{"id":3492,"date":"2017-03-01T18:29:00","date_gmt":"2017-03-02T02:29:00","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=3492"},"modified":"2019-03-20T11:53:10","modified_gmt":"2019-03-20T18:53:10","slug":"a-guide-to-picking-your-crowdfunding-platform","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/","title":{"rendered":"Picking Your Crowdfunding Platform"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p>Kickstarter and Indiegogo are the two most popular rewards-based crowdfunding platforms. Each has a unique set of strengths: Indiegogo, for instance, has less stringent project requirements, while Kickstarter has a much larger backer community. There are also key differences in the funding models offered by each platform to project creators.<\/p>\n<p><span style=\"font-weight: 400;\">How do you know which crowdfunding platform is right for your project? The following factors will inform your\u00a0decision:<\/span><\/p>\n<ul>\n<li>Platform rules and requirements<\/li>\n<li>Platform fees<\/li>\n<li>Funding models<\/li>\n<li>Project categories<\/li>\n<\/ul>\n<h2><strong>Kickstarter: Who Can Use It?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The type of project you create can determine which platform you choose for your crowdfunding campaign. Kickstarter has a definitive guide to the types of projects it allows on its site. To date, some $2.8 billion has been pledged on Kickstarter since the platform\u2019s inception. It welcomes projects that fit into the following categories: art, comics, crafts, dance, design, fashion, film &amp; video, food, games, journalism, music, photography, publishing, technology, and theater. (Note: it can\u2019t be used for funding charitable causes or political fundraising.) <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kickstarter <\/span><a href=\"https:\/\/www.kickstarter.com\/rules\/prohibited\"><span style=\"font-weight: 400;\">prohibits<\/span><\/a><span style=\"font-weight: 400;\"> projects that are \u201cillegal, heavily regulated, or potentially dangerous for backers, as well as rewards that the creator did not make\u201d. Prohibited rewards include items such as alcohol, energy food and drinks, weapons, and goods that have been resold from elsewhere. Any projects that are deemed unoriginal or not made by the creator could be suspended.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kickstarter is open to backers all over the world, but limits project creation to select countries. This list currently includes the US, UK, Canada, Australia, New Zealand, the Netherlands, Denmark, Ireland, Norway, Sweden, Germany, France, Spain, Italy, Austria, Belgium, Switzerland, Luxembourg, Hong Kong, Singapore, and Mexico. More information on eligibility requirements can be found in Kickstarter\u2019s <\/span><a href=\"https:\/\/www.kickstarter.com\/help\/faq\/creator+questions#faq_41823\"><span style=\"font-weight: 400;\">FAQs section<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kickstarter\u2019s partnership with <\/span><a href=\"https:\/\/www.kickstarter.com\/blog\/making-payments-easier-for-creators-and-backers\"><span style=\"font-weight: 400;\">Stripe<\/span><\/a><span style=\"font-weight: 400;\"> integrates the payments process into the crowdfunding platform, making the experience simpler and more seamless for project creators and backers \u2014 there\u2019s no need to log in to a separate service. Currently, Stripe can be used by project creators in <\/span><a href=\"https:\/\/stripe.com\/global\"><span style=\"font-weight: 400;\">25 countries<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>Prospective Kickstarter projects are subject to a thorough review process undertaken by Kickstarter\u2019s staff before they are given the green light. This filtering may seem off-putting to some project creators, but the rigorous standards serve as a guarantee of project quality and credibility for backers.<\/p>\n<p><span style=\"font-weight: 400;\">Kickstarter also requires project creators to have a functional prototype for any tangible products on offer. Again, this might seem like more preparation for project creators, but it can also work to their advantage, demonstrating their trustworthiness and commitment to delivering on their campaign promises. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Campaigns on Kickstarter can last between one and 60 days, but the company\u2019s stats suggest 30-day campaigns are more likely to hit the funding sweet spot. There are some psychological reasons for running a shorter campaign: it helps to create feelings of urgency and scarcity, which act as psychological motivators for backers to donate quickly to avoid missing out. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, it\u2019s not a hard and fast rule. Podo Labs co-founder Eddie Lee says that provided you have the resources, there\u2019s no downside to committing to the full 60 days. \u201cThe lull is the lull no matter what,\u201d he says. \u201cThe beginning and end are extremely high-converting, so it&#8217;s just more time to draft traffic. There&#8217;s no real reason for a 30-day campaign, except if you&#8217;re just doing it on the side.