đź“Ł Launching your first project?
Learn how we can help at every stage »

BackerKit Launch

Harness the power of your audience to get funded early.

Get your audience to pledge early and set the pace of your project. Sign up to get insights into how strong your launch will be.

Try Launch for Free

Reach your funding goal
with Launch

Crowdfunding insights you can’t get anywhere else.

Whether you are a first-timer or an experienced crowdfunder, BackerKit Launch can help you have the biggest project possible. With Launch you can...

  • Create a custom landing page to collect emails
  • Predict pledge amounts by getting early commitments
  • Measure the strength of your audience list
  • Connect to Kickstarter to get expert insights
  • Track pledge progression in real-time
  • Send personalized email marketing messages


Funds Raised
via Launch


Backers Pledged
via Launch


Creators using

Upload your own list or import your Kickstarter account for instant insights.

Building a strong email list can be hard. Launch is the best way to maximize your list potential. Unlike any other tool available, Launch connects directly to Kickstarter to give you real-time pledge results. Test the strength of your own lists and see who has already backed a crowdfunding project and is ready to pledge.

Remove uncertainty. Get valuable project insights right at your fingertips. At no cost.

It’s free to create an account, craft custom landing pages, and get insights on your audience. Launch is the easiest and most cost-effective way to ensure your audience helps you reach your funding goal. Work smarter, not harder.

Launch is a powerful tool for all crowdfunding creators.

Launch can help you build and then harness the power of your email list no matter your crowdfunding experience level. It helps set a solid foundation that can scale with you as you launch and fund more projects.

We help you make sense of your historical crowdfunding data.

Unlike any other tool, Launch connects with Kickstarter to pull historical data of your past crowdfunding projects. Get valuable insights tailored to you so that you can make smarter choices and take action—know how returning backers have impacted your past projects and keep track of the growth of your audience over time.

Get smart live tracking that traditional email services don’t have.

We've built Launch to be the best email marketing tool specifically for crowdfunding creators. Because it connects directly to Kickstarter, you can track new and returning backers for your live crowdfunding projects. Know exactly what percentage of your previous backers have pledged to your new projects, and focus on reaching those who haven’t yet.

Your community is special—give them the great experience they deserve.

No more over-messaging your audience through multiple project updates and general email lists. Send targeted and effective messages directly to this extremely unique and qualified list of potential backers.


Who can use Launch?
Whether this is your first time launching a crowdfunding campaign or you’re an experienced repeat creator, Launch will help anyone that is trying to reach your funding goal on Kickstarter or Indiegogo.

What can I do with Launch?
If you’re looking for the best way to have the most successful launch for your upcoming project, Launch is the tool you need to achieve that goal.

  • Build your email list so you know when to launch with confidence.
    » You can create a landing page for your upcoming project and collect email addresses from your prospective backers.
    » You can share your landing page with our passionate BackerKit backer community to see if they are interested in your project.
  • Send the right message at the right time to activate your true fans.
    » You can utilize our email templates that are designed to maximize your marketing efforts and get your members to pledge on day one.
    » You can optimize your messaging by filtering out members that already did their part to make a pledge.
  • Track real-time pledge performance to plan your next move.
    » View live pledge data as you’re running your campaign on Kickstarter or Indiegogo to see how many of your members have pledged.
    » View how many of your past backers have returned to pledge for your new project to help you towards building a stronger community.

When can I use Launch?
Pretty much any time! You can start using Launch the moment you are ready to announce your project publicly and want to start building your email list (even 3~6 month in advance). For those that have already begun that step, you can see how strong your email list is by importing your list and continuing to collect leads via Launch. If you’ve already launched your project, you can see how your own email list has performed so far so you can plan your next marketing efforts.

What's the cost?
It is free to sign up and get powerful data on your backer list. It’s also free to send email campaigns to leads you collect via the Launch landing page. Otherwise it’s a simple $99 one-time activation fee per project. No email limitations or other fees.

Can I delete my data from Launch?
Yes, if at any time you decide you don’t want to use Launch, we'll delete all data you imported.