March 2020—VAT Invoice Customization & More

Dan Goldenberg
BackerKit, Product Manager


VAT Invoice Customization

Creators with EU-friendly campaigns can now customize invoices for their backers. You can add a VAT number and VAT address on the “tax rules” page. The information will appear on the pack list, and backers can see it on their confirmation page and in their confirmation email.

Add-on Stretch Goals

This feature is finally out of beta! Didn’t hit a stretch goal item in your original campaign? Create a stretch goal item in BackerKit that will only be available if enough backers pledge to purchase it. This feature is available for creators who are not using PayPal.

Indiegogo Improvements

We now pull in FAQs from Indiegogo into FAQs into BackerKit, which saves creators time and makes sure their content is consistent. For creators who extend the length of their Indiegogo campaign, BackerKit now imports backers after the new end date.



  • Copy FAQs between projects: For creators with multiple projects, but have similar project FAQs, we have made it easier to copy FAQs from one project to another in BackerKit. Creators can now save time and make sure they keep their backers accurately informed.
  • Duplicating segment filters: When you create a new segment, it is now easier to copy the filter parameters of an existing segment over. You are also able to modify those filters in the new segment. 
  • Fixed “canceled pre-order” bug: The “canceled pre-order” email that is sent to a backer now sends them to a specific project’s pre-order store instead of the public website page with all pre-order stores on BackerKit.
  • Launch updates:
    • You can now press an “update” button to fetch the most up-to-date data from your project on Kickstarter to Launch. Our system already automatically syncs data daily, but this feature allows you to pull data at that moment.
    • When adding projects to Launch, it is now easier to identify which projects are not live in Kickstarter yet. 
    • Creators can add a “Permission Reminder” to each import of new members. This will remind your recipients why they are on your list. Adding a reminder is important because it will help cut down on confusion on why they are receiving this email, and will reduce members from accidentally marking your email as spam. Members will see this message at the bottom of the email.
    • Creators can now remove a project that they accidentally imported to their Launch account.
  • SKU availability count: Creators can now see the SKU availability count on the SKU-Item Counts export.

February 2020—Pre-order Widget Analytics & More

Dan Goldenberg
BackerKit, Product Manager


New Pre-order Widget Analytics

We now have better analytics tracking when using the BackerKit Pre-order Widget. We’ve made a few improvements to make sure that this tracking data gets passed correctly, and if you need to have complex referral tracking, you can now track where your orders are coming from!

Performance Marketing Referral Tracking

We made some visual improvements on the referral tracking page for performance marketing clients. It is now easier to see the impact that we are driving, and highlighted the “funds raised” vs. the “billable” amount.

Onboarding Automations

Creators who use our Pledge Manager are now able to authorize with Kickstarter or Indiegogo. This allows our system to automatically detect created projects even if they are not live yet, which allows creators to start using Launch for their pre-live projects. Authorizing also makes it easier for the BackerKit Pledge Manager to automatically fetch up-to-date backer data after the campaign is over.



  • United Kingdom update: Removed the UK from places in BackerKit that reference the EU including shipping fees and added a check in our automated setup review to make sure creators know about that update.
  • Pre-order lockdown: Fixed a bug that allowed some pre-order backers to cancel their order after being locked-down. 
  • Launch updates: 
    • Creators can now remove admins from their Launch account.
    • Made it easier for creators to distinguish between live projects and upcoming projects in Launch. Fixed a bug that was not showing the project title correctly if the project signed up before it was live on Kickstarter. 
  • Taxes: Tax information is now included in the “Backer Funding” export.
  • Exports: The “Pack List” export is now available when using the split shipping feature.

January 2020—Better Email Deliverability & More

Dan Goldenberg
BackerKit, Product Manager

It’s the first month of 2020 and we’ve already started making product improvements to make sure you start your year off right! At BackerKit, we’re constantly rolling out exciting new features based on our customer feedback. Here are some of the new features we’ve shipped out this past month…


Better email deliverability

We’ve built some backend tools to make it easier for BackerKit emails to navigate into your backers’ inboxes. We have also improved email deliverability for BackerKit Launch emails so that the emails are less likely to find their way into backers’ spam folders. This is great news for creators and backers because that means fewer backers miss out on important messages, which means less headache for you, and more happy backers! 

Sign up for BackerKit before you launch

You used to have to wait to sign up for BackerKit with a live project link. Now you can sign up ahead of time by using your Preview link or your Pre-Launch page. You don’t have to worry about manually switching your pre-live project link with your live project link—when your project goes live, our system will know and will automatically start syncing your new project info into BackerKit.

