November 2020 — BackerKit Launch for Indiegogo & more

Dan Goldenberg
BackerKit, Product Manager

Product Updates covers what the BackerKit team has been building for BackerKit Launch, Marketing (Ads and Newsletter), and Pledge Manager, as well as global BackerKit account changes to better serve Kickstarter and Indiegogo crowdfunding creators.

 

— WHAT’S NEW —

Global

  • Get tips every crowdfunding creator should know: We’ve added links to useful BackerKit guides about how to have a succesful project launch to the project dashbord if you have yet to launch your project.
  • Start developing your pre-launch plan: Want to make sure your project is on the right track? Creators can now add information to a pre-launch checklist on the project dashboard page.

Launch

  • Launch for Indiegogo: BackerKit Launch is now available for Indiegogo projects. Creators can get real-time pledge results and see how their Launch emails are contributing to their project’s performance. 
  • Formatting text is a cinch: Links to helpdocs that detail how to format your landing page are now shown in Launch.

Marketing (Ads & Newsletter)

  • Improved conversion tracking: We’ve built tools that allow our team to get a more accurate picture of marketing performance. 

Pledge Manager

  • Improved Kickstarter Add-On support: BackerKit customers using Kickstarter’s new add-on feature can expect a more streamlined experience. We can now pull in shipping fees and add-ons that are marked as hidden on Kickstarter. 
  • Stripe statement descriptor: Not knowing how charges will appear on a backers’ bank statements can cause confusion and may even lead to chargebacks. Now, in payment setup, creators can see their Stripe statement descriptor. 
  • It’s easier than ever for backers to find their surveys: We added a link to find your survey on the backer password reset page.
  • Survey preview for creators: Creators, when previewing what the survey looks like for their project, can view it as someone who has not yet paid for shipping.

October 2020 – BackerKit Integrates with Kickstarter’s New Add-Ons Feature & More

Dan Goldenberg
BackerKit, Product Manager

Product Updates covers what the BackerKit team has been building for BackerKit Launch, Marketing (Ads and Newsletter), and Pledge Manager, as well as global BackerKit account changes to better serve Kickstarter and Indiegogo crowdfunding creators.

 

— WHAT’S NEW —

 

Global

  • Import Indiegogo projects earlier: Creators can now add Indiegogo projects to BackerKit when they are still in a draft stage.
  • Improved CSV uploads: CSVs with special characters can now be uploaded without issue.

 

Launch

  • Support for Indiegogo projects on Launch (coming soon): Creators can now add their Indiegogo projects into Launch and we will be able to track conversions and performance of emails directed towards those projects.
  • Sort members by date added: Your most recent member imports will appear at the top of the list. 
  • New loading spinner: Uploading a large email list may take some time. A spinner will indicate that the upload is progressing. 

 

Marketing (Ads & Newsletter)

  • Optimized dashboard UX: We’ve improved the layout of the dashboards to better illustrate how our ads and newsletter are performing.
  • Better Facebook tracking: We’ve built out tools to better optimize ads. You should be able to see an increase in conversions.

 

Pledge Manager

  • BackerKit fully integrates with Kickstarter Add-Ons: Did you utilize Kickstarter’s new feature to charge for add-ons directly on Kickstarter? We can now pull them into BackerKit and apply those add-ons to backers’ carts if they’ve already ordered them. 
  • Creators can set a price on a freeform answer: If, for example, you want to ask people if they want a signed copy of an item, you can ask how they’d like the item to be signed, and then add a charge to that. 
  • Share more information with your fulfillment service: We’ve added backer notes to the Easyship export.
  • Improved digital distributions: By default, digital distributions will require a lockdown before distributing codes.
  • Backers have one more opportunity to update information: Backers can now change their state after their order has been charged if the project is not using state-based shipping fees or state-based tax rules.
  • Hello, Poland: We’ve added support for the Polish Zloty.
  • Bug Fixes:
    • The project name will now always be shown when sending a support ticket to the support email address of the creator. 
    • Backers won’t be able to click “place my order” if they haven’t entered their credit card details. 

