From Surveyed to Shipped: The BackerKit Project Lifecycle
Visualizing the lifecycle of a crowdfunding campaign can prove difficult for first-time creators. This is particularly the case for the post-campaign phase, whi...
Getting Creative with Digital Rewards
The most memorable rewards of a crowdfunding campaign aren’t necessarily physical – and they're not always costly, either.
Digital and experiential rewards can...
How to Deal with Survey Stragglers
So you’ve sent out a BackerKit survey. Now what?
It’s a common misconception that all project creators need to do is wait until the responses roll in. While mo...
Shipping with BackerKit: DIY with Scale
Experimenting is an integral part of product development process at BackerKit. It helps us figure out ways to improve our services for creators and backers, and...
Building and Deploying Ruby Docker Images with CircleCI and Heroku
Heroku makes it dead simple to deploy and operate apps; Docker makes it even easier! Heroku has a Docker runtime in beta.
This article will review how to setup...
Have You Started Building Your Pre-Launch Email List?
Guest post by Mark Pecota, co-founder and CEO of LaunchBoom.
62.2% of Kickstarter projects fail to reach their funding goal. Why? Most focus on trying to get t...
Behind the Scenes: Meet BackerKit’s Head Designer
When we say a product is 'well-designed', it's not only aesthetically pleasing, but it also meets and anticipates the needs of its users. A product's functional...
Sending Out Surveys Doesn’t Have to Be Scary
Sending out surveys can be daunting, especially if your project has a large number of backers. Even the smallest of mistakes can generate confusion and spark a ...
Tracking and Analyzing Emails Using Webhooks
Our application is driven by calls to action delivered to project backers via email. We send ~2 million emails a month with 98%+ deliverability.
Given the impo...
Adventures in Facebook Advertising: Podcast Follow-up
Our first Facebook ad experiment gave us a lot of great data about what to expect from Facebook advertising but it also left us with several questions about wha...
How to Manage Your Fulfillment Workload
The reward fulfillment process is a crucial part of any crowdfunding campaign, but it's fraught with obstacles.
Planning for Pre-Orders: Three Stories
Which pre-order platform is right for you?