\u201d<\/span><\/p>\n<h2><strong>All or Nothing<\/strong><\/h2>\n<p>All projects on Kickstarter adhere to an \u2018all or nothing\u2019 funding model. If a project creator fails to meet the funding goal by the end of the crowdfunding campaign period, the creator will not receive any funds. This allows backers to pledge with confidence because they know that they will only be charged if the campaign meets its funding goal.<\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, backers and creators alike view Kickstarter as the flagship crowdfunding platform. Its brand recognition is unparalleled; According to veteran project creator and publisher of Dark Regions Press Chris Morey, Kickstarter gets about <\/span><a href=\"http:\/\/stonemaiergames.com\/kickstarter-vs-indiegogo-which-crowdfunding-site-should-you-choose\/\"><span style=\"font-weight: 400;\">300% more unique visitors<\/span><\/a><span style=\"font-weight: 400;\"> as Indiegogo does on a monthly basis. Many first-time project creators have contributed to Kickstarter campaigns in the past, which means they are already familiar with what the platform offers.<\/span><\/p>\n<p>Kickstarter Design &amp; Technology Outreach Lead Clarissa Redwine told BackerKit that Kickstarter is approaching <a href=\"https:\/\/www.kickstarter.com\/help\/stats\">$1 Billion pledged<\/a> in design and technology categories and\u00a0&#8220;over 110 projects have raised more than $1M in these categories, 33 in 2016 alone.&#8221;<\/p>\n<p><a href=\"https:\/\/www.kickstarter.com\/projects\/nativeunion\/eclipse-say-goodbye-to-messy-cables\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3500 size-large\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/eclipse-e1488331043398-1024x575.jpg\" width=\"1024\" height=\"575\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/eclipse-e1488331043398-1024x575.jpg 1024w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/eclipse-e1488331043398-300x169.jpg 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/eclipse-e1488331043398-768x432.jpg 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/eclipse-e1488331043398.jpg 1164w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Arthur Maitre, e-commerce manager of product design company Native Union, says he had contributed to Kickstarter campaigns long before he started working at the company. He was drawn to the platform because of its dynamic community, and saw it as a natural fit for Native Union\u2019s JUMP and ECLIPSE cable campaigns. \u201cThe community on the Kickstarter tends to be a little more vocal,\u201d he says. \u201cThere&#8217;s a lot more communication, and we really enjoy that about the crowdfunding process.\u201d<\/p>\n<p>Maitre says the priority for both campaigns was to have a strong showing in the first 24 hours. \u201cThe more momentum your campaign gets early on, the better it is for the popularity ranking, the press coverage, and everything that follows.\u201d<\/p>\n<p>Redwine adds that many famous brands started on Kickstarter: &#8220;Kickstarter is the most respected and trusted funding platform. If you are working to build a trusted brand, the brands you associate with matter. Kickstarter is proud to have helped companies like Oculus and Form Labs bring their first products to life, and to be on-going part in the journeys of companies like 3Doodler, Lomography, Moment, and Spark.&#8221;<\/p>\n<h2><strong>Indiegogo: An Open Platform<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Like Kickstarter, prospective project creators on Indiegogo must first ensure their crowdfunding campaign satisfies the company\u2019s <\/span><a href=\"https:\/\/www.indiegogo.com\/about\/terms\"><span style=\"font-weight: 400;\">terms of use<\/span><\/a><span style=\"font-weight: 400;\">. Indiegogo has 24 categories spanning \u00a0tech, film, design, animals, community, environment, health, politics, religion, small business and sports, to name a few. Unlike Kickstarter, Indiegogo staffers don\u2019t play a role in project creation: Indiegogo\u2019s CEO has said that platform had to be \u201copen without judgement or gatekeepers\u201d. As a result, the volume of projects launched on Indiegogo exceeds that of Kickstarter, although the latter receives a greater volume of pledges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indiegogo offers support for more countries than Kickstarter. It is available for project creators in 224 countries and territories around the world, and supports PayPal as a form of payment. Campaign owners residing in the US only need to confirm and verify their PayPal account to make payments on Indiegogo, but restrictions can apply to campaign owners in other countries. For instance, the platform advises that project creators in the Asia-Pacific use credit cards rather than PayPal if funding personal causes; in Europe, campaign owners cannot receive more than 2500 euros in funds, and may need to establish proof of identity to get the account limit lifted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indiegogo was first designed as a platform to raise money for film and entertainment