September 2020 – Friend Referral Program & More

Dan Goldenberg
BackerKit, Product Manager

Product Updates covers what the BackerKit team has been building for BackerKit Launch, Performance Marketing (Ads and Newsletter), and Pledge Manager, as well as global BackerKit account changes to better serve Kickstarter and Indiegogo crowdfunding creators.

 

— WHAT’S NEW —

Global

  • Spread the word with our Friend Referral program: Have a friend who should use BackerKit? It’s now easier than ever to share out a friend code. Creators who sign up using your code will have their setup-fee waived and we will donate a $100 pledge on your behalf to the project of your choice.
  • Getting backers where they need to be: Backers who’ve accidentally logged in as creators will see an “are you a backer?” error message on the creator login form. Clicking the message will direct them to the correct experience.  
  • Tell us what you think about the BackerTracker extension: We’re trying to make BackerTracker better! Now, when viewing a campaign’s funding progress, you’ll see a message requesting feedback. 
  • Collecting more draft project information during signup: When we have more information about a project pre-launch, we’re able to better serve creators. Now, when a creator signs up with a draft project, we’ll check in to get the launch date and other important campaign details.  
  • Combine the power of BackerKit Launch and BackerKit Ads: Launch is here and it’s a great co-weapon to use with Ad services! When looking at your Ads dashboard, you’ll see a new section, showing how much you’ve raised in Launch. 
  • Bug fix: We’ve fixed a bug that prevented large creators from importing new projects into BackerKit. 

 

Launch

  • New self-serve Member uploads: Creators can now upload CSVs of their email lists from Mailgun or elsewhere directly into BackerKit to reach out to their community.  

 

Performance Marketing Ads & Newsletter

  • Learn how to optimize ad assets: We’ve updated the BackerKit Ads onboarding process to help set creator expectations and share recommendations on the types of assets we need to make the best ad experience possible. 

 

Pledge Manager

  • Zendesk support for multiple projects: Have multiple BackerKit projects associated with the same Zendesk account? Now when that integration searches for backers, it searches across all matching BackerKit projects instead of just one! 
  • Bug fix: When a creator views a backers survey, they will no longer see a Backer Account login screen.

August 2020 – State-Based Shipping Fees & More

Dan Goldenberg
BackerKit, Product Manager

Product Updates covers what the BackerKit team has been building for BackerKit Launch, Performance Marketing (Ads and Newsletter), and Pledge Manager, as well as global BackerKit account changes to better serve Kickstarter and Indiegogo crowdfunding creators.

 

— WHAT’S NEW —

 

Launch

  • Import project notification: BackerKit now sends an email asking you to import your project in Launch email if you have an “upcoming project on Kickstarter”. BackerKit also no longer sends the email if you have already imported your project.

 

Performance Marketing Ads & Newsletter

  • USD conversion: On the referrals page, the USD conversion is now better clarified.

 

Pledge Manager

  • State based shipping fees (BETA): With the help of our team, creators can now set up shipping regions using US states and Canada regions.
  • Undo a tracking CSV upload based on segments: If a creator accidentally uploads a CSV of tracking numbers, they can now choose to undo it for one segment of backers.
  • One project navigation: If a creator has one project in BackerKit, they will now be directed to the index page of their projects, instead of defaulting to the pledge manager dashboard.

 

 

 

 

July 2020 – “Not Taxable” Pledge Levels & More

Dan Goldenberg
BackerKit, Product Manager

Product Updates covers what the BackerKit team has been building for BackerKit Launch, Performance Marketing (Ads and Newsletter), and Pledge Manager, as well as global BackerKit account changes to better serve Kickstarter and Indiegogo crowdfunding creators.

 

— WHAT’S NEW —

 

Global

  • BackerTracker updates: Campaigns that are unsuccessfully funded or canceled no longer appear on BackerTracker.

 

Launch

  • Draft project insights: Creators with draft campaigns can better see insights on how ready the people on their email list are to pledge to their campaign when they launch.
  • Warning!: Creators now see a warning if they try to dissociate a project to an email campaign that was already sent to backers.
  • Email bug fix: Some backers were receiving Launch emails, but were not able to click on the “commit” button due to the limitations of a specific email client.

 

Performance Marketing Ads & Newsletter

  • Credential notification: Creators are now notified to update their credentials in BackerKit if realtime pledge data is no longer appearing in BackerKit.

