Meet Canary

Canary wanted to engage with the public before, during, and after the creating their product, and that’s why crowdfunding made perfect sense.

Canary top

How They Used BackerKit

Canary set out with a $100,000 goal and ended up raising $2,000,000. When the campaign was over, the Canary to-do list was a mile long and they knew that Indiegogo wasn’t going to be able to help them with everything. They needed to collect outstanding international shipping fees, ask backers to confirm or update their mailing address, ask backers to choose (or change) their color selections, and give backers the option to purchase additional Canary devices—BackerKit was the perfect solution.


contributors supported by our support team

Front-line backer support.

With over 7,000 contributors, BackerKit’s front-line support helped Canary stay focused on product development.


all contributors easily into BackerKit

All with a click of a button!

BackerKit’s auto-import feature allowed all of Canary’s contributors and their pledge information come into one dashboard with the single click of a button.

Canary mid

Canary is the first standalone home security device to promise affordable peace of mind—a concept made possible through high tech wizardry. There’s nothing else like it. No wonder that thousands of backers raised almost 2 million dollars, making it the largest project ever funded on Indiegogo in 2013.

The Creator Journey

Since the team had successfully fulfilled their crowdfunding campaign promises, Canary has been well-received and continue to grow all with the help of their initial happy supporters. Today, Canary is still keeping homes all around the world safe!

“We initially considered building a solution in-house, but once we learned that BackerKit had all of these capabilities, plus customer support assistance (and more), the decision to partner with BackerKit was a no-brainer.”
Jon Troutman, Co-founder and CCO

"Before we partnered with BackerKit, we were receiving quite a few emails from backers asking how they could change their shipping address or color choices. BackerKit made it easy for our backers to do this on their own and know that all of their information was up to date.”
Andrew Kippen, Head of Marketing

To stay updated on Canary’s journey, visit

Canary bottom

See Other Case Studies

A case thumbnail

Managed a mountain of backer data in one click.

Read Their Story
Statgear thumbnail

Streamlined postage and shipping experience to keep fulfillment on track.

Read Their Story
Wynd thumbnail

Freed up time to focus on engineering and manufacturing.

Read Their Story
Soundbrenner thumbnail

Shipped out campaign orders nine months after campaign ended.

Read Their Story
Peakdesign thumbnail

Streamlined company operations and kept fulfillment on track.

Read Their Story
Lay waste games thumbnail
Lay Waste Games

Stayed on top of backer inquiries, and reward fulfillment.

Read Their Story
National park posters thumbnail
National Park Posters

Managed urgent backer queries with ease with package tracking.

Read Their Story
Evil hat thumbnail
Evil Hat

Got rid of spreadsheets and overtime spent managing backers.

Read Their Story
Doubleclicks thumbnail

Recouped failed payments and raised money through add-on sales.

Read Their Story
Canary thumbnail

Used BackerKit’s frontline support team to manage 7,000 backers.

Read Their Story
Gir thumbnail

Gained rich insights through backer data visualizations.

Read Their Story
Mous thumbnail

Streamlined shipping and increased revenue by selling add-ons.

Read Their Story