BackerKit Launch can help anyone reach crowdfunding success. Join us for a live walkthrough on Thursday, January 27th to learn how to build and activate your community.
As we begin another year, we know that many of you are hoping to bring new and exciting crowdfunding projects to life. If you’re a first-time creator, or even if you’re not, it can be difficult to figure out exactly how to launch a successful crowdfunding campaign or know when you should introduce your idea to the world. If you don’t know where to begin, it’s always good to hear from folks who have done it before and learn from their experiences. In fact, this is exactly what we do here at BackerKit.
Our crowdfunding experts have talked to thousands of successful creators about how they prepared for their campaigns. We also have several creators on our team who know first-hand what works and what doesn’t. Since 2019, we have been focused on developing a process that creators can follow to achieve the best possible results for their crowdfunding project.
BackerKit Launch is our latest tool to help you seamlessly navigate the journey of launching your crowdfunding campaign. It’s an email marketing and analytics platform specifically designed for crowdfunding creators, giving you insights about your backers that you can’t get from other email tools. Whether you’re an experienced creator with many projects under your belt or a first-time creator just getting started, BackerKit Launch can help anyone take the next step towards making your creative ideas a reality.
How creators are leveraging Launch for crowdfunding success
We’ve seen that the most successful crowdfunding creators have engaged communities of supporters that they’re able to mobilize on launch day. Getting early pledges is the key to creating the kind of momentum that will get your project funded. We designed BackerKit Launch with this idea in mind.
In the past, creators have been able to effectively activate their previous backers and get support on day one by using Launch to:
- Track conversions for their returning backers and optimize their marketing efforts for their most loyal fans.
- Deliver messages at strategic points before and during their campaign using Launch email templates.
- Anticipate how backers will convert during upcoming campaigns by analyzing previous backer behavior.
- Send custom messaging to the right people by filtering out folks who have already pledged.
What’s new in BackerKit Launch
Community is the heart of crowdfunding. Launch is a tool that was built around that concept. We wanted Launch to be something creators use to grow, understand, engage, and leverage their communities for crowdfunding success. So, we’ve spent a lot of time developing four new features that expand what you can do with Launch:
1. Generate a landing page and collect leads for your upcoming project
Building a list of potential backers before you launch is the best way to ensure success. You can now instantly generate a landing page hosted by BackerKit that will help you collect leads for your upcoming project and start building your email list.
2. Get insights about the leads you’re collecting to see if you are reaching the right audience
When preparing to launch a crowdfunding campaign, it’s important that you have an email list of people who will actually be interested in your project or are interested in supporting crowdfunding projects. A list of 45 people who are likely to pledge is more powerful than a list of 1,000 people who have no real interest in crowdfunding. You can now analyze the email addresses collected in Launch to see how many of those people have had past crowdfunding experience and are, therefore, more likely to pledge to your upcoming project.
3. Share your landing page with BackerKit’s large backer community
One of the biggest challenges that any creator has is getting a receptive audience to notice your project. Launch makes it easier to get more eyes on your landing page. You can choose to list your landing page with BackerKit’s backer community to get signups. Your upcoming project will be shared with enthusiastic backers who will be notified when you launch.
4. Check whether you’re ready to launch
The best time to launch a crowdfunding campaign is when you know that you have all of your bases covered. Evaluate whether you’re ready to launch by going through our pre-launch checklist and getting a custom readiness assessment. We are here to help you with any questions you might have to get you prepared for your launch.
Anyone can get started now with BackerKit Launch
Crowdfunding doesn’t have to be totally unpredictable. You have more control over your project’s performance than you may think. Launch can help anyone maximize their campaign’s potential. Whether you’re a repeat creator who’s launching your next project in a few weeks, someone planning your first project this summer, or you’ve just begun developing your project idea, the time to get started is now.