 

Pledge Manager

  • Pre-live access: Creators can no longer sign up for the Pledge Manager before their campaign is live to reduce pulling in incomplete pledge level information before campaigns go live on Kickstarter or Indiegogo. 
  • Not taxable pledge levels: Creators can now mark a pledge level as “not taxable”, which will prevent tax rules from being applied to that pledge level. This is useful if you have a “donation” tier or if the items are digital and you don’t want to collect taxes on digital goods. The “no reward” tier is defaulted to not taxable.
  • Tax rule duplication: Creators can now copy tax rules from one project to another.
  • Add-on chart bug fix: The add-on chart now renders correctly in the counts section.
  • Excluded countries bug fix: Backers with a Backer Account can no longer enter an address country that is in the “excluded countries” list for a project.
  • New credit card bug fix: Fixed a bug that prevented some Backer Account backers from being able to add a new credit card to an order.

 

June 2020 — New Launch Template & More

Dan Goldenberg
BackerKit, Product Manager

 

Product Updates will be getting a new formatting look to better serve Kickstarter and Indiegogo crowdfunding creators with BackerKit product information on Launch, Performance Marketing (Ads and Newsletter), and Pledge Manager, as well as global BackerKit account changes.

 

 

— WHAT’S NEW —

 

Global

  • Choose which services to use when adding a new project: After signing up a new project in BackerKit, creators will no longer be automatically directed to the Pledge Manager. Instead, you will have the option to select which services (Launch, Ads, Newsletter, or Pledge Manager) make the most sense for you at that time.
  • Smoother BackerKit onboarding: New splash screens signal the end of all product onboardings to clarify when onboarding is finished.

 

Launch

  • Link directly to your Kickstarter campaign: Members no longer have to navigate to a landing page to get to your Kickstarter campaign. You can now put your Kickstarter URL directly in your Launch email, while still being able to track performance
  • New email template: Use the Before Launch (w/ Kickstarter Pre-Launch Page) template to drum up excitement about your project and get your existing audience to follow your Kickstarter Pre-Launch Page. 
  • Kickstarter Ref codes added to every Launch email: Want take a deeper look into how your Launch emails are performing? Kickstarter Ref codes not only make it possible to track Launch performance directly on your Kickstarter dashboards, but also enable you to do a closer analysis of your results. In BackerKit, you can track members who received an email but didn’t pledge during that session. In Kickstarter, you can track members who pledged in the same session, which is useful if you have a large number of members who haven’t backed one of your previous campaigns.
  • Improved filtering: Setting an email to filter out “members who already pledged” now also filters out customers who pre-ordered the project on BackerKit

 

Performance Marketing Ads & Newsletter

  • Ads and Newsletter dashboards: When viewing the dashboards, it’s now clear which services you are using. 
  • Newsletter preview: When applying for the newsletter, creators can now see a preview of what the newsletter feature will potentially look like.

 

Pledge Manager

  • Charge cards directly after backers complete the survey. If you’ve already fulfilled and are dealing with late backers, you no longer have to continually lock down and charge on a one off basis if you don’t want to
  • Set a pledge level to “not be taxable”: Many creators don’t have to collect tax on donation pledge tiers or, in some cases, digital only tiers. If you are charging taxes on pledge levels, this update allows creators to select pledge levels that shouldn’t have their fee be taxed.
  • Warning message to ensure add-ons are set up correctly: Before submitting your project for review, you will be shown a warning message if add-ons contain words like “upgrade” or “custom,” since it’s sometimes better to set up these add-ons in a different way. 
  • Locking addresses: You can now “Lock addresses with Notice” on a segment of backers instead of all backers that are eligible.
  • Enhanced Expected Revenue report:
    • You can see a timestamp of when an order was completed so you can better understand what your potential revenue may be. 
    • The new “Balance” field allows you to see any backers that have not used all of their allotted funds.
  • Search for backers by package ID: If the only information you have about a backer is their package ID, you can now use that ID to find them using the project search bar.
  • Get ready for your next project: We now ask creators to tell us about any upcoming projects when they finish their previous project, so we can make sure to help as their launch date approaches
  • Bug fixes:
    • Potential pre-order store customers who started the checkout process but didn’t finish before the creator closed down the store will no longer receive an “abandoned cart” email.
    • Backers who aren’t getting anything shipped will no longer see a message telling them that creators are preparing their order for shipment. 

