{"id":3630,"date":"2021-10-07T10:00:27","date_gmt":"2021-10-07T17:00:27","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=3630"},"modified":"2021-10-07T08:50:49","modified_gmt":"2021-10-07T15:50:49","slug":"kickstarter-campaign-page-design","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/kickstarter-campaign-page-design\/","title":{"rendered":"Kickstarter Campaign Page Design Secrets"},"content":{"rendered":"

**BackerKit will be reviewing select Kickstarter campaign pages live on October 14th at 10 AM PT. Submit your project here<\/a> for a chance to have our team advise you on everything from project images and copy to reward tier structure and stretch goals!**<\/em><\/p>\n

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A Kickstarter campaign page is a potent tool in your <\/span>marketing arsenal<\/span><\/a> \u2014 it\u2019s an important sales pitch for your crowdfunding campaign. Yet many don\u2019t live up to their full potential: they\u2019re disorganized, distracting, or fail to grab readers\u2019 attention. Check out the six tips below, and find out how to make a strong impression with your Kickstarter page.<\/span><\/p>\n

Get to the point<\/b><\/h2>\n

Project pages should deliver key points quickly and simply, rather than befuddle backers with unnecessary information. The best ones craft a compelling narrative. Your campaign page is an opportunity to highlight your project\u2019s unique selling proposition. The title and subheading should instantly give a clear picture of what your project is about.<\/span><\/p>\n

\"kickstarter<\/p>\n

In the Story section of your page, explain your product and what makes it unique in the first two sentences.\u00a0 <\/span><\/p>\n

\"kickstarter<\/p>\n

\"kickstarter<\/p>\n

To avoid the TL;DR trap, keep things short, simple, and scannable. Also, consider breaking up lengthy text with subheads, bullet points, images, infographics, and animated GIFs (such as the two examples above from <\/span>Peak Design\u2019s Mobile Kickstarter campaign<\/span><\/a>.)\u00a0<\/span><\/p>\n

Nobody wants to read a gigantic wall of text. When you edit your text for the first time, force yourself to remove 50% of the words. You\u2019ll be amazed by how quickly you can find adjectives or entire sentences to delete when you give yourself a word count limit.<\/span><\/p>\n

Editing and re-editing the elements of your campaign page can take time, so make sure you\u2019re not leaving it all until the last minute. On Kickstarter\u2019s <\/span>Campus<\/span><\/a> forums, project creators say the entire planning process \u2014 <\/span>figuring out what copy <\/span><\/a>to write and which images to include, writing a script and <\/span>filming the video<\/span><\/a> \u2014 can last anywhere between a day and several months. Jean Wu, project creator of the <\/span>Que Bottle<\/span><\/a> says it took about a week for herself and her partner to put the page together. \u201cIt took a little more than a week to get all the graphics, video, and write all the words.\u201d<\/span><\/p>\n

Similarly, Redshift Sports\u2019 Erik de Brun took a hands-on approach to the Shockstop Kickstarter campaign page design. \u201cWe wear all the hats. We\u2019re lucky enough to have an interest in graphic design, writing copy, and producing video. We feel there\u2019s an authenticity in us putting those pages together ourselves. We spend a lot of time trying to get it right. \u201d He says project creators can successfully outsource these duties to marketing agencies or freelancers, <\/span>but the team<\/span><\/a> \u201cfelt strongly about creating all the campaign material so that they were speaking with their own voice.\u201d<\/span><\/p>\n

Lights, camera, action<\/b><\/h2>\n

Kickstarter strongly encourages its project creators to upload a video as part of their campaign page. It\u2019s an integral marketing asset for any crowdfunding campaign, but making a video can seem scary for the camera-shy. Keep in mind that your campaign video doesn\u2019t need to be a work of art, but it should convey the purpose and intent of your project and what value it can bring to backers. It should be short: a running time of 1.5 to four minutes will satisfy those with the shortest of attention spans. For more guidance, check out Kickstarter\u2019s guide to <\/span>video best practices<\/span><\/a> for tips, tricks, and advice.<\/span><\/p>\n

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https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/shockstop-video.mp4<\/a><\/video><\/div>\n

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Project creators don\u2019t necessarily need to invest in expensive, high-tech equipment to make a video. Here\u2019s a checklist of items you\u2019ll need:\u00a0<\/span><\/p>\n