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After forty years on the job, Eli, the seltzer man, was ready to retire. But before he did, he invited Beth and her big sister on one last, unforgettable ride along his seltzer delivery route. That’s the story at the heart of The Seltzer Man, a beloved children’s book written and illustrated by Ken Rush.
When Eli passed away in 2020, he was recognized as the oldest living seltzer man in the world. His route was taken over by the Brooklyn Seltzer Boys, and his story became essential to Seltzertopia—the book that later inspired the creation of the Brooklyn Seltzer Museum inside the last operating seltzer factory in New York.
This year, at our annual Brooklyn SeltzerFest, we launched The Spirit of Eli Award to honor those carrying forward his bubbly legacy. Now, we’re proud to take the next step: reviving The Seltzer Man so a new generation can share in Eli’s story.
Why This Campaign Matters
By backing this campaign, you’ll help:
- Bring The Seltzer Man back into publication for the first time in decades.
- Support the educational programs of the Brooklyn Seltzer Museum.
- Keep Eli’s memory alive and his story bubbling forward for years to come.
Rewards & Add-Ons
When the campaign officially launches, you’ll be able to claim:
- A freshly printed copy of The Seltzer Man.
- Signed editions by author/illustrator Ken Rush.
- Unique merchandise inspired by the book’s artwork.
- Exclusive tickets to the book’s reveal event at the Brooklyn Seltzer Museum.
Follow Now, Back Later
Right now, the best way you can help is simple: click FOLLOW on this campaign page. That way, when the campaign goes live, we’ll have a waiting audience ready to help us bring The Seltzer Man back into the world.
Together, let’s raise a glass (of seltzer, of course) to Eli, and ensure his story continues to fizz with life.