 

May 2020 — “No Reward” Backer Survey Settings & More

Dan Goldenberg
BackerKit, Product Manager

 

Product Updates will be getting a new formatting look to better serve Kickstarter and Indiegogo crowdfunding creators with BackerKit product information on Launch, Performance Marketing (Ads and Newsletter), and Pledge Manager, as well as global BackerKit account changes.

 

— WHAT’S NEW —

 

Global

  • See all BackerKit product offerings: In addition to being able to select a BackerKit product (Launch, Ads, Newsletter, Pledge Manager) from your BackerKit projects index page, you are also now able to see all the BackerKit services within each project.
  • Easily switch between products: You can now switch between tools for a given project in the dropdown located in the top left corner of your admin dashboard.

 

Launch

  • Email sending status visibility: You are now able to see the status of an email campaign you are currently sending.
  • Members name visibility: Exporting member data from Launch now includes the member’s name with their email address.

 

Performance Marketing Ads & Newsletter

  • Ads and newsletter dashboards: Performance Marketing products now have their own dashboards separate from other BackerKit products.
  • Improved BackerKit Team tools: We have continued to build out robust backend tools for our Performance Marketing team so that they can better analyze and perform changes to our ads.

 

Pledge Manager

  • 1 email sent for “No Reward” backers: Most creators want to give backers who have pledged to the “No Reward” pledge level of their campaign one last chance to change their pledge when they send out the BackerKit survey. For backers that do not want to change their reward level even after being asked a second time, we’ve improved the backer experience by now only sending “No Reward” pledge level backers 1 “last chance” email when creators send their project survey.
  • “No Reward” backers can disable surveys: Backers with a BackerKit Backer Account can now disable receiving surveys for projects that they back at the “No Reward” pledge level.
  • VAT/Taxes amounts in Pack List: VAT/Taxes amounts now appear in the funding section on each package in the Pack List export.
  • Sortable add-on and pre-order item categories: While creators sort individual items for item add-on or pre-order items, they will also be able to sort the item categories.
  • Backer Account credit card bug fixed: Backers can now change the card on any individual order, even after they have updated their card in their Backer Account to be applied to all orders.
  • Platform-switching bug fix: Invalid/errored credentials are no longer displayed when switching platform credentials on a project.

April 2020—BackerKit Product Onboarding & More

Dan Goldenberg
BackerKit, Product Manager

 

Product Updates will be getting a new formatting look to better serve all your BackerKit product information on Launch, Performance Marketing (Ads and Newsletter), and Pledge Manager, as well as global BackerKit account changes.

 

— WHAT’S NEW —

 

Global

  • One account to rule them all: BackerKit now allows creators to have one BackerKit account to manage multiple Kickstarter and/or Indiegogo accounts. This helps creators who are consulting, or have completely separate brands or products in different categories. 
  • Onboarding for all BackerKit products: They have just gotten easier within your existing account. If you are new to BackerKit, you can enter BackerKit by signing up for one of our products: Launch, Performance Marketing (Ads and Newsletter), and Pledge Manager
  • Bug fixes: When adding a new draft project to your BackerKit account, the draft project will now appear at the top of your project list.

 

Launch

  • Bug fixes: In a rare case, when a member clicks on an email link, it will direct them to the updated landing page instead of an older landing page.
  • Haven’t checked out Launch yet? Experience our new BackerKit Launch onboarding here.

 

Performance Marketing Ads & Newsletter

  • Welcome to BackerKit: BackerKit now sends creators a new welcome email when signing up for Performance Marketing to confirm that they have completed sign up.
  • Haven’t checked out Performance Marketing by BackerKit yet? Experience our new BackerKit Ads onboarding here and BackerKit Newsletter onboarding here.

