Guest post by Mark Pecota, co-founder and CEO of LaunchBoom.
62.2% of Kickstarter projects fail to reach their funding goal. Why? Most focus on trying to get t...
When we say a product is 'well-designed', it's not only aesthetically pleasing, but it also meets and anticipates the needs of its users. A product's functional...
Sending out surveys can be daunting, especially if your project has a large number of backers. Even the smallest of mistakes can generate confusion and spark a ...
Our application is driven by calls to action delivered to project backers via email. We send ~2 million emails a month with 98%+ deliverability.
Given the impo...
Our first Facebook ad experiment gave us a lot of great data about what to expect from Facebook advertising but it also left us with several questions about wha...