An expansion on our existing Vitamin Sea plush line, we're making even more friends and shell-ebrating Lemon Shark's fourth birthday in a BIG way!
Your favorite Sugarbell characters reinvented as on-the-go pals! Become your pal while being enveloped in soft, fluffy hoodies, wear them on your back, and sport your new teeny-tiny pal in blind box form.
From the Depths of R’lyeh…Comes Cuteness!? Summon the Great Old One Cthulhu themselves in soft, style. This Cthulhu plush ita backpack combines ancient cosmic horror with a horrifically cute carrying capacity.
PawPlanes are soft friends that love to fly! These plushies are cute and cuddly.
Meet the Chuuloos: Puddle and Fern, your new favorite cuddle pals! These irresistibly soft and charming 19-20" weighted plushies are designed to melt hearts and spark joy.
Sleep paralysis demons designed to help you sleep! Weighted, sensory, scented, and snuggly!
The Snughouls are BACK and now come in even more frightful flavors! With Series 3 we introduce several new monsters, each one standing at a towering 20" and lovingly crafted to give the best hugs.
Magnetic-panel Pony inspired ita bags that let you swap designs for any character! One bag, endless pony possibilities!
Plush crossbody bags in the shape of beetles! + stickers, pins, and matching keychains for each bag!
Botanicows is a whimsical enamel pin collection where adorable cows meet the beauty of botanicals—each design is inspired by a different flower or plant, from clover to hydrangea and beyond. Collect them all!
Fulfilled
Go back in time with these weighted pocket sized friends! Made to help with anxiety and calming attributes! A critter for everyone!
plushies, stickers, and more of the pajama buddies crew; a team of soft, sleepy little critters dedicated to fending off bad dreams!
Soft, weighted, and full of heart — Kimber shows that being yourself is totally dino-mite.
Mini Nostalgic Ita Bags & Carrying Cases are compact, stylish, and perfect for everyday use! Show off your favorite pins and trinkets while keeping your essentials organized.
Mishmuff's are adorable 18" plushies of adorable animals that have been Frankensteined together! Each Plushie has two distinct animals in one! They are soft, lightly weighted with beads, and perfect for cuddling.
These cute and colorful clothes are unique and designed for vibrant fashionistas like yourself! T-shirts, hoodies, and hats are available and ready to find a home in your closet!!
A new sleek take on an old beloved art software that you can wear anywhere! Two bags available intended for everyday use and laptop carrying.
Medieval Fantasy based pride collection- featuring Dragons, Unicorns and more!
We invited all of our friends to the party. Celebrate rad memories with this prehistoric crew! Will you help us reach a High-Score?
The THIRD series of beloved 19 inch plushies to bring you comfort and love! Lightly weighted and so huggable.
6 different crossbody frog bags, 12 bug stickers, a ladybug coin purse, and a bullfrog backpack stretch goal!