 

Pledge Manager

  • Add VAT: BackerKit now gives creators the ability to add VAT ID and VAT address to their project. This information will appear on a backer’s confirmation page, confirmation email, and their packlist.
  • Indiegogo add-on variations: When a backer selects an add-on with variation options on Indiegogo, that specific selection will be reflected in their BackerKit cart. No need to survey backers multiple times if they received multiple rewards on Indiegogo anymore.
  • New funding reports: There are now new funding reports that will show how funds in BackerKit works. These exports in combination with our advanced segmenting tool, can help creators get specific data they need for accounting, taxes, and general funding info. This information was previously found across multiple reports, but is now simplified into two reports:
    • Expected Revenue Report – Shows the current state of where backers are and what they may owe later. 
    • Collected Revenue Report – Includes info about money raised on BackerKit and the original crowdfunding platform, so you can use this for taxes/getting an idea for the total amount this project has raised.
  • Creators can create a segment for: 
    • Backers receiving a certain amount of complimentary credit.
    • Backers who have not used all of their allotted funds.
  • Indiegogo sync notification: BackerKit now notifies Indiegogo creators when BackerKit attempts to pull in new Indiegogo Indemand backers and the sync fails.
  • Bug fixes:
    • Creators are no longer prevented from duplicating an add-on from the pre-order items page. 
    • Add-ons are now hidden when the availability of all of the variants reaches zero. 
    • Creators will not be ejected from onboarding if they did not correctly fill out the “important dates” page.
  • Haven’t checked out BackerKit’s Pledge Manger yet? Explore more here.

March 2020—VAT Invoice Customization & More

Dan Goldenberg
BackerKit, Product Manager

— WHAT’S NEW —

VAT Invoice Customization

Creators with EU-friendly campaigns can now customize invoices for their backers. You can add a VAT number and VAT address on the “tax rules” page. The information will appear on the pack list, and backers can see it on their confirmation page and in their confirmation email.

Add-on Stretch Goals

This feature is finally out of beta! Didn’t hit a stretch goal item in your original campaign? Create a stretch goal item in BackerKit that will only be available if enough backers pledge to purchase it. This feature is available for creators who are not using PayPal.

Indiegogo Improvements

We now pull in FAQs from Indiegogo into FAQs into BackerKit, which saves creators time and makes sure their content is consistent. For creators who extend the length of their Indiegogo campaign, BackerKit now imports backers after the new end date.

 

— POLISHES & BUG FIXES —

  • Copy FAQs between projects: For creators with multiple projects, but have similar project FAQs, we have made it easier to copy FAQs from one project to another in BackerKit. Creators can now save time and make sure they keep their backers accurately informed.
  • Duplicating segment filters: When you create a new segment, it is now easier to copy the filter parameters of an existing segment over. You are also able to modify those filters in the new segment. 
  • Fixed “canceled pre-order” bug: The “canceled pre-order” email that is sent to a backer now sends them to a specific project’s pre-order store instead of the public website page with all pre-order stores on BackerKit.
  • Launch updates:
    • You can now press an “update” button to fetch the most up-to-date data from your project on Kickstarter to Launch. Our system already automatically syncs data daily, but this feature allows you to pull data at that moment.
    • When adding projects to Launch, it is now easier to identify which projects are not live in Kickstarter yet. 
    • Creators can add a “Permission Reminder” to each import of new members. This will remind your recipients why they are on your list. Adding a reminder is important because it will help cut down on confusion on why they are receiving this email, and will reduce members from accidentally marking your email as spam. Members will see this message at the bottom of the email.
    • Creators can now remove a project that they accidentally imported to their Launch account.
  • SKU availability count: Creators can now see the SKU availability count on the SKU-Item Counts export.

February 2020—Pre-order Widget Analytics & More

Dan Goldenberg
BackerKit, Product Manager

— WHAT’S NEW —

New Pre-order Widget Analytics

We now have better analytics tracking when using the BackerKit Pre-order Widget. We’ve made a few improvements to make sure that this tracking data gets passed correctly, and if you need to have complex referral tracking, you can now track where your orders are coming from!

Performance Marketing Referral Tracking

We made some visual improvements on the referral tracking page for performance marketing clients. It is now easier to see the impact that we are driving, and highlighted the “funds raised” vs. the “billable” amount.

Onboarding Automations

Creators who use our Pledge Manager are now able to authorize with Kickstarter or Indiegogo. This allows our system to automatically detect created projects even if they are not live yet, which allows creators to start using Launch for their pre-live projects. Authorizing also makes it easier for the BackerKit Pledge Manager to automatically fetch up-to-date backer data after the campaign is over.