products. It continues to be a powerhouse in these categories, as well as for technology products. It\u2019s easier for creators to launch a campaign on Indiegogo because it supports a larger number of countries and has more relaxed campaign requirements compared to Kickstarter. Indiegogo does not require project creators to have a working prototype before their campaign launch, offers a choice between \u2018all or nothing\u2019 or flexible funding models, and has a less stringent vetting process for prospective project creators. <\/span><\/p>\n<p><a href=\"https:\/\/www.indiegogo.com\/projects\/asap-connect-the-future-of-usb-cables-apple-iphone#\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3499 size-large\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/chargeasap-1-e1488330907780-1024x671.jpg\" width=\"1024\" height=\"671\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/chargeasap-1-e1488330907780-1024x671.jpg 1024w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/chargeasap-1-e1488330907780-300x197.jpg 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/chargeasap-1-e1488330907780-768x503.jpg 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/chargeasap-1-e1488330907780-100x65.jpg 100w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/chargeasap-1-e1488330907780-260x170.jpg 260w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/chargeasap-1-e1488330907780.jpg 1167w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Vinson Leow, founder of <a href=\"http:\/\/chargeasap.com\/\">ASAP Technologies<\/a>, is a passionate advocate of Indiegogo for crowdfunding campaigns. Leow says the Gogofactor \u2014 Indiegogo\u2019s algorithm for selecting projects to feature in its newsletter \u2014 gives crowdfunding campaigns a great publicity boost. \u201c<\/span><span style=\"font-weight: 400;\">They will feature you in their newsletter if you hit certain targets,\u201d he said. \u201cI&#8217;ve found that to be incredibly beneficial \u2014 it\u2019s resulted in an increase of anywhere between 10,000 and 50,000 extra visits to our campaign page.\u201d The Gogofactor also affects search rankings and inclusion in press outreach. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indiegogo also offers organizations the opportunity to <\/span><a href=\"https:\/\/support.indiegogo.com\/hc\/en-us\/articles\/205167307-Partnering-With-Indiegogo\"><span style=\"font-weight: 400;\">partner with Indiegogo<\/span><\/a><span style=\"font-weight: 400;\"> to mentor and sponsor campaigns, and provides an equity crowdfunding service with Microventures that allows anyone to have a financial stake in a range of innovative start-ups.<\/span><\/p>\n<p>Arturo Arvizu, CEO of TushiRocks and creator of the TushiPal fitness tracker, chose to switch his crowdfunding campaign from Kickstarter to Indiegogo. \u201cWhen we started on Kickstarter, we set a goal of $60,000. After three or four days we realized that it was going to be difficult to reach it.\u201d The second time around, he decided to make some significant changes to his campaign strategy: he would relaunch the TushiPal on Indiegogo for a 30-day campaign, lower the funding goal to $15,000 and adopt a flexible funding model. The tactic worked: the TushiPal exceeded its goal by 128%.<\/p>\n<h2><strong>Flexible Funding: Pros and Cons<\/strong><\/h2>\n<p>Indiegogo\u2019s biggest point of difference from Kickstarter is the flexibility it offers in funding models. Project creators can adopt a conventional \u2018all or nothing\u2019 approach or choose to \u2018keep it all\u2019, which means they can retain any funds raised even if the crowdfunding campaign falls short of its target.<\/p>\n<p><span style=\"font-weight: 400;\">Arvizu says flexible funding made sense for the Tushi Pal, which is both a tech product and social enterprise designed to empower Mayan artisans and create jobs for artists. He says Indiegogo\u2019s function as an \u201copen platform for social products\u201d seemed the perfect fit.<\/span><\/p>\n<p><a href=\"https:\/\/www.indiegogo.com\/projects\/tushi-pal-fitness-tracker-tradition-design-health#\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3502\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/tushipal-e1488331585891-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/tushipal-e1488331585891-1024x576.jpg 1024w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/tushipal-e1488331585891-300x169.jpg 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/tushipal-e1488331585891-768x432.jpg 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/tushipal-e1488331585891.jpg 1046w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The appeal of flexible funding is obvious for project creators, but carries additional risks for backers, who are typically more willing to fund all-or-nothing projects because they know they will get their money back if the campaign fails to meet its funding goal. