meta name=\"description\" content=\"Discover how Freddie Wong&#039;s Nail House became the #1 crowdfunded action film of all time, raising over $1M on BackerKit by leveraging its Patreon community. 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