{"id":3793,"date":"2022-01-26T11:05:35","date_gmt":"2022-01-26T19:05:35","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=3793"},"modified":"2024-09-19T12:48:54","modified_gmt":"2024-09-19T19:48:54","slug":"designing-an-effective-kickstarter-landing-page","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/designing-an-effective-kickstarter-landing-page\/","title":{"rendered":"Designing an Effective Crowdfunding Teaser Page"},"content":{"rendered":"

Updated September 19, 2024<\/em><\/p>\n

Experienced crowdfunding creators know that one of the keys to running a successful campaign is <\/span>to bring your own crowd when you launch<\/span><\/a>. This means that you need to have a group of people who want to back your project that you can email and mobilize when the campaign starts. One of the most effective ways to get email sign-ups before your BackerKit, Kickstarter, or Indiegogo campaign launches is with a teaser page.<\/span><\/p>\n

What is a teaser page?<\/b><\/h2>\n

A teaser page \u2014 also sometimes referred to as a landing page \u2014 is a standalone web page that is designed to fulfill a specific marketing goal, such as collecting email sign-ups. It can increase conversions by presenting content that is highly-focused, limiting distractions, and featuring a clear call-to-action that encourages visitors to take the desired action.\u00a0<\/span><\/p>\n

For crowdfunding creators, a teaser page should be an integral part of a campaign’s marketing strategy. Prior to launch, your teaser page’s call-to-action should be focused on driving email sign-ups.<\/span><\/p>\n

Getting started<\/b><\/h2>\n

When you’re ready to start designing your page, you’ll find that there are a lot of different page builders out there. For crowdfunding campaigns, BackerKit Launch<\/a> is an excellent option. Launch is an email marketing and analytics tool specifically designed for crowdfunding creators. Not only does it allow you to instantly generate and then customize a teaser page<\/a> to collect emails, but you can also use it to test the strength of your email list to see which contacts have pledged to crowdfunding campaigns in the past, and are therefore more likely to back you. <\/span><\/p>\n

Ideally, a teaser page should be up and running well before a crowdfunding campaign launch to provide you with enough time to build an engaged audience. To make sure you have the strongest email list possible before your project goes live, you can sign up for Launch six months before launching to start collecting leads well in advance.<\/span><\/p>\n

Looks matter when designing a crowdfunding project’s teaser page<\/b><\/h2>\n

The design and content of a crowdfunding project’s teaser page should be optimized to drive email sign-ups. The page should feature the following elements:<\/span><\/p>\n