{"id":3828,"date":"2017-03-17T13:25:08","date_gmt":"2017-03-17T20:25:08","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=3828"},"modified":"2017-10-11T20:00:26","modified_gmt":"2017-10-12T03:00:26","slug":"six-tips-from-backerkits-creator-success-team","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/six-tips-from-backerkits-creator-success-team\/","title":{"rendered":"Six Tips from BackerKit\u2019s Creator Success Team"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p><b><\/b><span style=\"font-weight: 400;\">The Creator Success team walks project creators through the process of setting up their project in BackerKit and helps them get up to speed on the features they can use to make their lives easier.<\/span><\/p>\n<p>\u201cBackerKit Success is as hands-on or hands-off as you need us to be,\u201d Success Manager Thomas Sleeth says. \u201cIf you have questions, we\u2019re hands-on in getting those sorted out. If you don\u2019t want to talk to us every day and feel confident using the tool, that\u2019s also great. You can go through the setup review and you\u2019re on your way.\u201d<\/p>\n<p><span style=\"font-weight: 400;\">Today on the blog, Thomas shares some advice on how project creators can use BackerKit to automate order creation, keep on top of backer requests, manage and export large troves of data, raise additional revenue, and streamline the fulfillment process.<\/span><\/p>\n<h2><b>Use the Item Generator<\/b><\/h2>\n<p>Thomas says the simplest way to ensure a smooth manufacturing and fulfillment process is to use BackerKit\u2019s item generator. It\u2019s an incredibly powerful tool that is designed to make it easy to manage pledge rewards, calculate and track production counts, and create itemized orders that make fulfillment a breeze. \u201cUsing the Item Generator solves a lot of problems out of the gate. It makes pledge questions, add-ons, SKUs \u2013 it does everything.\u201d<\/p>\n<p><iframe loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Xn4LmhdV2m4?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes project creators might have more unorthodox requests. For example, Sleeth is working with a project that makes customizable bike locks and wants to display its pre-order items to reflect that its components can be selected individually. In these circumstances, project creators might be tempted to tackle the task on their own, but Sleeth advises getting in touch with BackerKit\u2019s success team instead. \u201cEmail us beforehand so we can help point you in the right direction,\u201d he says.<\/span><\/p>\n<h2><b>Survey Best Practices<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ideal times for project creators to survey backers can vary depending on the nature of the project, but Thomas says \u201cgenerally 14 days after the campaign ends is the sweet spot\u201d. \u201cOn Kickstarter, people will often have failed payments,\u201d he says. \u201cThey\u2019ll need to update their card, they might have a fraud warning, they might have changed banks.\u201d It takes about two weeks for Kickstarter to collect funds and disburse them. That\u2019s when you\u2019ll know which backers have and haven\u2019t paid. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending out surveys close to the campaign end date is also great for selling add-ons because the campaign is still fresh in the backers\u2019 minds. Selling extra units and accessories is tougher if you survey months later after the excitement has died down. Project creators can also send BackerKit surveys to backers with failed payments on Kickstarter, giving them more time to save money and rejoin the campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Figuring out what time to send out surveys is essential. \u201cWe generally recommend sending surveys out earlier in the week to get better survey response rates and add-on sales in BackerKit,\u201d Thomas says. If you send out a survey on 4pm on a Friday afternoon, it\u2019s likely to get buried in backers\u2019 inboxes.<\/span><\/p>\n<h2><b>When to Lock Down Surveys<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Locking down surveys lets project creators finalize orders so they are ready for production. Once surveys are locked down, no changes can be made to item selections.\u00a0<\/span>Project creators are often keen to lock down surveys as soon as possible. Thomas suggests determining a date based around your project\u2019s timetables for manufacturing and shipping.<\/p>\n<p>\u201cIn an ideal world, I would suggest locking down and charging people a week or two before sending out rewards,\u201d he says. There are exceptions to that rule: the nature of some projects means some project creators will require final counts for the manufacturing process and are more likely to lock down surveys earlier. The downside of locking down early is it gives backers \u201cless ability to make changes on their own\u201d which will increase backer support inquiries. Thomas says that projects with more flexibility in manufacturing should choose a later lockdown date and use BackerKit\u2019s production counts, which update dynamically.