In 2024, I launched my Snug-Alongs plush backpacks project after a long time of wanting to make them for my brand LittleSofts. I've been a life-long backpack user over all other types of bags, and had never been able to find one that was 1) cute, 2) with a useful sized pouch, and 3) could double as a plush with removeable straps.

So I made them!!

The vision obviously resonated with others and over 10,000 backpacks later ... we are back!!

Snug-Alongs have a large main pocket with another big pocket inside, splitting into two sections for organization! Each comes with their own unique and removable bandana that match the inside lining and are great for attaching pins! Their durability has been tested on international flights, theme park weekends, local fairs and big conventions, and passed with flying colors! 

Snug-Alongs straps can also be removed and their pouches can be filled with cushions, weighted beads, hot water bottles/freezer packs, or anything you like. Their versatility can turn them into simple plush, weighted plush, or heated/chilled plush!

How do current Snug-Alongs owners feel about their backpacks? Check these testimonials from Series 1!

With no family or friends, Tangerine the tiger spent her days wandering her lonely mountain in solitude. Until one day, some new faces showed up - a fat, happy otter, a grumpy wolf, a shy dragon, a sassy moth, and a friendly horned bunny, to name a few! Sweet Tangerine is so happy to have found a family to call her own, even if she isn’t sure what species her pretty fox-looking friend with the long legs is! Now Tangerine’s days are filled with love, friendship, and happiness. There’s plenty of room for you in her family, too!

If you’re looking for snuggles, you won’t find a bigger lovebug than Oatmeal! This chunky otter would love to tell you all about his favorite hobby – swimming! If you like staying dry, don’t worry: he’ll fill you in after his long day of splashing around when you welcome him into your arms for the night. Oatmeal’s other favorite hobby is cuddling, and he can’t wait to curl up with you!

They say not to judge a book by its cover, but grouchy-faced Biscuit has grumpy feelings to match his expression. It’s not that he doesn’t love you, he’s just a little introverted. Quiet spaces are Biscuit’s preferred habitat, but if you approach him gently and softly, Biscuit will offer you his paw and let you take him on an adventure!

It’s tough work being so gorgeous, but someone’s gotta do it! With her long, luxurious legs, neatly clipped fir, perfectly poised mane, preciously fluffed tail and stunning ears, Paprika the maned wolf is a certified beauty queen. This lovely creature wants nothing more than to be noticed and loved on for her ravishing looks and beguiling personality – in exchange, she’ll share all of her secret mane care tips with you! 

Whether at her beloved sewing machine or on the runway, Poppy the moth shines with confidence. This multi-talented girl's favorite thing to do is help her friends feel fabulous. Have a performance you need to prepare for? Poppy will be right over to coach you. Have you noticed the bandanas the Snug-Alongs are wearing? Rumor has it, those are Poppy’s handiwork. Whatever it is that makes you feel like your best self, Poppy is ready to sashay into your home to help you achieve it!

Cocoa is just your average jackalope – with an above average love of chocolate! Cocoa loves hanging out in the prairie grass eating as much chocolate as she can get her paws on. She’s eaten so much chocolate that her fur has turned brown and sweet like her favorite candy bar! Cocoa will tell you that her parents were a deer and the Easter Bunny, but that might just be a tall tale. One thing is for certain, though: Cocoa really loves chocolate, and she really, really loves you!

Shy and elusive, Forest the dragon loves the colder months. This skittish friend prefers observing from the shadows, but rumor has it if you wait patiently, you might just catch a glimpse of him during a winter sunset. Although he’s apprehensive around new people at first, with a little perseverance, he’ll learn to love your company, and may even invite you to sit in quiet contemplation with him!

A world traveler and avid collector, London Fog Raven has a keen eye for fine things. His favorite souvenir to pick up during his many voyages to far-flung locations is tea, and he has quite the global selection! If you come to his treehouse, you might be surprised by the sheer size of his collection tumbling out of drawers, baskets, and shelves, but don’t be put off by the mess – London Fog will tell you it’s just orderly chaos. He’d love to invite you to sit for a spot of tea from one of his many mugs and teacups – and he’d love to see your collection, too!

BeanBuds are 6-inch tall beanie-bum versions of all eight characters, made with soft minky fabric for a perfect small cuddle! With thousands adopted in the last campaign, these little minipals are a big hit!! Which BeanBuds will you bring home this time? Each BeanBuds will unlock with each corresponding character backpack!

As a part of Pintopia and a lover of the arts, of course I included pins for you to choose from as well, with artwork by me and three guest artists!!

Paprika Maned Wolf by Nao Romero, my amazing friend!! Nao is an illustrator and Character Designer who created characters such as Anxiety Fox!! This is one of two pins by Nao you can collect for this campaign (see Pintopia below for more)!

Cocoa Jackalope by SugaryCarousel, the adorablest person and creator of Sugarbell Pals!! I am so glad we got to go from fellow designers to friends this past year!!

Biscuit Wolf by Chris Sanders, supporter of LittleSofts from the very start and creator/director of many movies you love, such as The Wild Robot, Lilo and Stitch, How to Train your Dragon, The Croods and more!!

Forest Dragon and Tangerine Tiger by me, Sunny!

Have you ever wanted to take your Snug-Alongs out on a rainy day, but worried about your pal getting wet? Worry no more!! This poncho is special just for them, including holes in back for straps to go through!! Keep your little friend dry!!! Available as an add-on item for your pledge!

(Rain ponchos are sized for Snug-Alongs only -- we cannot answer questions if they will fit other plush. It is not a guarantee the rain poncho will keep your Snug-Along completely dry in wet conditions. The rain poncho should still considerably reduce the amount your Snug-Along gets wet when worn properly.)

We are part of Pintopia along with our partner (and one of my best friends ever), Nao Romero! Check out Wolf Pup & Friends Plush Toys!