BackerKit Marketing

Drive pledges with advertising designed for crowdfunding.

You have an awesome product. Our proven ad technology and marketing expertise will reach the most backers possible.


Apply for Marketing





$32M

Pledges raised
via Backerkit Marketing

1,100+

Creators using
Backerkit Marketing

$48K

Average additional
amount raised

Marketing built for crowdfunding

Backerkit Marketing can help you have the biggest project possible.

  • You provide your campaign page, images, and video assets.
  • You’ll be paired with a marketing expert on our team.
  • Our software serves advertisements on major ad platforms driving prospective backers to your campaign page.
  • You will have access to a dashboard that will show the ad spend, pledges, and analysis in real time.
  • For best results, our partnership should begin at least 2 weeks before your campaign launches.
  • Pay nothing upfront — we'll cover the cost of the advertising and you pay us back after the campaign.

Our experience, expertise, ad tech, and data drive exceptional returns and huge scale.

Creators with successful campaigns see returns on ad spend from 3-10X, while spending many thousands per day. We regularly see campaigns cost-effectively double or even triple in funding.

Get updates in real time, showing you pledges, ad spend, and rates of return.

You'll get a dashboard that updates you in real time. Our team of experts is here to help interpret results and share insights into performance.

No payment required until after your campaign is over.

Since you don't have to pay until your campaign is over and no minimum budget required, you are in control. Set your return target and watch your campaign grow. You only pay commission for pledges directly attributable to our efforts.

Our marketing experts will handle all the busy work.

Not a marketing expert, or don’t have a team to help you manage marketing? No problem. Provide a folder of your best images and videos, a link to your campaign page, and our software and team handles the rest. (If you want to be more hands-on, we can work that way too!)

We’ve worked with campaigns of all shapes and sizes.

From the largest gaming and technology projects, down to smaller niche projects, we’re happy to review any application. What successful campaigns have in common is a great product and a strong community of prospective backers behind them — if you’ve put in the time and effort to build those, we’re ready for you!

FAQs

Which projects is Backerkit Marketing best for?
Projects of all sizes and categories have achieved great results. In general, it is best for projects that would be on course to exceeding funding goals even without our support because of a great product and a strong community of prospective backers. We review any and all applications we receive to determine if we think we can help.

How much does it cost?
When campaigns are very successful, we grow together, so we can keep our pricing low. We charge 15% of pledges directly attributed to our efforts, plus the amount we spent on ads during the campaign for repayment.

When should I get in touch with BackerKit about Marketing?
Our service is best when we’re able to start coordinating ad execution at least 1-2 weeks before a campaign’s launch date, so the best time to get in touch is anywhere from 1-3 months before you expect to launch. If your campaign is already live, we can also drive great returns mid-campaign, so please get in touch.

What happens if I am not happy with the results?
You’re in control at every step. By written notification to your account manager, you can pause of cancel the service or adjust your returns target. We’ll make the change as quickly as we receive it, at latest within one business day.

I only want to use Newsletter. Can BackerKit offer that alone?
No. Newsletter is only offered as part of the full Backerkit Marketing service.

What happens if my project doesn’t get funded?
This is not common for projects we work with. That said, if your project does not reach its funding goal or does not conclude successfully for any other reason, we will not collect a commission on any pledges driven by our service. You’ll only need to pay back the amount spent on advertising.

How can you help if my project isn’t accepted for Backerkit Marketing?
We got you covered! You can try BackerKit Launch, our email marketing and analytics tool that will evaluate how you are doing with your current project. If you are a repeat creator, you can assess how your project is performing with your previous backers. If you are a first time creator, you can use our free tool that measures the strength of your email list to see how many of your contacts have experience with crowdfunding. We’ve also put together some crowdfunding guides to help you prepare for your campaign.