@Zach sorry for the late reply but I just got notification for everything. A lot of people have said what I feel is the case here but here are my thoughts: 1) self hosting is a bit of an issue but there are many options out there for hosting online that make it very simple. 2) foundry may have a roadmap for some of its own things but it also has a lot of stuff built in and the ability to modify things via modules. The time spent to create a specific modue for something or build it in to the core system by the MCDM team would most likely be a lot less than building their own vtt, and it would have a lot of tools that MCDM will never get to. 3)the friction is just as likely to happen on their own system though. It becomes here's another vtt I have to pay for. Sure it may have some support on other vtts, but if that support is t good enough that's still going to bring people away. I won't use foundry with 5e because it's just not worth it. I use roll20 for 5e and foundry for pf2e for this very reason. If people have to learn a new vtt, and if that vtt doesn't do stuff they want it to do it can just as easily lose them the clients that focusing on a good foundry or fantasy grounds product could. I'm not going to add a good roll20 product to that because as far as I can tell roll20 is just well, roll20 with different character sheets. They might even be able to build a good fantasy grounds and a good foundry product for less than the cost of making their own VTT.