Learning from Backers

Back in November, BackerKit’s product team conducted extensive research with backers to better understand crowdfunding communities. Backers are amazing because they are the supporters that make a creator’s dream project come true. In exchange, creators give backers a behind the scenes look into production. We learned that backers love project updates, having an open communication channel, and supporting the creator by sharing it with friends. This exchange of project updates allows a sense of community.

However, we understand that it’s tough for creators to make steady project updates with pressure from meeting project deadlines, having something substantial, and finally creating something new to say.

Here’s What We Made

We’re excited to announce that BackerKit created an interactive tool for creators to continue to strengthen their bond with backers. Backers will be able to share fun facts that are collectively gathered from the survey results, and in return creators can ‘like’ what was shared, engaging your best backers!

This includes which items were the most popular, how many people in their country backed the project, and awesome badges that reward backers.

In addition to all of this, we made it easy for backers to share these results with the project creator and for the project creator to respond. Backers then have the opportunity to share these unique stats out to their social networks.

We will be rolling this out to select project in the next few weeks. If you currently have a new project on BackerKit, you will receive an email that will let you know when your project is eligible.

We’re excited to hear what you think! If you have any feedback and/or questions, please let us know at: design@backerkit.com