How to Spot a Crowdfunding Scam
It's an unfortunate, if somewhat unavoidable, reality: not all crowdfunding campaigns are what they seem. While the majority are run in a transparent, honest fa...
During Campaign Tips
Adventures in Facebook Advertising: Podcast Follow-up
Our first Facebook ad experiment gave us a lot of great data about what to expect from Facebook advertising but it also left us with several questions about wha...
Adventures in Facebook Advertising
Email marketing and public relations outreach top the list for free marketing channels, but when it comes time to spend money, many creators recommended Faceboo...
Supporting Your Backers: Tips for Creators
Fielding thorny questions from backers can flummox first-time project creators and veterans alike.
Mastering the Art of the Project Update
The crowdfunding journey spans many months: from mass outreach conducted well before the launch of a crowdfunding campaign to the fulfillment and shipping phase...
Do Paid Ads in Crowdfunding Pay?
For some project creators, using paid ads has had a tangible impact on the reach of their crowdfunding campaigns.
Stretch Goals: The Pros and Cons
Are stretch goals right for your crowdfunding campaign?
Why You Should Post Regular Updates and How to Write a Good One
Your campaign has been successfully funded, congratulations! Your backers, curious and excited as they are, are going to start asking you a lot of questions. He...
Ask the Creators: Is Cross-Promotion Worth the Effort?
Cross-promotion, when it comes to crowdfunding campaigns, is a form of marketing promotion where a project creator promotes another project to his or her backer...
Top 5 Things to Finish Your Campaign Strong
You’ve reached the final stretch of your campaign and one of two things is happening: a) you’re either getting ready to pop that bubbly and dance your little ji...
5 Ways to Keep Backers Excited During Your Campaign
Building a campaign for your crowdfunding project is sort of like having a relationship. And if you want things to go to the next level, you’ll need to spice it...