{"id":5939,"date":"2017-07-06T11:23:55","date_gmt":"2017-07-06T18:23:55","guid":{"rendered":"https:\/\/www.backerkit.com\/blog\/?p=5939"},"modified":"2017-10-11T19:33:19","modified_gmt":"2017-10-12T02:33:19","slug":"getting-creative-with-digital-rewards","status":"publish","type":"post","link":"https:\/\/www.backerkit.com\/blog\/getting-creative-with-digital-rewards\/","title":{"rendered":"Getting Creative with Digital Rewards"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p><span style=\"font-weight: 400;\">The most memorable rewards of a crowdfunding campaign aren\u2019t necessarily physical \u2013 and they&#8217;re not always costly, either.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital and experiential rewards can create a meaningful connection between you and your backers, and have the added benefit of costing very little to produce. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When thinking of low-cost digital and experiential rewards, it helps to think outside the box. Here are some ideas to get you started.\u00a0<\/span><\/p>\n<h2><b>Make it Exclusive<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Giving backers a behind-the-scenes peek of how your product is made will incur few financial costs and helps to foster a sense of emotional investment in your campaign. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offering backers a glimpse into your creative process can be as simple as sending them some production notes as a digital PDF, having a one-on-one conversation with them on Skype, or you could make the reward more immersive by organizing a \u2018meet and greet\u2019 or inviting them to see you at work at your HQ. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, such rewards should engage backers in your project and fuel their anticipation for what\u2019s to come. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">They\u2019ve supported your idea, so why not make them feel extra special by offering them something wholly unique? <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">If you\u2019re making a film or a web series, you could offer director\u2019s commentary, scenes from the cutting room floor, or a copy of the script \u2013 in other words, items that can\u2019t be replicated by anyone else. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, an acknowledgement or thank-you note can work wonders. Highlight your backers in the credits of your film, publishing, or gaming project \u2013 it\u2019s a great way to show \u00a0you recognise and value their support. <\/span><\/p>\n<h2><b>Access All Areas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For projects with digitally distributable content \u2013 art, comics, online games, music, publishing, and so on \u2013 the possibilities are endless. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best digital or experiential rewards are those that relate directly to your core product. For example, if your product is designed for the kitchen, you could offer a digital PDF of relevant recipes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Kickstarter campaign for the Tuck \u2013 an all-in-one comfort device that is part blanket, part pillow, and part cloak \u2013 offered its backers a digital copy of the \u2018Tuck Pose Book\u2019 and digitally engraved their names on pocketchange<a href=\"https:\/\/www.pocketchange.life\/\">.life<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could offer backers \u2018early access\u2019 or an exclusive preview of your project as a digital reward, send them rough drafts or sneak peeks at future projects, or feature them your project in unusual ways. (Kickstarter has a <\/span><a href=\"https:\/\/www.kickstarter.com\/blog\/need-some-reward-ideas-here-are-96-of-them?ref=campus\"><span style=\"font-weight: 400;\">list of ingenious ideas <\/span><\/a><span style=\"font-weight: 400;\">to spark your imagination.) Including them in your creative process makes for a memory they won\u2019t forget. <\/span><\/p>\n<h2><b>Give Backers Something to Remember<\/b><\/h2>\n<p><a href=\"https:\/\/www.kickstarter.com\/projects\/575364783\/reforestum\"><span style=\"font-weight: 400;\">REFORESTUM<\/span><\/a><span style=\"font-weight: 400;\">, a Kickstarter project that was successfully funded in 2017, is a simulation-game app that not only lets you design your own digital forest, but also lets you manage your own little slice of greenery (ranging from 1 square metre to 2,000 square metres) in the real world. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Its digital and experiential rewards include a guided tour, a holiday weekend for two, and the opportunity to participate in the decision-making process for the project\u2019s future initiatives. One of the highest-level pledges offers the backer an exclusive opportunity to have a forest named after them. <\/span><\/p>\n<p>&nbsp;<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>The most memorable rewards of a crowdfunding campaign aren\u2019t necessarily physical \u2013 and they&#8217;re not always costly, either. Digital and experiential rewards can create a meaningful connection between you and your backers, and have the added benefit of costing very little to produce. When thinking of low-cost digital and experiential rewards, it helps to think [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60,61],"tags":[],"class_list":["post-5939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding-tips","category-pre-campaign-tips"],"acf":[],"yoast_head":"\n<title>Getting Creative with Digital Rewards | BackerKit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backerkit.com\/blog\/getting-creative-with-digital-rewards\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Getting Creative with Digital Rewards | BackerKit\" \/>\n<meta name=\"twitter:description\" content=\"The most memorable rewards of a crowdfunding campaign aren\u2019t necessarily physical \u2013 and they&#8217;re not always costly, either. 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