We sit for 9 hours a day, and yet our calves are designed for walking all day. In this modern world, our calves are wasting away, becoming aesthetically imbalanced and prone to injuries. We wanted to turn our time sat down into a key part of our exercise routine.
Calfpress had to be portable, lightweight and deliver the same quality of calf workout as you would find in a gym. It had to be discrete enough to use at the office, and comfortable for the user to do in socks. It took a long time to figure out, but we are now close to launch.