Good afternoon cuddle club members! I have one more big announcement for today!

I wanted to make this update sooner rather than later so we're all on the same page and all the most pertinent info is in one place.

With the insane amount of success this campaign has seen and the many new add-ons and designs, the timeline will be changed to reflect all the prototyping that needs to be done and the incredible amount of plushies that will need to be manufactured.

The original estimated ship date of February will now be moved to July-August which will give us lots of room to perfect each design, be it a plush or an accessory, as well as make sure you're receiving the highest quality plush possible.

As mentioned previously, I'm actively shopping around for the best fulfillment center to fit our needs. I've spoken to several people already-- some even have warehouses in various countries across the globe that would allow me to offer the cheapest possible shipping fees, especially to my international friends (and don't worry Canadians, I'm looking out for you as well!) More importantly though, this will cut down on shipping delays, errors, and other issues that could slow us down and (hopefully) compensate somewhat for the longer production timeline.

Why the need for such a long production timeline to begin with?

Prototyping can be slow, unfortunately, with each plush taking anywhere from 2 to 6 weeks to fully develop and in some cases even longer. While we can work on some designs simultaneously and some are even perfect on the very first try, I know a project of this scale is still going to require a number of revisions .

The good news is most of the designs simply require a color change, which is (generally speaking) much faster than developing a plush from scratch.

Why can't you ship the finished designs first?

This comes down to cost. Consolidating orders and shipping all at once is cheaper than shipping several pallets at different times due to the huge amounts of space, labor, and time involved. I will discuss the logistics with the manufacturer and possibly begin the manufacturing process on some designs before others, but they will still likely all ship at once.

And finally a note on international shipping and the preorder store:

Because of the extended production timeline, the preorder store that opens in October will remain open for a longer period as well. The upside to this is, if we don't meet the 500k goal for the second run of Series 1 in the next 22 days, this gives us a lot more time to do so!

It will also ensure we have a visual on all the new designs so no one has to purchase a plush unseen and hope it comes out to their liking.

The preorder store will also offer international shipping. I am hoping to decide on a fulfillment center by then, which will allow me to put together more accurate shipping estimates for countries outside of North America. 


Anyway, I tried to keep this as concise as possible and I hope it all makes sense! If you have any questions or concerns, I invite you to share them here. Even when I don't respond, I read every message and take your feedback to heart 💖

It's the moment you've all been waiting for! The last few straggler snughouls arrived last week, and I finally got some good photos today 💖

Now you can see them all one in one place, hooray! (right click + open image in new tab to see a larger version)

Currently the only thing we're missing is the bandaid add-ons. I'm not entirely sure what happened, but it seems like they went missing or were forgotten because my manufacturer is having to remake them now. While that does put a damper on me getting some high quality photos in a timely manner, safety testing and production on everything else can carry on in the meantime so it isn't the end of the world.

To that end I've sent the final count to the manufacturer, crunched the numbers, and am feeling pretty great about where everything is at right now! The final count for all plushies, plush accessories and bandanas is roughly 22,000 isn't that wild?? 

Thank goodness we have a warehouse to send them to this time! 😅

Hope you're having a great weekend, critters!

It's been brought up a few times but I finally took the plunge tonight and set up a discord sever for the snughouls. I'd like to use it as a way to share smaller updates (similar to how I use twitter, but without the algorithm getting in the way) and to keep the conversation going in a way that BackerKit struggles to do.

Bear in mind that I 1) suck at discord and 2) just set it up a few hours ago, so there's not much there at the moment! I'll tweak things overtime to better suit our needs (and of course I'm always open to suggestions).

Invite link: https://discord.gg/wTDywe3A

I'd also like to add a mod or two if anyone is interested. No hours or requirements other than a familiarity with discord moderation and the ability to hop on here and there and make sure everything is running smoothly 👉👈

For right now there won't be any compensation, but if the discord grows to the point that more stringent moderation is required then I'm open to discussion! 

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Howdy critters! 

Apologies for being a bit quiet, lots going on between getting everything arranged post-pintopia, bringing a new puppy into the house (she's a treasure, but boy is she a lot of work! 😅), and preparing to go out of town this weekend to celebrate my niece's graduation.

While I do my best to honor any surveys that come in late, it makes my job a little more challenging and can result in individual delays when it comes to you getting what you paid for. So get those surveys in or let me know if there's anything preventing you from getting yours filled out-- I'm always happy to help!



The second thing I wanted to mention and ultimately apologize for is it looks like we won't be getting the prototypes for the final few plushies in before the closure date. Due to a miscommunication between me and my manufacturer they won't be shipping out until later this week. Despite being "finished", the factory has to make copies of each design before sending them to me. This is so they have a master copy to reference when the plushies go into production.

That said, I'm happy to make adjustments to your order/issue partial refunds/etc if you're unhappy with the final photos when they're released, no questions asked. All I ask in return is that any requests for adjustments be submitted before May 20th. This should be more than enough time for the plushies to arrive, me to take photos, and then share them here. 



If you've already emailed me about a survey or preorder adjustment and haven't heard back, feel free to send another message as well. As you can imagine I've been receiving a LOT of emails this month and I would hate for anybody to slip through the cracks due to me overlooking something!

I don't always see private messages on twitter/facebook/instagram (or don't see them until too late), but 99% of the time I will see an email.



I think that just about covers everything, but I'll be keeping an eye on the comments here if you have any new questions! I'll be away from my laptop between the 2nd and 6th, but will jump right back into responding to questions and emails when I get back.

Thank you all so much for your patience 💖 I suspect May will be a quiet month for production updates, but June and beyond should be very exciting!

Edit: I'm a FOOL and forgot to include the puppy tax. This is Hushpuppy and she is an (adorable) menace.
 

A celebration is in order, critters!

I just received the final prototype pictures last night and with that the last few stragglers are finally finished. I'm missing a front-view of Grimshroud but will update soon once these guys reach me and I can get some professional photos.
 

The bug friends and juice pouch are all finished up too! Beetle friend took the longest and was quite the struggle, but ultimately I think they turned out awesome.

The preorder store has been updated with all the photos here, and as soon as they reach me I'll get some more color accurate photos in front of a nice, white backdrop to match everyone else.

Now that prototyping is finished, I can comfortable set a closure date for the preorder store, hooray!

That means you have until then to make any final changes to your item selection, because cards will be charged on or around the 30th. Please note that once your order is locked in and paid for I'm afraid I can't offer refunds outside of extreme circumstances (and of course in the event of a damaged snughoul once they ship).

After the 30th we will be going directly into production! I'll be gathering a final count for each design, adding a few hundred extra to each one, and sending that information to my manufacturer to get the ball rolling. The lead time on this kind of thing is usually about 30-45 days, but I suspect it might take a bit longer in our case with a preliminary count of 15000 plushies already!!

Either way I promise to keep you folks informed every step of the way 💖

If you have any additional questions or concerns, feel free to reach out or comment them here!