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This sentiment is borne out by <\/span><a href=\"http:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=2447567\"><span style=\"font-weight: 400;\">a recent study<\/span><\/a><span style=\"font-weight: 400;\"> that suggests all-or-nothing models \u201coffer a guarantee to the crowd that the entrepreneur does not start a project with unrealistically low funding\u201d. The success of all-or-nothing models may be due to the phenomenon of \u2018social proof\u2019: the more backers a project acquires, the more credibility it establishes \u2014 a popular campaign signifies a greater likelihood of success. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, campaigns with an all-or-nothing model were more likely to meet their funding targets: 34 percent of their campaigns were successfully funded, compared to 17 percent of keep-it-all campaigns. In addition, they attracted more backers, netting an average of 188 to 73 for keep-it-all campaigns. \u00a0That said, the study suggests keep-it-all models can offer value for entrepreneurs that can \u201cscale their business\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indiegogo\u2019s mixture of flexible funding and all-or-nothing models make success rates harder to calculate, and it does not publish its key metrics publicly. <\/span><i><span style=\"font-weight: 400;\">The Art of the Kickstart <\/span><\/i><span style=\"font-weight: 400;\">and Shopfiy estimate Indiegogo\u2019s success rate to be 17%. Project creators should bear in mind that if they cannot deliver their project with the capital they have raised, they have a moral duty to refund their backers.<\/span><\/p>\n<h2><strong>InDemand<\/strong><\/h2>\n<p>Sometimes it makes sense for project creators to leverage the advantages of both platforms for a campaign \u2014 they might raise funds for their crowdfunding campaign through Kickstarter and raise additional money through Indiegogo InDemand once the campaign has ended.<\/p>\n<p><span style=\"font-weight: 400;\">Indiegogo\u2019s <\/span><a href=\"https:\/\/solutions.indiegogo.com\/feature\/indemand\/\"><span style=\"font-weight: 400;\">InDemand<\/span><\/a><span style=\"font-weight: 400;\"> allows project creators to raise funds after their initial crowdfunding campaign has concluded. There\u2019s no fundraising target or deadlines, so your post-campaign fundraising can last for as long as you like.\u00a0<\/span><\/p>\n<p>Maitre says \u201cthere was still quite a bit of interest\u201d for the products in the hours and days after the Kickstarter campaigns had finished. The Native Union website saw a huge spike in traffic in the last two hours of the campaign, and received many emails from people who had missed out on contributing while the Kickstarter was still live.<\/p>\n<p>\u201cWe needed a platform for people to be able to pre-order the ECLIPSE so they&#8217;re the second group of people to get it after the Kickstarter backers and before the product goes to market,\u201d Maitre says. So, the company chose to use Indiegogo\u2019s InDemand, which allows project creators to raise money for an indefinite period once a crowdfunding campaign has run its course.<\/p>\n<h2><strong>Platform Fees and Payments<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Kickstarter and Indiegogo share a similar fee structure. At Indiegogo, project creators on a flexible funding model must pay a platform fee of 5 per cent of total funds raised, irrespective of whether the campaign funding goal is reached. project creators that don\u2019t meet their funding target and have a fixed funding model pay no fees, as all money is returned to backers.Then there are <\/span><a href=\"https:\/\/support.indiegogo.com\/hc\/en-us\/articles\/206212618-Details-on-Fees\"><span style=\"font-weight: 400;\">third party fees<\/span><\/a><span style=\"font-weight: 400;\"> associated with processing credit card payments, wire fees, and transfer costs from Stripe. In general, PayPal charges between 3-5% while traditional credit cards charge a flat 3%. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are also additional platform fees for InDemand. Project creators who ran their initial campaign on Indiegogo pay 5%; those who ran campaigns on other platforms pay 8%. The charge is higher still if you ran a campaign on another platform and request additional support from Indiegogo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, Kickstarter\u2019s fees may change depending on the location of your company. For example, project creators in the United States pay a 5% platform fee and between 3% and 5%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">in payment processing charges plus $0.20 per pledge. In Singapore, for example, project creators pay 5% of their total funds raised and processing fees of 4% plus $S0.30 per pledge. Head over to <\/span><a href=\"https:\/\/www.kickstarter.com\/help\/fees\"><span style=\"font-weight: 400;\">Kickstarter\u2019s fee page<\/span><\/a><span style=\"font-weight: 400;\"> to see each country\u2019s fee structure. <\/span><\/p>\n<h2><strong>Category Strengths<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Another major differentiator to research is the strength of the community for your particular project category on each platform. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Games, technology, and design projects receive the lion\u2019s share of funding on Kickstarter, although the platform has also proved popular for film and video, music and publishing projects. The most funded projects on Kickstarter span numerous categories: they include the <\/span><a href=\"https:\/\/www.kickstarter.com\/projects\/getpebble\/pebble-time-awesome-smartwatch-no-compromises\"><span style=\"font-weight: 400;\">Pebble smartwatch<\/span><\/a><span style=\"font-weight: 400;\">, card game <\/span><a href=\"https:\/\/www.kickstarter.com\/projects\/elanlee\/exploding-kittens?ref=most_funded\"><span style=\"font-weight: 400;\">Exploding Kittens<\/span><\/a><span style=\"font-weight: 400;\">, the <\/span><a href=\"https:\/\/www.kickstarter.com\/projects\/597538543\/the-worlds-best-travel-jacket-with-15-features-bau\"><span style=\"font-weight: 400;\">Baubax travel jacket<\/span><\/a><span style=\"font-weight: 400;\">, and a reboot of <\/span><a href=\"https:\/\/www.kickstarter.com\/projects\/mst3k\/bringbackmst3k\"><span style=\"font-weight: 400;\">Mystery Science Theater 3000<\/span><\/a><span style=\"font-weight: 400;\">, to name a few.<\/span><\/p>\n<p>Kickstarter supplies a <a href=\"https:\/\/www.kickstarter.com\/help\/stats\">breakdown<\/a> of funding for each category on its website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3494 size-large\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-02-28-at-10.18.00-AM-1024x837.png\" width=\"1024\" height=\"837\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-02-28-at-10.18.00-AM-1024x837.png 1024w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-02-28-at-10.18.00-AM-300x245.png 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-02-28-at-10.18.00-AM-768x628.png 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-02-28-at-10.18.00-AM.png 1028w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Indiegogo\u2019s strengths are in technology and design products, mass manufacturing, and charitable causes. More information about its success stories can be found <\/span><a href=\"https:\/\/go.indiegogo.com\/blog\/2015\/12\/2015-crowdfunding-infographic-statistics-tech-film-social.html\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p>&nbsp;<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>Kickstarter and Indiegogo each possess a unique set of strengths. <\/p>\n","protected":false},"author":4,"featured_media":3512,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,61],"tags":[],"class_list":["post-3492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-pre-campaign-tips"],"acf":[],"yoast_head":"\n<title>Picking Your Crowdfunding Platform | BackerKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Picking Your Crowdfunding Platform | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"Kickstarter and Indiegogo each possess a unique set of strengths.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Blog_Image3.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@backerkit\" \/>\n<meta name=\"twitter:site\" content=\"@backerkit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gillian Terzis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/\"},\"author\":{\"name\":\"Gillian Terzis\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/dd9ac28374d8f8e5bb7d548532939f99\"},\"headline\":\"Picking Your Crowdfunding Platform\",\"datePublished\":\"2017-03-02T02:29:00+00:00\",\"dateModified\":\"2019-03-20T18:53:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/\"},\"wordCount\":2286,\"publisher\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Blog_Image3.jpg\",\"articleSection\":[\"Crowdfunding Tips\",\"Pre-Campaign Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/\",\"url\":\"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/\",\"name\":\"Picking Your Crowdfunding Platform | BackerKit\",\"isPartOf\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Blog_Image3.jpg\",\"datePublished\":\"2017-03-02T02:29:00+00:00\",\"dateModified\":\"2019-03-20T18:53:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/#primaryimage\",\"url\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Blog_Image3.jpg\",\"contentUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Blog_Image3.jpg\",\"width\":800,\"height\":525},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.backerkit.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Picking Your Crowdfunding Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#website\",\"url\":\"https:\/\/www.backerkit.com\/blog\/\",\"name\":\"Crowdfunding Blog &amp; Resources | BackerKit\",\"description\":\"The BackerKit crowdfunding blog provides expert advice and success stories to help you plan, manage, and deliver a successful crowdfunding campaign.\",\"publisher\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.backerkit.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#organization\",\"name\":\"BackerKit\",\"url\":\"https:\/\/www.backerkit.