Now that you have your social media profiles set up, you can start building your community.
Having an enthusiastic community of supporters before you launch is essential to getting your game funded on Kickstarter. You’ll be able to build that community by growing your email list and social media following. Get the ball rolling by trying these techniques.
Start with your immediate network. Asking friends, family, and co-workers to subscribe to your email list or follow your social accounts is an easy way to get support early on. These are also people who are likely to spread the word about your new game.
Stay active on social media. Post updates on your game, share articles about other projects that you’re excited about, and engage with the tabletop community. Establish your presence, post consistently, and give people a reason to follow you. Think about how you can add value to their lives. And make sure to use trending tabletop hashtags so people can find your content.
Run pre-launch ads. Facebook Ads allow you to target audiences according to demographics or interests and then collect their contact information. While this isn’t a substitute for any other list-building techniques, it is a good way to connect with people who are likely to be interested in your game.
Partner with other creators. Reach out to a few tabletop creators you’re friendly with or creators that you enjoy, and see if they’re interested in doing a cross-promotion. They can share your landing page link or social accounts with their audience, and you can do the same.
Attend digital or in-person events. Be on the lookout for tabletop conventions or playtesting events. Network, hand out business cards or fliers, or set up a booth with a pen and paper to get people to sign up for your email list.
You should be growing your audience throughout your campaign. It will take some time and creativity to reach new people, but the work you put in here will be well worth the effort.
An email marketing tool used to harness the power of your existing audience, whether it be past backers from a crowdfunding campaign and/or your email list. Get backers to pledge to your project early and get crucial insights into conversions. Once you’ve built your email list, import contacts into Launch and use templates to send out strategically timed messages to your community before and after your project is live.
Resources:
There are so many ways to build your email list. Check out this blog post for list-building tactics and tips on how to execute each one.
Building an Email List: How to Ensure Kickstarter and Indiegogo SuccessGet a clear picture of how your community can help you reach your funding goal and learn how to determine the number of people you'll need on your list before you launch.
Webinar: How to Build Your Tabletop Games Email ListExpert strategies to start building your email list right now including important do’s and don’ts you need to be aware of when gathering emails.
Kickstarter Checklist: Create a Plan for Crowdfunding SuccessTo understand everything that goes into a Kickstarter campaign, here is a basic overview and checklist of steps you’ll need to take to set yourself up for a successful crowdfunding campaign.
Community is Your Most Important Crowdfunding ResourceOur friends at LaunchBoom understand that your community will make or break your campaign. How do you successfully build and nurture it?
Social Media Strategies for CrowdfundingOur friends at Easyship help you discover how social media channels such as Facebook can go a long way in reaching more people and make your crowdfunding campaign a success.
Now that you’ve started collecting emails and social media followers, you should continue to back similar projects on Kickstarter.
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