Create a landing page to collect emails

Now that you’ve identified key team members, you can start creating a landing page to collect emails.

You can’t rely on Kickstarter to deliver backers to you organically. Instead, it’s up to every creator to bring their audience to the platform. The best way to do this is by growing an email list of active and engaged supporters. But before you can start collecting email addresses, you’ll need to create a landing page.

A landing page is a standalone web page used to achieve a specific marketing goal (a website, on the other hand, is more of a hub for your brand). You will be directing people to this page throughout your campaign to promote your project and get email sign-ups. To use a landing page, you’ll first need to select an email service provider (ESP). Popular ESPs include Mailchimp, Sendinblue, and Constant Contact. All of the email addresses you’ll eventually collect will be stored with your ESP, and you’ll be able to send out emails to that list of people.

Once you’ve done this, you can move onto building your landing page. Your ESP may have a landing page feature, or you can try a platform like Instapage, Leadpages, or Unbounce to design the page. The most effective landing pages typically have the following features:

  • A headline: This can be the name of your game.
  • Supporting copy: A brief description of your game and your launch date, if you have one. 
  • Eye-catching design elements: This could be in the form of an interesting logo font, an illustrated mock-up of your game, or other graphic design elements.
  • A call-to-action (CTA): This is what you want visitors to do. It’ll probably be something like, “sign up for my email list to get updates on my game.” You want to let people know what to expect from your emails. 
  • An email opt-in: This is the form field where people submit their email addresses and agree to receive your emails.

Once you have your landing page, put the link anywhere potential backers may see it, like the bio section of your social profiles, in your email signature, and in conversations on online forums (that allow link sharing). Your landing page is one of your most important marketing tools, so put some time into thinking about how you can use it to make a strong impression and reflect your brand. 


An email marketing tool used to harness the power of your existing audience, whether it be past backers from a crowdfunding campaign and/or your email list. Get backers to pledge to your project early and get crucial insights into conversions. Once you have collected a few hundred emails, you can import them into BackerKit Launch and validate the quality of your list for free.


Designing an Effective Kickstarter Landing Page

You'll find everything you need to know about designing the best landing page for your project in this blog post, including tips on how to test your content.

How to Build Your Kickstarter Email List in 10 Steps

Here is a list of 10 things you can start doing right now to start building your email list with potential backers.

Webinar: How to Build Your Tabletop Games Email List

Expert strategies to start building your email list right now including important do’s and don’ts you need to be aware of when gathering emails.

Webinar: Crowdfunding Your Game on Kickstarter

Kickstarter’s Senior Outreach Lead for Tabletop Games Jonathan Ritter-Roderick teaches us things you need to know to set yourself up for crowdfunding success.

Community is Your Most Important Crowdfunding Resource

Our friends at LaunchBoom understand that your community will make or break your campaign. How do you successfully build and nurture it?

Now that you’ve created a landing page to start collecting emails, you should create your social media pages.

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