<\/p>\n<h2><b>Dealing with Survey Stragglers<\/b><\/h2>\n<p>Most backers are eager to complete their surveys as soon as possible. BackerKit data shows approximately 80 per cent of backers respond to surveys within the first 72 hours. That said, there are always those backers who take months and months to respond. There are plenty of reasons for this, Thomas says. \u201cThere are all sorts of confusion points: people not checking their emails, people with full inboxes. Some backers may have used an old email address on Kickstarter.\u201d<\/p>\n<p>BackerKit sends backers automatic reminders to complete their surveys, which can help jog a backer\u2019s memory about a pledge they made some time ago. Thomas says BackerKit keeps records of pledges made years ago, so when long-absent backers get in touch years after a campaign has ended, they can be given BackerKit store credit.<\/p>\n<p>Thomas also recommends reminding backers about surveys through their crowdfunding platform updates or through social media. \u201cPosting updates on Kickstarter or Indiegogo or social media is a great way to get in front of those folks.\u201d Most projects get to a 97% response rate or higher by the time shipping starts.<\/p>\n<h2><b>Making the Most of BackerKIt<\/b><\/h2>\n<p>Thomas recommends project creators offer add-ons for campaign-related rewards. Often, he says, backers will want to \u201cmix and match\u201d items from pledge levels, but cannot do so on Kickstarter or Indiegogo. \u201cAdd-ons give backers the toolset to get that done,\u201d he says, allowing them to purchase additional items from your campaign \u2013 and they give project creators an opportunity raise additional funds through BackerKit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3836\" src=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/backerkit-add-ons-1024x785.jpg\" alt=\"\" width=\"1024\" height=\"785\" srcset=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/backerkit-add-ons-1024x785.jpg 1024w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/backerkit-add-ons-300x230.jpg 300w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/backerkit-add-ons-768x589.jpg 768w, https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/backerkit-add-ons.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>BackerKit also gives project creators the opportunity to make their pledges upgradable. \u201cBackers can choose to switch from $30 level to the $70 level\u201d, Thomas says, and they can do so on their own in the app. There\u2019s no need for them to contact project creators for help.<\/p>\n<h2><b>Words of Advice<\/b><\/h2>\n<p>In Thomas\u2019 experience, many project creators are fixated on calculating precise costs. On the one hand, this means they\u2019re doing their research and trying to ensure they are well-prepared to cover the cost of fulfillment and shipping. On the other hand, this isn\u2019t necessarily the best approach to take for a crowdfunding campaign if they treat those estimates as gospel. Costs almost always increase unexpectedly. \u201cAll of this stuff changes,\u201d Thomas says. \u201cThere are a lot of unknowns and questions.\u201d<\/p>\n<p>Project creators need to be flexible with their cost structure to accommodate any unexpected changes. \u201cBuild in enough margin to ensure that when it is time to ship, you can ship things and not get too caught up in costs,\u201d he says. \u201cIf shipping goes up, use that extra dollar to cover higher costs to other countries. View your campaign funds as more of a pool that allows your product to be constructed and delivered.\u201d<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>A member from our Creator Success team shares some tips on how to use BackerKit effectively.<\/p>\n","protected":false},"author":4,"featured_media":3837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,63],"tags":[40,39,66],"class_list":["post-3828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-post-campaign-tips","tag-add-ons","tag-shipping","tag-surveys"],"acf":[],"yoast_head":"\n<title>Six Tips from BackerKit\u2019s Creator Success Team | BackerKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/six-tips-from-backerkits-creator-success-team\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Six Tips from BackerKit\u2019s Creator Success Team | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"A member from our Creator Success team shares some tips on how to use BackerKit effectively.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.backerkit.com\/blog\/wp-content\/uploads\/2017\/03\/wynd-feature.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@backerkit\" \/>\n<meta name=\"twitter:site\" content=\"@backerkit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gillian Terzis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" 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