BackerKit Launch automations

We’ve improved how BackerKit Launch syncs your projects into the system—it now automatically pulls in your projects and highlights which ones are live so that you can quickly and easily get set up. We also now have email templates you can quickly generate with a click of a button. If you missed our webinar on Launch, you can still watch the Launch webinar replay.


  • GDPR requests: If a backer contacts BackerKit for a GDPR request, we also notify any BackerKit customer who uses BackerKit Launch to manually remove the backer from their list.
  • Shopify integration: Improved Shopify integration so that creators can now click on a button to verify that they have set up their permissions correctly on Shopify, which will allow you to use  Shopify for fulfillment.
  • Fulfillment integrations: We now make it clear to creators why a package was an in an errored state.
  • Email campaigns: are not marked as “sent” if you only send out one test email.
  • Database maintenance: Upgraded the database so that BackerKit can perform even better for creator and backers. 
  • Landing page privacy: Individuals cannot guess a creator’s private landing page by randomizing the URLs. 


Also, if you’ve missed all the cool things we made in 2019, check out our BackerKit Product Updates of 2019

We have a lot of product updates coming up this year that we’re excited to share with you. Keep an eye out on some new onboarding improvements! Until next month…

Product Update: July 24, 2019

Dan Goldenberg
BackerKit, Product Manager

Local Pickup

  • Creators can now choose to enable a local pickup option to appear for backers.
    • Creators can apply a specific shipping fee just for local pickup.

Add-on region hiding

  • Creators can now hide add-ons from appearing to backers from a specific region.
    • When backers from the region are on the add-on page, they will not see the add-on.

Lock Orders with Final Notice

  • Creators can now choose to Lock Orders with Final Notice.
    • Backers will be notified that it is their last chance to make any changes to their order. This includes a last chance to add any add-ons. After 48 hours, all orders will automatically be locked.

Bug Fixes/Improvements

  • Upgraded our payment services to handle Strong Customer Authentication as outlined in the Revised Directive on Payment Services (PSD2).
  • Fixed a bug that was incorrectly importing backers from select Indiegogo perks if the perk contained an add-on on Indiegogo.
  • Clarified our FAQ page to make it easier for backers to get answers to common issues.
  • Backers can now see all of their tracking numbers on their confirmation page if they have multiple orders.
  • Fixed a bug that allowed creators to mark multiple add-ons as featured, which would accidentally hide add-ons.

Product Update: Jun 7, 2019

Dan Goldenberg
BackerKit, Product Manager

Tax Rules

  • Creators can now create Tax Rules which will charge backers an additional “Tax” amount based on their country and/or state.
    • Backers will see this as a separate line item on their confirmation
    • Creators can see more tax breakdowns in the Accounting export Tax Rules

Shopify Integration (Beta)

  • Creators can now push completed orders over to their Shopify store.
    • This will allow creators to use any fulfillment methods they have set up on Shopify.

Upcoming projects

  • Launching a new crowdfunding project soon? You can tell us by clicking “Launching new campaign?” on the left navigation.
    • By providing a few details, you’ll be first to know about any upcoming BackerKit features and offers that can make your upcoming project a success

Bug Fixes/Improvements

  • Fixed a bug that caused add-ons to have incorrect SKU associations in rare cases

Product Update: Jan 9, 2019

Dan Goldenberg
BackerKit, Product Manager

Backer Account Recommended Projects Email

  • Backer Account holders who have opted in will get a weekly email of their “Trending for you” project list. This feature is slowly rolling out over the coming weeks.

    “Recommended for You” email

Project Copier

  • Creators can now easily copy add-ons, pledge questions, and/or shipping profiles from one project to another. This makes it easy if you are setting up a Kickstarter and/or Indiegogo InDemand project, or if you want to copy add-ons from an older project into your new one.
    • Creators can access this by navigating to

Global Backer Search

  • Via the All Projects Page, you can now search for backers and view all the projects they’ve backed.
  • If a backer writes in with a question, you can easily see which projects they have backed without having to search each of your projects individually.
    • Creators can access this at the top of

Pre-Order Abandoned Cart Conversions

  • Creators can now see how many reminder emails were sent and how effective it was at reminding potential pre-order purchasers that they did not finish their checkout process.

Abandoned Cart conversion rate

Bug Fixes/Improvements

  • “Your password has been reset” emails no longer send when creating a Backer Account the first time.
  • Pledge items now appear in alphabetical order when a backer is on the add-on page in a survey.
  • Stretch Goal add-ons now correctly show information before clicking into the add-on.
  • Easyship Export has been updated to better integrate with Easyship.
  • Creators can no longer hide all variants for an add-on as this was causing issues when backers ordered the add-on.
  • Creators can no longer change their currency as this was causing problems when switching from the currency of their original platform.