 

— POLISHES & BUG FIXES —

  • United Kingdom update: Removed the UK from places in BackerKit that reference the EU including shipping fees and added a check in our automated setup review to make sure creators know about that update.
  • Pre-order lockdown: Fixed a bug that allowed some pre-order backers to cancel their order after being locked-down. 
  • Launch updates: 
    • Creators can now remove admins from their Launch account.
    • Made it easier for creators to distinguish between live projects and upcoming projects in Launch. Fixed a bug that was not showing the project title correctly if the project signed up before it was live on Kickstarter. 
  • Taxes: Tax information is now included in the “Backer Funding” export.
  • Exports: The “Pack List” export is now available when using the split shipping feature.

January 2020—Better Email Deliverability & More

Dan Goldenberg
BackerKit, Product Manager

It’s the first month of 2020 and we’ve already started making product improvements to make sure you start your year off right! At BackerKit, we’re constantly rolling out exciting new features based on our customer feedback. Here are some of the new features we’ve shipped out this past month…

— WHAT’S NEW —

Better email deliverability

We’ve built some backend tools to make it easier for BackerKit emails to navigate into your backers’ inboxes. We have also improved email deliverability for BackerKit Launch emails so that the emails are less likely to find their way into backers’ spam folders. This is great news for creators and backers because that means fewer backers miss out on important messages, which means less headache for you, and more happy backers! 

Sign up for BackerKit before you launch

You used to have to wait to sign up for BackerKit with a live project link. Now you can sign up ahead of time by using your Preview link or your Pre-Launch page. You don’t have to worry about manually switching your pre-live project link with your live project link—when your project goes live, our system will know and will automatically start syncing your new project info into BackerKit.

BackerKit Launch automations

We’ve improved how BackerKit Launch syncs your projects into the system—it now automatically pulls in your projects and highlights which ones are live so that you can quickly and easily get set up. We also now have email templates you can quickly generate with a click of a button. If you missed our webinar on Launch, you can still watch the Launch webinar replay.

— POLISHES & BUG FIXES —

  • GDPR requests: If a backer contacts BackerKit for a GDPR request, we also notify any BackerKit customer who uses BackerKit Launch to manually remove the backer from their list.
  • Shopify integration: Improved Shopify integration so that creators can now click on a button to verify that they have set up their permissions correctly on Shopify, which will allow you to use  Shopify for fulfillment.
  • Fulfillment integrations: We now make it clear to creators why a package was an in an errored state.
  • Email campaigns: are not marked as “sent” if you only send out one test email.
  • Database maintenance: Upgraded the database so that BackerKit can perform even better for creator and backers. 
  • Landing page privacy: Individuals cannot guess a creator’s private landing page by randomizing the URLs. 

 

Also, if you’ve missed all the cool things we made in 2019, check out our BackerKit Product Updates of 2019

We have a lot of product updates coming up this year that we’re excited to share with you. Keep an eye out on some new onboarding improvements! Until next month…

Product Update: July 24, 2019

Dan Goldenberg
BackerKit, Product Manager

Local Pickup

  • Creators can now choose to enable a local pickup option to appear for backers.
    • Creators can apply a specific shipping fee just for local pickup.

Add-on region hiding

  • Creators can now hide add-ons from appearing to backers from a specific region.
    • When backers from the region are on the add-on page, they will not see the add-on.

Lock Orders with Final Notice

  • Creators can now choose to Lock Orders with Final Notice.
    • Backers will be notified that it is their last chance to make any changes to their order. This includes a last chance to add any add-ons. After 48 hours, all orders will automatically be locked.

Bug Fixes/Improvements

  • Upgraded our payment services to handle Strong Customer Authentication as outlined in the Revised Directive on Payment Services (PSD2).
  • Fixed a bug that was incorrectly importing backers from select Indiegogo perks if the perk contained an add-on on Indiegogo.
  • Clarified our FAQ page to make it easier for backers to get answers to common issues.
  • Backers can now see all of their tracking numbers on their confirmation page if they have multiple orders.
  • Fixed a bug that allowed creators to mark multiple add-ons as featured, which would accidentally hide add-ons.