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/BackerKit-logo.png\",\"contentUrl\":\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/BackerKit-logo.png\",\"width\":1200,\"height\":345,\"caption\":\"BackerKit\"},\"image\":{\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Backerkit\/\",\"https:\/\/x.com\/backerkit\",\"https:\/\/www.instagram.com\/backerkit\/\",\"https:\/\/www.linkedin.com\/company\/backerkit\",\"https:\/\/www.youtube.com\/channel\/UC3gch2VsESfv0XW36W7BBQg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/dd9ac28374d8f8e5bb7d548532939f99\",\"name\":\"Gillian Terzis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa04938c61e7cd5d5fb8f79b5df4108a4a06224d976579e8e3f5dfa4cf774743?s=96&d=monsterid&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa04938c61e7cd5d5fb8f79b5df4108a4a06224d976579e8e3f5dfa4cf774743?s=96&d=monsterid&r=pg\",\"caption\":\"Gillian Terzis\"},\"url\":\"https:\/\/www.backerkit.com\/blog\/author\/gillian\/\"}]}<\/script>\n","yoast_head_json":{"title":"Picking Your Crowdfunding Platform | BackerKit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/","twitter_card":"summary_large_image","twitter_title":"Picking Your Crowdfunding Platform | BackerKit","twitter_description":"Kickstarter and Indiegogo each possess a unique set of strengths.","twitter_image":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Blog_Image3.jpg","twitter_creator":"@backerkit","twitter_site":"@backerkit","twitter_misc":{"Written by":"Gillian Terzis","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/#article","isPartOf":{"@id":"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/"},"author":{"name":"Gillian Terzis","@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/dd9ac28374d8f8e5bb7d548532939f99"},"headline":"Picking Your Crowdfunding Platform","datePublished":"2017-03-02T02:29:00+00:00","dateModified":"2019-03-20T18:53:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/"},"wordCount":2286,"publisher":{"@id":"https:\/\/www.backerkit.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Blog_Image3.jpg","articleSection":["Crowdfunding Tips","Pre-Campaign Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/","url":"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/","name":"Picking Your Crowdfunding Platform | BackerKit","isPartOf":{"@id":"https:\/\/www.backerkit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/#primaryimage"},"image":{"@id":"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Blog_Image3.jpg","datePublished":"2017-03-02T02:29:00+00:00","dateModified":"2019-03-20T18:53:10+00:00","breadcrumb":{"@id":"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/#primaryimage","url":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Blog_Image3.jpg","contentUrl":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/Blog_Image3.jpg","width":800,"height":525},{"@type":"BreadcrumbList","@id":"https:\/\/www.backerkit.com\/blog\/a-guide-to-picking-your-crowdfunding-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.backerkit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Picking Your Crowdfunding Platform"}]},{"@type":"WebSite","@id":"https:\/\/www.backerkit.com\/blog\/#website","url":"https:\/\/www.backerkit.com\/blog\/","name":"Crowdfunding Blog &amp; Resources | BackerKit","description":"The BackerKit crowdfunding blog provides expert advice and success stories to help you plan, manage, and deliver a successful crowdfunding campaign.","publisher":{"@id":"https:\/\/www.backerkit.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.backerkit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.backerkit.com\/blog\/#organization","name":"BackerKit","url":"https:\/\/www.backerkit.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/BackerKit-logo.png","contentUrl":"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/02\/BackerKit-logo.png","width":1200,"height":345,"caption":"BackerKit"},"image":{"@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Backerkit\/","https:\/\/x.com\/backerkit","https:\/\/www.instagram.com\/backerkit\/","https:\/\/www.linkedin.com\/company\/backerkit","https:\/\/www.youtube.com\/channel\/UC3gch2VsESfv0XW36W7BBQg"]},{"@type":"Person","@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/dd9ac28374d8f8e5bb7d548532939f99","name":"Gillian Terzis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.backerkit.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa04938c61e7cd5d5fb8f79b5df4108a4a06224d976579e8e3f5dfa4cf774743?s=96&d=monsterid&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa04938c61e7cd5d5fb8f79b5df4108a4a06224d976579e8e3f5dfa4cf774743?s=96&d=monsterid&r=pg","caption":"Gillian Terzis"},"url":"https:\/\/www.backerkit.com\/blog\/author\/gillian\/"}]}},"_links":{"self":[{"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/posts\/3492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/comments?post=3492"}],"version-history":[{"count":0,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/posts\/3492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/media\/3512"}],"wp:attachment":[{"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/media?parent=3492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/categories?post=3492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.backerkit.com\/blog\/wp-json\/wp\/v2\/tags?post=3492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}