Product Update: Dec 5, 2018

Dan Goldenberg
BackerKit, Product Manager

New Backer Accounts

Recommendations tab on the new Backer Account

Introducing the all new Backer Account. Read our blog for a more in-depth look.

  • Backer Account backers can now explore our most recent BackerKit Staff Favorites.
  • Backer Account backers can edit the interest categories for their recommendations.
  • Backer Account backers experience a new onboarding on how a Backer Account works.
  • Backer Account backers can view their confirmation page for their active projects.
  • Backer Account backers see a “Welcome Back!” banner when getting new surveys.
  • Backer Account backers see a redesigned Settings page for their account to make it easier to add payment methods and update shipping address.
  • Backers can now navigate to their Backer Account directly from a survey.
  • Backer Account backers can now remove payment information.
  • Backer Account backers who do not confirm their account will receive a reminder email.

Bug Fixes/Improvements

  • Creators can now include the “Raised in BackerKit” amounts on their pre-order store
  • Fixed a bug that incorrectly removed files that backers uploaded to add-on questions when returning to a survey.
  • Fixed a bug that made the input field appear incorrect when editing shipping regions.
  • Fixed a bug that was causing issues with scrolling on iOS on a pre-order store.
  • Fixed a bug that made sorting on a pre-order widget not appear correct.
  • Creators can see the project name when switching pledges on a backer profile.
  • Fixed the segment filter for “Backers with shippable SKUs”

Product Update: November 12, 2018

Dan Goldenberg
BackerKit, Product Manager

New Pre-order store

  • Engineered to tell your story
    • We simplified the store layout by making the items and cart easier to manage.
    • We introduced the ability to switch to a “wide” layout that highlights your images instead of your title and description.
    • You can now customize your project title, description, brand logo, colors and call-to-action button text specifically for the pre-order store.
    • You can host a simple widget of our pre-order on your own site for even more customization.
  • Promote Your Store
    • Now you can add a promotional banner along with a countdown timer to drive urgency to your store.
    • Be able to see what sources are driving the most pre-order store conversions with referral tracking.
    • Integrate with Google Analytics and Facebook Pixel to get detailed stats on your conversion rates.
    • Easily connect your Kickstarter Spotlight to drive all people who stumble upon your Kickstarter page directly to your pre-order store.
  • Keep your Crowdfunding project in mind
    • Show or hide your crowdfunding stats from your original campaign.
    • You can now feature an item and give it an expanded view with one-click add to cart button.
    • You can also sort your items in any order as well as assign categories. This is great to highlight bundles and limited items

Add-on Stretch Goals

  • Didn’t hit a stretch goal item in your original campaign? Create a stretch goal item in BackerKit that will only be available if enough backers pledge to purchase it. (Note: this feature is in beta, so please contact us if you’re interested in trying it!

Backer Account improvements

  • Backers who have a Backer Account can now visit their profile to see a customized list of current crowdfunding projects based on their interests.
  • Backers with a Backer Account will now have first priority in survey smoke tests.
  • Backers with a Backer Account will now be prompted to log in to their account before starting their survey.
  • New redesigned profile that easily highlights surveys that are not completed first.
  • Backers with Backer accounts can now see the most recent estimated shipping date for each project.

Bug Fixes/Improvements

  • Fixed an issue that was displaying the incorrect “What’s next” section on the dashboard.
  • Order confirmation emails now correctly show Whole Order shipping fees.
  • Fixed a bug that was not returning add-ons when searching the exact add-on name in the search bar.
  • Added an export for Gamesquest fulfillment services.
  • Fixed a bug that was incorrectly showing the same package group multiple time in rare circumstances.
  • Creators can now set the exact time for the pre-order countdown timer.

Product Update: October 12, 2018

Dan Goldenberg
BackerKit, Product Manager

Pre-order promo banner

  • Creators now have the ability to add a promo banner at the top of the pre-order page. This can be used for highlighting why someone should pre-order (eg: discounted prices, limited time offers, early shipping).

Pre-order promo banner

Abandoned Cart reminders

  • We now send a reminder email to pre-order backers who have added items to their cart but have not finished the checkout process.

Dashboard Improvements

  • Creators can now see a breakdown of funds when they start charging.
  • Creators now see a Fulfillment section that shows the progress of how many backers have been marked as shipped.

Charge Details on the Dashboard

Fulfillment Details on the Dashboard

Auto Fulfilling backers not getting items

  • After locking orders, BackerKit can now detect any backers who are not receiving any SKUs and allows creators to easily mark them as Fulfilled.

    Fulfill backers not receiving SKUs

Bug Fixes/Improvements

  • Creators can now change the sort order for how FAQs are displayed to backers
  • Added clarification for what a Direct pre-order conversion means.
  • Survey completion percentage on the dashboard no longer includes pre-order backers.
  • Added a check in the setup review to check for shipping profiles that do not include an “Everywhere else” region.
  • Creators can no longer add variants to add-ons that were purchased without a variant.

