It’s a snuggly plushie, and it’s a backpack, AND it’s an ita bag! All in one! 💕

Your favorite Sugarbell characters reinvented as on-the-go pals! Become your pal while being enveloped in soft, fluffy hoodies, wear them on your back, and sport your new teeny-tiny pal in blind box form.

The Snughouls are BACK and now come in even more frightful flavors! With Series 3 we introduce several new monsters, each one standing at a towering 20" and lovingly crafted to give the best hugs.

Plush crossbody bags in the shape of beetles! + stickers, pins, and matching keychains for each bag!

The THIRD series of beloved 19 inch plushies to bring you comfort and love! Lightly weighted and so huggable.

Cuddly soft animal plush backpacks!

With tons of stretch goals, lots of color variants, there is a dragon for everyone with our newest weighted plush line - Weighted Wonders!

Meet the Critterfolk! 🦊🌱⛰️ This line of super-soft plush toys features a variety of characters all inspired by both wild and domestic critters.

Finally Delicats are here! In this adorable and varied collection of enamel pins (& more 👀) - featuring lots of lovely, sweet and magic themes, you can step into the delightful and quirky Deliworld meeting all the kitties! Collect them all /ᐠ-⩊-マ₊˚⊹♡₊ ⊹

Comfy, snuggly soft animal plush backpacks!