Product Update: October 1, 2018

Dan Goldenberg
BackerKit, Product Manager

Status Bar for long-running tasks

  • When creators Lock Orders, Charge Cards or Lock Addresses, it may take some time for these tasks to finish. Creators can now view the progress of these tasks at the bottom of each page as they navigate BackerKit.

Status Bar

Pre-orders on the Dashboard

  • Creators can now see pre-order information when viewing the dashboard.
  • This new infobox includes the count of pre-order referral sources, which is useful when determining which marketing method is driving the most orders.

Pre-order info on the Dashboard

Pre-order Improvements

  • Creators can now have the items in the pre-order store use a different sort order than the items that backers see when viewing add-ons.
  • Creators can change the text of the button below each item on the pre-order page.
  • Pre-order backers can now see a count of items in their cart.

Search Improvements

  • Creators can now view a list of recently visited pages on the search bar.
  • Creators can now search for FAQs and Generated Items in the search bar.
  • Creators can now see detailed search results when searching from the search bar.

Detailed Search Results

Other Features

  • Creators can now filter by our new backer statuses when creating segments.
  • Creators can now view a list of pre-order or campaign backers from the Lock Orders and Charge Cards page.
  • Backers who write into BackerKit support requesting a refund of their original campaign pledge will have their email automatically forwarded to the support contact for the project.
  • Backers now see edit order instead of view confirmation if their order has not been locked down when returning to the survey.

Bug Fixes/Improvements

  • Creators are now redirected to the shipping fees instruction tab if no shipping fees have been created.
  • Completed survey count since midnight is now more accurately calculated on the dashboard.
  • The count of backers ready to receive tracking number notifications is now more accurately calculated from the Shipped page.
  • The project title is now displayed on each transaction when a backer makes a PayPal payment.
  • Whole Order Shipping is now correctly displayed on the Add-on page if Whole Order Shipping is applied to the project.
  • If a new digital distribution results in an error, we now allow you to submit again on the page without refreshing.
  • Added more checkout steps when looking at pre-order statistics on Google Analytics.
  • Creators can no longer save variants that do not have an option name.
  • When copying a backer by clicking Create new Pledge the new backer will now be put into the same pledge level instead of a random one.

Product Update: Sept 10, 2018

Dan Goldenberg
BackerKit, Product Manager

Dashboard Changes

  • Creators now see new modules on the dashboard including survey completion percentage, funds raised, and most popular add-ons
  • This includes a daily snapshot on each module which shows new surveys and funds since midnight. This is useful to see the changes that are happening while the creator was away from the app

Survey Completion percentage on the Dashboard

Backer Status Changes

  • We have renamed the statuses shown on a backer profile to better align with the new Actions pages that are on the left navigation bar
  • When backers go through their survey, they also see an updated timeline that educates them about next steps

Updated status for Backers

Bug Fixes/Improvements

  • Backers are reminded to checkout project updates for more info when viewing shipping updates.
  • The automatic setup review now checks if creators have a shipping profile that is not applied to any add-ons.
  • Action buttons for pre-order backers are hidden if their are no pre-order backers on the project
  • Creators can retry declined charges on “Charge Cards” action page
  • Creators can search for country codes, as well as names, when adding shipping countries to a shipping region.
  • Improved the Amazon Fulfillment export
  • Made improvements to how we calculate the amount of Follow Up Questions on the Counts page
  • Phone numbers are now imported when pulling in Indiegogo backers
  • Whole order shipping costs are now correctly calculated on funding reports

BackerKit Changelog: November 2017

Dan Goldenberg
BackerKit, Product Manager

Changelog highlights recent updates and additions to the BackerKit backer management system.

Add-on Improvements

  • Backers can now easily adjust the quantity of add-ons directly from their cart.

  • Backers can now sort Add-ons by Popularity and Price.

  • Creators can add a “Creator’s Choice” banner on add-ons that they want to highlight.

Multiple Charges

  • Previously if you needed to charge a backer again (ex: they wrote in saying they want an additional add-on), you would have to refund and then re-charge. You can now charge them a second time for the remaining amount.

Pledge items

  • Backers now see their unanswered pledge level questions and pledge items on the pop-up when viewing their pledge. This makes it easier for backers to understand the items they are getting even before they finish the survey.

Bug Fixes/Improvements:

  • Added video tutorials throughout BackerKit to help highlight features and tips.
  • Fixed errors around duplicating add-ons with a large amount of variants.
  • Improved the daily update emails to creators.


For past BackerKit Changelog updates, visit our Changelog Archive.